9. Working With Brands - Jaclyn Ely

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9. Working With Brands - Jaclyn Ely

  1. 1.
  2. 2. Top tips for working with brands<br />Know your style<br /><ul><li>Be able to articulate who you are & what your blog is
  3. 3. How are you & blog are perceived by your audience</li></ul>Know your audience<br /><ul><li>How many people are visiting your blog & reading each post?
  4. 4. Who they? Demographics, geo-location, life stages
  5. 5. What mind set are they in when they’re engaging with your blog?</li></ul>Understand the brief & what the brand wants to achieve<br /><ul><li>Consumer outtake/action
  6. 6. Key messaging</li></ul>Stay honest<br /><ul><li>Authenticity is key to your audience & that’s why brands come to you
  7. 7. Work with brands that you can truly believe in & support</li></ul>Go to extra mile<br /><ul><li>If you’re able to offer extra benefits to the brand, add these in, it will build your profile with them & potentially a longer term relationship</li></li></ul><li>Top tips for working with brands<br />Know your style<br /><ul><li>Be able to articulate who you are & what your blog is
  8. 8. How are you & blog are perceived by your audience</li></ul>Know your audience<br /><ul><li>How many people are visiting your blog & reading each post?
  9. 9. Who are they? Demographics, geo-location, life stages
  10. 10. What mind set are they in when they’re engaging with your blog?</li></ul>Understand the brief & what the brand wants to achieve<br /><ul><li>Consumer outtake/action
  11. 11. Key messaging</li></ul>Stay honest<br /><ul><li>Authenticity is key to your audience & that’s why brands come to you
  12. 12. Work with brands that you can truly believe in & support</li></ul>Go to extra mile<br /><ul><li>If you’re able to offer extra benefits to the brand, add these in, it will build your profile with them & potentially a longer term relationship</li></li></ul><li>Top tips for working with brands<br />Know your style<br /><ul><li>Be able to articulate who you are & what your blog is
  13. 13. How are you & blog are perceived by your audience</li></ul>Know your audience<br /><ul><li>How many people are visiting your blog & reading each post?
  14. 14. Who are they? Demographics, geo-location, life stages
  15. 15. What mind set are they in when they’re engaging with your blog?</li></ul>Understand the brief & what the brand wants to achieve<br /><ul><li>Consumer outtake/action
  16. 16. Key messaging</li></ul>Stay honest<br /><ul><li>Authenticity is key to your audience & that’s why brands come to you
  17. 17. Work with brands that you can truly believe in & support</li></ul>Go to extra mile<br /><ul><li>If you’re able to offer extra benefits to the brand, add these in, it will build your profile with them & potentially a longer term relationship</li></li></ul><li>Top tips for working with brands<br />Know your style<br /><ul><li>Be able to articulate who you are & what your blog is
  18. 18. How are you & blog are perceived by your audience</li></ul>Know your audience<br /><ul><li>How many people are visiting your blog & reading each post?
  19. 19. Who are they? Demographics, geo-location, life stages
  20. 20. What mind set are they in when they’re engaging with your blog?</li></ul>Understand the brief & what the brand wants to achieve<br /><ul><li>Consumer outtake/action
  21. 21. Key messaging</li></ul>Stay honest<br /><ul><li>Authenticity is key to your audience & that’s why brands come to you
  22. 22. Work with brands that you can truly believe in & support</li></ul>Go to extra mile<br /><ul><li>If you’re able to offer extra benefits to the brand, add these in, it will build your profile with them & potentially a longer term relationship</li></li></ul><li>Top tips for working with brands<br />Know your style<br /><ul><li>Be able to articulate who you are & what your blog is
  23. 23. How are you & blog are perceived by your audience</li></ul>Know your audience<br /><ul><li>How many people are visiting your blog & reading each post?
  24. 24. Who are they? Demographics, geo-location, life stages
  25. 25. What mind set are they in when they’re engaging with your blog?</li></ul>Understand the brief & what the brand wants to achieve<br /><ul><li>Consumer outtake/action
  26. 26. Key messaging</li></ul>Stay honest<br /><ul><li>Authenticity is key to your audience & that’s why brands come to you
  27. 27. Work with brands that you can truly believe in & support</li></ul>Go the extra mile<br /><ul><li>If you’re able to offer extra benefits to the brand, add these in, it will build your profile with them & potentially a longer term relationship</li></li></ul><li>The Campaign…<br />Promoting Westfield stylists & style sessions.<br /><ul><li> 3 bloggers
  28. 28. 3 experiences
  29. 29. 3 competitions
  30. 30. 3 winners
  31. 31. 6 posts</li></li></ul><li>The Results…<br /><ul><li> 157,898 blog post views
  32. 32. 427 total comments
  33. 33. 386 competition entries
  34. 34. 134,766 banners
  35. 35. 138 banner clicks
  36. 36. 0.10% avg banner click through rate</li></ul>“It’s amazing how many of the comments were about how the experience made people feel. That’s the perfect message for us. It’s not just about the clothes & the ‘look’ but the experience & emotion that Westfield & the stylists can give you” Justine Guest, Group Marketing Manager Westfield<br />Extra value above & beyond…<br />
  37. 37. Top tips for working with brands<br />Know your style<br />Know your audience<br />Understand the brief & what the brand wants to achieve<br />Stay honest<br />Go to extra mile<br />
  38. 38. Jaclyn Ely <br />Ikon Communications<br /> @ JaciEly<br />
  39. 39. Editorial vs. Advertorial<br />Presented by<br />Nikki Parkinson of Styling You<br /> Phoebe Montague of Lady Melbourne<br />Arnold Aranez of Mr Gadget<br />David Krupp of Nuffnang<br />Moderated by<br />Jeff Tan of iProspect<br />Official Nuffnang Blogopolis<br />Twitter Hashtag: #nnb2011<br />

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