Sell, Don’t Serve Too often,
selling means distorting the truth. In order to close a deal, you have to shift the details in your favor: YES! Sugar water is fun! It will make you happy! You will be loved! Drink sugar water! Here’s a far better strategy: serve the best interests of people you want to impress. Doing this will require some common sense. It will require the courage to stand up to takers, who are very good at deluding themselves that what is best for them is also best for others… Adapted from…
Prove it Don’t claim to
be visionary. Don’t call yourself a thought leader. These are ridiculous assertions that are nearly impossible to validate. Only make claims you can prove. You can claim that you doubled sales, but the claim will have much greater impact if your CEO is willing to be quoted saying that you doubled sales. The more evidence you can cite, the better. Adapted from…
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valuable, please buy a copy on Amazon and give it as a gift to someone else. In this way, we are both honoring the spirit of the book. I am giving you a gift, and you are giving a gift to someone else.
"An entertaining, practical guide to
navigating one of the most important challenges of our time. Thanks to Bruce Kasanoff‟s engaging writing and sage advice, this is an enjoyable book that‟s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take “The first thing I want to say about this book, is that every person graduating college should get a copy of this, along with a diploma. This is not just a guide about self-promotion, it is a lot more. It is a book about how to be successful, with the overarching theme, that if you are a successful human being, you will be a success in business because those same traits carry over. Then it gives the proper advice about how to „self-promote.‟” -- Christina Ksoll, review on Amazon BUY IT HERE