1. Tools of the Trade - Nicole Avery

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1. Tools of the Trade - Nicole Avery

  1. 1. Tools of the Trade<br />Presented by<br />Nicole Avery of Planning With Kids<br />Michael Aulia of Craving Tech<br />Arnold Aranez of Mr Gadget <br />Official Nuffnang Blogopolis<br />Twitter Hashtag: #nnb2011<br />
  2. 2. Nicole Avery<br />www.planningwithkids.com<br />www.blogcoachingboost.com<br />
  3. 3. Tools to Promote Your Blog<br />RSS Feeds<br />
  4. 4. What is RSS?<br />Really Simple Syndication (RSS 2.0)<br />RSS is a format that is used to deliver frequently updated content such as blogs, news, and podcasts. <br />
  5. 5. RSS Feed Readers<br />
  6. 6. http://www. PlanningWithKids.com/feed/ <br />http://feeds.feedburner.com/PlanningWithKids<br />Your RSS Feed<br />
  7. 7. Feedburner Options<br />
  8. 8. Publicize - Activating email subscriptions<br />
  9. 9. Publicize - Other Email Options<br />
  10. 10. Optimize - Feedburner FeedFlare<br />
  11. 11. Optimize - Choosing FeedFlares<br />
  12. 12. Adding Personal FeedFlares by URL<br />
  13. 13. Full vs. Partial RSS Feed<br />
  14. 14. RSS Feed Settings Blogger<br />
  15. 15. Plugins for Feeds:<br />FeedBurner FeedSmith Extend<br />RSS Footer<br />RSS Feed Settings Wordpress<br />
  16. 16. RSS Feeds Add Ons<br />
  17. 17. Subscribers<br />No posts<br />Reach<br />Analyze – Subscribers vs. Reach<br />
  18. 18. Analyze – Item Use<br />
  19. 19. Tools to Promote Your Blog<br />Newsletter Services<br />
  20. 20. Newsletters are a direct email marketing service. <br />They differ from your RSS feed in that you craft and design the emails to be sent out, timed at your discretion to your email list.<br />What are newsletter services?<br />
  21. 21. Why start a newsletter?<br />
  22. 22. Comparing Newsletter Services - Pricing<br />
  23. 23. Comparing Newsletter Services - Options<br />
  24. 24. VS<br />
  25. 25. Image used with permission from problogger.net <br />What are Auto responders?<br />
  26. 26. Welcome email<br />Planning With Kids <br />Newsletter<br />Monthly Update<br />Incl link to free download<br />Adhoc Promotion<br />Starting A Newsletter<br />
  27. 27. Example of Bloggers’ Newsletters<br />
  28. 28. Start when you can stick to it.<br />Create a simple free download.<br />Let subs know what to expect.<br />Provide useful content.<br />Think about your title.<br />Use images and add url’s to images.<br />Tips for starting a newsletter service<br />
  29. 29. Nicole Avery<br />www.planningwithkids.com<br />www.blogcoachingboost.com<br />
  30. 30. Tools to Increase Your Productivity<br />Reader, Focus Booster, Toggl<br />
  31. 31. Manage the RSS feeds you subscribe to.<br />Free.<br />Mobile App.<br />Allows you to share. <br />You aren’t limited to subscribing to blogs.<br />Google Reader - www.google.com/reader <br />
  32. 32. iTunes Store RSS – www.itunes.apple.com/rss/generator/<br />
  33. 33. Google New Alerts RSS <br />
  34. 34. Current Exhibitions RSS<br />
  35. 35. Uses the Pomodoro Technique<br />Time management technique.<br /> Uses a timer to break down periods of work into 25-minute intervals <br />5 minute breaks<br />Based on the idea that frequent breaks can improve mental agility.<br />Focus Booster - www.focusboosterapp.com<br />
  36. 36. Basic time tracking and reporting is free.<br />Tracking time for different projects, time spent on social media, writing posts etc.<br />Make sure you are spending time on the right activities.<br /> It has desktop widgets, an iPhone app, and an iGoogle gadget. <br />Toggl - www.toggl.com <br />
  37. 37. Nicole Avery<br />www.planningwithkids.com<br />www.blogcoachingboost.com<br />

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