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Creating a successful Internet marketing strategy is more than just combining a set of tactics together that produce results. A successful strategy comes from understanding your target audience and competitors, then leveraging this insight to create messages that resonate and programs that produce results. Finding out what works and what doesn't is imperative to the development of any marketing professional or marketing program. Surprisingly though, the biggest mistake marketers make (and continue to make) is simply throwing tactics at a goal, with little regard for strategy.