A INVITING YOUR BOSS FOR
LUNCH B APPLYING FOR A NEW JOB B MAKING A $1M SALE B Email Social media and personal communications Presentations, white papers, posts, testimonials, face-to-face conversations...
Context helps with recall because
it provides cues that trigger memories at Point B. For example, if you want to teach the importance of an athletic stance in skiing, you might ask your students about how they stand in a sport they know best. A familiar and frequent context will later cue the memory of the new skills. CONTEXT
5. ASSOCIATIONS Memory is based
on associations: one thing reminds you of another. For example, if you grew up with a friendly dog, you associate that with “pets are good.” If the opposite happened, the associations are different.
ASSOCIATIONS We build associations based
on similarity (a red apple will remind you of someone’s red lips) or based on contiguity: things we frequently experience together. For example, if you always have chocolate and coffee together, having one first will prompt the memory of the other.
…HOPING THEY REMEMBER YOU AND
ACT HERE BA YOU INTERACT WITH A PERSON OR COMPANY HERE Context: use environmental cues that can trigger memories of you Specificity: ignite more senses to build more memory traces Quantity: share not too much, not too little, and avoid the predictable Distinctiveness: deviate from a pattern others expect Associations: create links between important pieces of information HOW TO GROW YOUR CAREER BY INFLUENCING OTHERS
CREDITS BRUCE KASANOFF Author, How
to Self-Promote without Being a Jerk www.Kasanoff.com CARMEN SIMON The science of memorable content www.reximedia.com Available from Amazon