Sales is arguably the most important function in any Startup. Whether online, or a traditional brick-and-mortar business, or a combination of both, Sales is key for success of any Start-up.
Many startups are launched by engineers, designers, and product managers: which is why they have such great products. But the old saying "Build a better mousetrap, and the world will beat a path to your door" no longer holds true. And this is why we notice that most startups have great products, but have poor sales.
As founder member, you need to understand sales and how you should use salespeople productively and efficiently.
Participate in the NSRCEL Sales For Startups seminar to get inputs on sales and to generate ideas on how you could leverage this crucial department to make your business more successful.