by  Vikram Pratap Singh Thakur Online Entrepreneur and IP ProfessionalFounder: CouponMinisterTM (A WatelonTM initiative!)©...
   Mistakes what start ups make.   Protectable IP elements for online    businesses.   IP on a budget.              © 2...
© 2013 Watelon, All rights reserved.
   Discussing your ideas carelessly   Undermining the value of Intellectual assets,    which can be converted to IP   N...
© 2013 Watelon, All rights reserved.
Patents               • Search engines, e-commerce systems or other technical tools Copyrights             • Creative cont...
© 2013 Watelon, All rights reserved.
   Trademarks & Domain names   Copyrights   Patents & Trade secrets              © 2013 Watelon, All rights reserved.
   Registration not mandatory – Use in business    important   Company registration & trademark    registration are not ...
Invented / Coined – Kodak, Watelon, GoogleArbitrary – Apple, OrangeSuggestive - CouponMinister , BabydryDescriptive - BigB...
POC - File your                                                                                 Buy the                   ...
   Registration not mandatory   Copyright exists once idea is expressed in    tangible form   Use copyright notices on ...
   Technology differentiator – Patent is    recommended   Filing is necessary for protection     File before launch   ...
   Consider maintaining as trade secrets     Can be maintained indefinitely     Not patentable     Lower costs than pa...
© 2013 Watelon, All rights reserved.
   Copying is common   Copyright risks   Write in your own words   Get legal expert ultimately     Correct Interpreta...
   Essential (No exceptions)     IP ownership & confidentiality clauses      ▪ NDA      ▪ Employment agreements      ▪ V...
© 2013 Watelon, All rights reserved.
Upcoming SlideShare
Loading in …5
×

Online Startups and IP

1,660 views

Published on

Start Ups and the Business of Intellectual Property



Intellectual Property (IP) plays a multi-dimensional role in every creative, knowledge and technology driven company and its role is more pertinent in a start up

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,660
On SlideShare
0
From Embeds
0
Number of Embeds
1,290
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Online Startups and IP

  1. 1. by Vikram Pratap Singh Thakur Online Entrepreneur and IP ProfessionalFounder: CouponMinisterTM (A WatelonTM initiative!)© 2013 Watelon, All rights reserved.
  2. 2.  Mistakes what start ups make. Protectable IP elements for online businesses. IP on a budget. © 2013 Watelon, All rights reserved.
  3. 3. © 2013 Watelon, All rights reserved.
  4. 4.  Discussing your ideas carelessly Undermining the value of Intellectual assets, which can be converted to IP Not seeing the global picture Using a brand that is generic, descriptive or confusingly similar to others Ignoring the difference between work made for hire and work by independent contractor. © 2013 Watelon, All rights reserved.
  5. 5. © 2013 Watelon, All rights reserved.
  6. 6. Patents • Search engines, e-commerce systems or other technical tools Copyrights • Creative contents such as website design, written material, photographs, graphics, music & videoTrademarks • Business names, product names, logos, domain names • Algorithms, ways of solving technical problems, user manuals,Trade Secrets consumer profiles, marketing plans, supplier information, data flow charts, logic flow carts, source code, etc. © 2013 Watelon, All rights reserved.
  7. 7. © 2013 Watelon, All rights reserved.
  8. 8.  Trademarks & Domain names Copyrights Patents & Trade secrets © 2013 Watelon, All rights reserved.
  9. 9.  Registration not mandatory – Use in business important Company registration & trademark registration are not same Having a domain name doesn’t give you the right of using it as trademark © 2013 Watelon, All rights reserved.
  10. 10. Invented / Coined – Kodak, Watelon, GoogleArbitrary – Apple, OrangeSuggestive - CouponMinister , BabydryDescriptive - BigBazaarGeneric – Escalator, Aspirin © 2013 Watelon, All rights reserved.
  11. 11. POC - File your Buy the trademarkDecide the type Check if domains – at Day 1 - Use TM Search on Perform a application & of trademark .com, .net, .info least .com & .in notices in google, yahoo, trademark Purchase other for your ,.org are recommended business bing, etc. search top level business available for Indian communication domains like businesses .org, .net, .info. © 2013 Watelon, All rights reserved.
  12. 12.  Registration not mandatory Copyright exists once idea is expressed in tangible form Use copyright notices on website  Content on the website  Look and feel of the website © 2013 Watelon, All rights reserved.
  13. 13.  Technology differentiator – Patent is recommended Filing is necessary for protection  File before launch Hire an expert (highly recommended) Bootstrapping strategies  File provisional first  Prepare using DIY guides – Get an expert to review © 2013 Watelon, All rights reserved.
  14. 14.  Consider maintaining as trade secrets  Can be maintained indefinitely  Not patentable  Lower costs than patents / short technology life span © 2013 Watelon, All rights reserved.
  15. 15. © 2013 Watelon, All rights reserved.
  16. 16.  Copying is common Copyright risks Write in your own words Get legal expert ultimately  Correct Interpretation  Help in coverage © 2013 Watelon, All rights reserved.
  17. 17.  Essential (No exceptions)  IP ownership & confidentiality clauses ▪ NDA ▪ Employment agreements ▪ Vendor agreements © 2013 Watelon, All rights reserved.
  18. 18. © 2013 Watelon, All rights reserved.

×