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No Elevators Day 2018 Action Guide

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This action guide will give you an overview of the No Elevators Day, how to organise your own campaign event and support taking the stairs on 25 April 2018.

Published in: Health & Medicine
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No Elevators Day 2018 Action Guide

  1. 1. HISTORY „Step up for the movement!“ 2015 60 CITIES 21 COUNTRIES 2016 STUNT IN THE EUROPEAN PARLIAMENT 2017 NO ELEVATORS DAY IN LATIN AMERICA 2018 GLOBAL NO ELEVATORS DAY
  2. 2. IDEA PROMOTE THE USAGE OF STAIR INSTEAD OF ELEVATORS. IMPLEMENTATION EVENTS ORGANISED ON 25.04.2018. CAN BE COUNTRY-SPECIFIC AND DIFFER SLIGHTLY. ACTIVATION EVENT IDEAS: BEFORE • USE #NOELEVATORSDAY HASHTAG AND SPREAD THE WORD. • ENCOURAGE PEOPLE IN YOUR NETWORK TO PARTICIPATE AND CHOOSE THE STAIRS INSTEAD OF THE ELEVATORS/ESCALATORS. DURING • CLOSE ELEVATORS WITH SEALING TAPE. • STICK FUNNY MESSAGES ON THE DOORS. • HAND OUT FLYERS WITH A LIST OF BENEFITS OF STAIR-CLIMBING. • ORGANISE WALKING OR STEP-CLIMBING EVENTS. AFTER • USE #NOWWETAKETHESTAIRS AND ENCOURAGE PEOPLE WITH MOTIVATIONAL MESSAGES TO CONTINUE TAKING THE STAIRS. CONCEPT
  3. 3. DO CONSIDER THE PEOPLE THAT MUST USE ELEVATORS BECAUSE THEY HAVE SPECIAL CONDITIONS! I.E. PREGNANT WOMEN, PEOPLE WITH DISABILITIES. NB!
  4. 4. TO RAISE THE AWARENESS OF THE IMPORTANCE OF PHYSICAL ACTIVITY AND HOW EASY IS TO MAKE THE FIRST STEP.OBJECTIVE
  5. 5. It’s easy to have more physical activity in our everyday lives: „LOOK AROUND AND FIND YOUR MOVE, DESPITE YOUR BUSY AGENDA!” The physical activity is important both for your personal life and for our societies: „REGULAR PHYSICAL ACTIVITY HELPS PEOPLE BE HEALTHIER AND DECREASES COSTS FOR THE SOCIETIES!” Be part of a global effort to support the healthy lifestyle by joining NWM activities: „IT’S EASY TO JOIN!” Encouraging physical activity across the Globe needs proper policies and cross-sectorial approach: „DEMONSTRATE THAT YOU ARE PART OF THESE EFFORTS!“ KEY MESSAGES
  6. 6. NO ELEVATORS DAY ACTION PLAN
  7. 7. IMPLEMENT NO ELEVATORS DAY IN YOUR COUNTRY, OFFICE, SCHOOL, UNIVERSITY. STEP 1 Decide
  8. 8. MINISTRY OF HEALTH MAYOR, YOUR BOSS, PEOPLE WITH INFLUENCE THAT COULD JOIN THE CALL FOR ACTION AND SUPPORT YOU HEALTH AND PATIENCE ORGANIZATIONS STEP 2 Map your partners SCHOOLS, UNIVERSITIES ASSOCIATION OF MUNICIPALITIES IN YOUR COUNTRY PROFESSIONAL SYNDICATES NATIONAL / LOCAL MEDIA FOR MEDIA COVERAGE COMPANIES AND OTHER PRIVATE INSTITUTIONS
  9. 9. ANNOUNCE THE EVENT WELL IN ADVANCE STEP 3 Promote ORGANIZE A PRESS-CONFERENCE: INVITE YOUR PATRON AND JOURNALIST. SPEAK ABOUT THE BENEFITS OF PA ANNOUNCEMENT ON YOUR WEBSITE AND IN SOCIAL MEDIA: ASK PEOPLE TO JOIN IN DISTRIBUTE INVITATIONS AND PRESS RELEASE: AT LEAST ONE MONTH IN ADVANCE USE THE MOVEMENT PILL BOX: CREATE ATTENTION AND INCREASE OPEN RATES USE NOELEVATORS DAY RESOURCES: SHARE THE CAMPAIGN AND INVITE PEOPLE TO SKIP THE STAIRS FOR ONE DAY ATTRACT PARTNERS TO JOIN/ENLIST
  10. 10. EXAMPLE ACTIVITIES STEP 4 Do CLOSING ELEVATORS WITH SEALING TAPE STICKING FUNNY MESSAGES ON THE DOORS HANDING OUT FLYERS WITH KEY FACTS ABOUT BENEFITS OF STAIR-CLIMBING ORGANISE SPECIAL ACTIONS AROUND ELEVATORS AND STAIRS IN PUBLIC BUILDINGS ALL ACTIVITIES UNDER THE NO ELEVATORS DAY TITLE ARE VOLUNTARY AND SHOULD TAKE INTO CONSIDERATION ACCESSIBILITY REQUIREMENTS FOR PEOPLE WITH DISABILITIES AND MEDICAL CONDITIONS.
  11. 11. ACTION STEPS FOR A FLAGSHIP EVENT STEP 4 Do FIND A SUITABLE BUILDING: DISCUSS NO ELEVATORS DAY WITH BUILDING MANAGEMENT AND/OR BUILDING OWNER LEARN ABOUT ACCEPTABLE SIGNAGE AND THE PARAMETERS/RESTRICTIONS CONSIDER ANY MAINTENANCE ISSUES THAT MAY NEED TO BE ADDRESSED BEFORE HANGING UP THE POSTERS: CHECK STAIRS: ASSESS THE CONDITION OF YOUR STAIRS ENSURE THAT YOUR STAIRWELL IS CLEAN AND WELL LIT AND SAFE. ANNOUNCE THE INITIATIVE HANG ENCOURAGING POSTERS NEAR ELEVATORS AND STAIRS AND MOTIVATIONAL POSTERS INSIDE THE BUILDINGS COMMUNICATE THE GOAL OF NO ELEVATORS DAY – TO PARTICIPANTS, MEDIA, PARTNERS FIND A CHAMPION TO LEAD THE NO ELEVATORS DAY INITIATIVE PLACE PEOPLE WHERE THEY CAN ENCOURAGE OTHERS FOR THE NO ELEVATORS DAY INITIATIVE ASSURE THAT INDIVIDUALS WHO CAN NOT TAKE THE STAIRS ARE NOT MADE TO FEEL ASHAMED
  12. 12. 2 MONTHS BEFORE 1 MONTH BEFORE STEP 5 PR ANNOUNCE THE EVENT TO ATTRACT PARTNERS TO JOIN/ENLIST DISTRIBUTE INVITATIONS AND PRESS RELEASES
  13. 13. 1 WEEK BEFORE STEP 5 PR WRAP UP THE SITUATION: DISTRIBUTE A PRESS RELEASE ON THE OFFICIAL PATRON, NUMBER OF COMPANIES AND INSTITUTIONS WHICH WILL PARTICIPATE A WEEK BEFORE THE EVENT INVITE MEDIA TO ONE PARTICULAR VENUE TO SEE THE PATRON (E.G. SEALING AN ELEVATOR) DISTRIBUTE A PRESS RELEASE ON SITE ENRICH THE MEDIA EVENT WITH ANY LOCALIZED ELEMENTS: • VOLUNTEERS CLIMBING THE HIGHEST BUILDING IN THE CITY – GIVE SOME SMALL AWARDS (OPPORTUNITY FOR SPONSORSHIP) • OFFICIAL SPEECHES FROM OPINION LEADERS ON THE IMPORTANCE OF PHYSICAL ACTIVITY • PROMOTERS GIVING LEAFLETS AT TRADE CENTERS • PEOPLE SIGNING AN ON-LINE RESOLUTION TO CLIMB AT LEAST 100 STEPS A DAY OR 10 000 STEPS A YEAR, OR OTHERS, IF APPROPRIATE
  14. 14. AFTER NO ELEVATORS DAY STEP 5 PR DISTRIBUTE A PRESS RELEASE WITH SUMMARY OF THE NATIONAL PARTICIPATION, IF APPROPRIATE. PICK THE BEST PICTURES TO SHARE WITH YOUR MEDIA PARTNERS. POINT THE KEY MESSAGES YOU WOULD LIKE TO CONVEY!
  15. 15. ENJOY! STEP 6 Have FUN THIS IS MEANT TO BE A POSITIVE AND GOOD-HUMORED ACTIVITY. THE GOAL ISN’T TO UPSET ANYONE, BUT TO CREATIVELY PROMOTE PHYSICAL ACTIVITY AND ENCOURAGE PEOPLE TO BE MORE ACTIVE EVERY DAY.
  16. 16. INVITATION TEMPLATES FOR INSTITUTIONS, COMPANIES, ASSOCIATIONS, PATRONS ANNOUNCING PRESS RELEASE EVENT PRESS RELEASE PR GUIDELINES – INCLUDING ADVICES HOW TO ATTRACT LOCAL PARTICIPANTS Q&A – FOR MEDIA INTERACTION TALKING POINTS FOR CAMPAIGN SUMMARY ONLINE TOOLS: • LANDING PAGE AND REGISTRATION MODULE • HASHTAGS • ON-LINE PUSH ADVERTISEMENT • HTML BANNERS RESOURCES
  17. 17. COLLATERAL RESOUCES DOWNLOAD MATERIALS FROM THE NO ELEVATORS DAY WEBSITE: NO-ELEVATORS-DAY.NOWWEMOVE.COM THE TOOLKIT INCLUDES: STICKERS DESIGNS BRANDED SEALING TAPE DESIGNS INFOGRAPHICS DESIGNS POSTER DESIGNS T-SHIRTS DESIGNS
  18. 18. FEBRUARY DEVELOP KEY PR DOCUMENTS START WORK ON BRANDING AND PRODUCTION ELEMENTS, MATERIALS, MESSAGES, MECHANICS OF INVITING PARTICIPANTS, ETC. MARCH ACTIVATE LOCAL INVITATION PROCESS AND LOCAL MEDIA RELATIONS PLAN THE EVENTS ENCOURAGE PARTICIPANTS ACTIVATE SOCIAL MEDIA TOOLS DOWNLOAD MATERIALS APRIL FINALISE EVENT DETAILS ACTIVE MEDIA RELATIONS ORGANISE EVENT ON 25.04.2018 INDICATIVE TIMELINE

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