Nuñez PR Group, Copyright 2010
Social Media Training
Presented by: Nuñez PR Group
Nuñez PR Group, Copyright 2010
About Us
• Specializing in e-PR.
• Helping companies improve their brand
visibility and rea...
Nuñez PR Group, Copyright 2010
Impact of Social Media
Watch this quick video by Erik
Qualman about the ROI of Social
Media
Nuñez PR Group, Copyright 2010
Why Use Social Media
Social media is not just a new business trend; it can be one of the mo...
Nuñez PR Group, Copyright 2010
Facebook Overview
Nuñez PR Group, Copyright 2010
Privacy Settings
• Decide who gets to see what.
• Each tab allows you to control specific a...
Nuñez PR Group, Copyright 2010
Friend Requests
• You do not have to accept all requests
− Use ‘Ignore’ or ‘Block’ to manag...
Nuñez PR Group, Copyright 2010
Notifications
Don’t worry about
remembering to check
Facebook for things that
happen. Faceb...
Nuñez PR Group, Copyright 2010
Messages
Facebook messages can be a great
way to reach busy people
Nuñez PR Group, Copyright 2010
Facebook Search
• Facebook is a great search engine
• Use Facebook to find new leads and bu...
Nuñez PR Group, Copyright 2010
Your Facebook Wall
• Appropriate photo
• Current info
• Post status updates
and link to fri...
Nuñez PR Group, Copyright 2010
LinkedIn Overview
• Import your most
current resume
• Upload a
professional photo
• Update ...
Nuñez PR Group, Copyright 2010
Leverage the Site
• Import your Outlook contacts:
• www.linkedin.com/outlook
• Send message...
Nuñez PR Group, Copyright 2010
Leverage Groups
• Join industry and local groups
• Comment on group discussions
• Connect w...
Nuñez PR Group, Copyright 2010
Flickr
• Upload images of your offices, media coverage and
events
• Create tags when upload...
Nuñez PR Group, Copyright 2010
Twitter
• Share company updates and news
• Search for relevant discussions
• Reach potentia...
Nuñez PR Group, Copyright 2010
Blogging Best Practices
• Keep all content relevant to your audience
• Write short, informa...
Nuñez PR Group, Copyright 2010
Questions? Contact Us
Jessica Nuñez, President
O: (972) 380-9595
jessica@nunezprgroup.com
C...
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Social Media Training

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Social Media Training

  1. 1. Nuñez PR Group, Copyright 2010 Social Media Training Presented by: Nuñez PR Group
  2. 2. Nuñez PR Group, Copyright 2010 About Us • Specializing in e-PR. • Helping companies improve their brand visibility and reach more customers. • Providing strategic communications counsel for businesses.
  3. 3. Nuñez PR Group, Copyright 2010 Impact of Social Media Watch this quick video by Erik Qualman about the ROI of Social Media
  4. 4. Nuñez PR Group, Copyright 2010 Why Use Social Media Social media is not just a new business trend; it can be one of the most efficient and effective channels for reaching your target audiences. Communities like Facebook, Twitter, LinkedIn and YouTube enable businesses to: Increase Sales Improve Customer Service Enhance Brand Visibility Engage With Target Audiences
  5. 5. Nuñez PR Group, Copyright 2010 Facebook Overview
  6. 6. Nuñez PR Group, Copyright 2010 Privacy Settings • Decide who gets to see what. • Each tab allows you to control specific account details.
  7. 7. Nuñez PR Group, Copyright 2010 Friend Requests • You do not have to accept all requests − Use ‘Ignore’ or ‘Block’ to manage connections • Categorize connections • Tell your friends you are using Facebook for work
  8. 8. Nuñez PR Group, Copyright 2010 Notifications Don’t worry about remembering to check Facebook for things that happen. Facebook will notify you.
  9. 9. Nuñez PR Group, Copyright 2010 Messages Facebook messages can be a great way to reach busy people
  10. 10. Nuñez PR Group, Copyright 2010 Facebook Search • Facebook is a great search engine • Use Facebook to find new leads and businesses in your area • Search for current customers or search for people in your region • Send an introductory message about your company without having to friend them.
  11. 11. Nuñez PR Group, Copyright 2010 Your Facebook Wall • Appropriate photo • Current info • Post status updates and link to friends and pages • Comment & ‘Like’ Posts • Create a unique URL: www.facebook.com/chevisenglish
  12. 12. Nuñez PR Group, Copyright 2010 LinkedIn Overview • Import your most current resume • Upload a professional photo • Update your summary • Adjust your privacy settings
  13. 13. Nuñez PR Group, Copyright 2010 Leverage the Site • Import your Outlook contacts: • www.linkedin.com/outlook • Send messages • Make use of your connections
  14. 14. Nuñez PR Group, Copyright 2010 Leverage Groups • Join industry and local groups • Comment on group discussions • Connect with group members
  15. 15. Nuñez PR Group, Copyright 2010 Flickr • Upload images of your offices, media coverage and events • Create tags when uploading photos in order to increase search engine optimization (SEO)
  16. 16. Nuñez PR Group, Copyright 2010 Twitter • Share company updates and news • Search for relevant discussions • Reach potential customers and influencers
  17. 17. Nuñez PR Group, Copyright 2010 Blogging Best Practices • Keep all content relevant to your audience • Write short, informational and personal posts • Always include a photo • Work in videos • Create tags for each post: Think WWGD (What Would Google Do)?
  18. 18. Nuñez PR Group, Copyright 2010 Questions? Contact Us Jessica Nuñez, President O: (972) 380-9595 jessica@nunezprgroup.com Chevis English, Account Executive O: (972) 325-1555 chevis@nunezprgroup.com

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