Your booth is dead, and so is your sponsorship. Has your booth ever closed a deal? Has your sponsorship ever qualified a lead? I’m guessing they haven’t. That’s because they can’t. They’re dead. Passive. Inanimate. They’re just tools. The good news is, it’s easy to activate them and bring them to life. In fact, if you’re like most marketers you’re probably already doing most of the hard parts. A successful activation program is really about thinking it through in advance, telling your audience what they need to hear (and being honest about it), tying everything together, and most importantly – using the booth and sponsorship to achieve your objectives; not treating them as the objective. Enlightenment is easy! And, to top it all off, activating your booth and sponsorship is as simple as following 5 easy steps.