Theory of Seven

22,331 views

Published on

How and why to explain everything so even a seven-year-old can understand.

15 Comments
108 Likes
Statistics
Notes
No Downloads
Views
Total views
22,331
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
1,802
Comments
15
Likes
108
Embeds 0
No embeds

No notes for slide

Theory of Seven

  1. THEORY    OF HOW  AND  WHY  TO  EXPLAIN  EVERYTHING  SO  EVEN  A  SEVEN-YEAR-OLD  CAN  UNDERSTAND COPYRIGHT BRUCE KASANOFF | NOWPOSSIBLE.COM
  2. We  are  dangerously   distracted.  Image  from  gardengoatquote.wordpress.com    
  3. IF   YOU   HAD   100%   OF   MY   ATTENTION,   I   MIGHT  UNDERSTAND   WHAT   YOU   ARE   SAYING...   We   also   put  together  data  from  the  informa9on  we  already  have  about  you   and   your   friends.   For   example,   we   may   put   together  data   about   you   to   determine   which   friends   we   should   show  you  in  your  News  Feed  or  suggest  you  tag  in  the  photos  you  post.  We  may  put  together  your  current  city  with  GPS  and  other   loca9on   informa9on   we   have   about   you   to,   for  example,   tell   you   and   your   friends   about   people   or   events  nearby,   or   offer   deals   to   you   that   you   might   be   interested  in.   We   may   also   put   together   data   about   you   to   serve   you  ads  that  might  be  more  relevant  to  you.  When  we  get  your  GPS   loca9on,   we   put   it   together   with   other   loca9on  informa9on  we  have  about  you  (like  your  current  city).  But  we   only   keep   it   un9l   it   is   no   longer   useful   to   provide   you  services,  like  keeping  your  last  GPS  coordinates  to  send  you  relevant  no9fica9ons.                    BUT  YOU  DON’T,  AND  I  DON’T…  
  4. Everyone  is  curious   about  something.  Image:  Flickr  member  Jay  Spear  
  5. Figure  out  what   people  care  about,   and  talk  in  those   terms.  Image:  Flickr  member  GoodNCrazy  
  6. Use  more  pictures   than  words.  Image:  Flickr  member  Anna  Debenhan  
  7. Simple  and  honest   works  best.  Image:  Flickr  member  Apparena  
  8. Be  easy  to  recognize.   Image:  Flickr  member  Hubsterdisney  
  9. Help   people     share   with  their   friends.  Image:  Flickr  member  MuddyBootsPhoto  
  10. If  their  comfort  zone  is  pink,  use  pink.  Image:  Flickr  member  Smohundro  
  11. Know  what   you  stand  for.  Image:  Flickr  member  Sean  Drellinger  
  12. Tell  a  lot  of  stories.  Image:  Flickr  member  Sean  Drellinger  
  13. I  really  meant  it   about  the  pictures.  Image:  Flickr  member  Chris  Corrigan  
  14. POSITIONING  FOR  SMART  COMPANIES           BRUCE  KASANOFF   203-­‐341-­‐9448   BRUCE@NOWPOSSIBLE.COM  

×