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BA
HOW TO GROW YOUR CAREER
BY INFLUENCING OTHERS
…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
Like you
Hire you
Promote you
Recomme...
BA
AS THE TIME IN BETWEEN VARIES, SO TOO
MUST YOUR
INFLUENCING TACTICS
A
INVITING YOUR
BOSS FOR LUNCH
B
A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
MAKING A $1M SALE
B
A
INVITING YOUR
BOSS FOR LUNCH
B
APPLYING FOR A NEW JOB
B
MAKING A $1M SALE
B
Email
Social media and personal communicatio...
To have a successful career, you
must become a choreographer of
delayed intentions.
BA
HOW WILL YOU REMAIN ON A
PERSON’S MIND AT POINT B?
HERE ARE 5 WAYS
1. CONTEXT
Make your point in a context your audience fully understands.
Context helps with recall because
it provides cues that trigger
memories at Point B.
For example, if you want to teach the...
FORGETTABLE
FORGETTABLE
MEMORABLE
Link your skills to mental pictures
that ignite the senses
2. SPECIFICITY
The more brain areas you activate
in someone’s mind, the more
memorable you will be.
SPECIFICITY
3. QUANTITY OF INFORMATION
Share not too much, not too little, and avoid the predictable
QUANTITY OF
INFORMATION
Too little, and you appear superficial.
Too much, and you bore others.
Match your offerings to the...
4. DISTINCTIVENESS
Forgetting often happens because of interference: too many stimuli
are like other stimuli. Do what no o...
For example, after a sequence of
items in color, a black-and-white
one will be distinct.
the new skills.
DISTINCTIVENESS
5. ASSOCIATIONS
Memory is based on associations: one
thing reminds you of another. For
example, if you grew up with a frie...
ASSOCIATIONS	
Associations help us
form memories and also
shape the perspective
we have of the world
around us.
ASSOCIATIONS
We build associations based on
similarity (a red apple will remind you of
someone’s red lips) or based on
con...
BA
What associations will you enable
others to bring to mind at Point B?
What associations will work in your
favor?
…HOPING THEY
REMEMBER YOU
AND ACT HERE
BA
YOU INTERACT WITH
A PERSON OR
COMPANY HERE
Context: use environmental cues
that ...
CREDITS
BRUCE KASANOFF
Author, How to Self-Promote without
Being a Jerk
www.Kasanoff.com
CARMEN SIMON
The science of memor...
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How to Grow Your Career by Influencing Others

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Visit http://goo.gl/GwbZUn to learn much more. This presentation is based on the new book, Impossible to Ignore by Carmen Simon PhD. http://www.memzy.com

Published in: Career

How to Grow Your Career by Influencing Others

  1. BA HOW TO GROW YOUR CAREER BY INFLUENCING OTHERS
  2. …HOPING THEY REMEMBER YOU AND ACT HERE BA YOU INTERACT WITH A PERSON OR COMPANY HERE
  3. …HOPING THEY REMEMBER YOU AND ACT HERE BA YOU INTERACT WITH A PERSON OR COMPANY HERE Like you Hire you Promote you Recommend you Buy your product
  4. BA AS THE TIME IN BETWEEN VARIES, SO TOO MUST YOUR INFLUENCING TACTICS
  5. A INVITING YOUR BOSS FOR LUNCH B
  6. A INVITING YOUR BOSS FOR LUNCH B APPLYING FOR A NEW JOB B
  7. A INVITING YOUR BOSS FOR LUNCH B APPLYING FOR A NEW JOB B MAKING A $1M SALE B
  8. A INVITING YOUR BOSS FOR LUNCH B APPLYING FOR A NEW JOB B MAKING A $1M SALE B Email Social media and personal communications Presentations, white papers, posts, testimonials, face-to-face conversations...
  9. To have a successful career, you must become a choreographer of delayed intentions.
  10. BA HOW WILL YOU REMAIN ON A PERSON’S MIND AT POINT B?
  11. HERE ARE 5 WAYS
  12. 1. CONTEXT Make your point in a context your audience fully understands.
  13. Context helps with recall because it provides cues that trigger memories at Point B. For example, if you want to teach the importance of an athletic stance in skiing, you might ask your students about how they stand in a sport they know best. A familiar and frequent context will later cue the memory of the new skills. CONTEXT
  14. FORGETTABLE
  15. FORGETTABLE MEMORABLE
  16. Link your skills to mental pictures that ignite the senses 2. SPECIFICITY
  17. The more brain areas you activate in someone’s mind, the more memorable you will be. SPECIFICITY
  18. 3. QUANTITY OF INFORMATION Share not too much, not too little, and avoid the predictable
  19. QUANTITY OF INFORMATION Too little, and you appear superficial. Too much, and you bore others. Match your offerings to the needs of your audience… one size does not fit all.
  20. 4. DISTINCTIVENESS Forgetting often happens because of interference: too many stimuli are like other stimuli. Do what no one else does and you can impact what others will remember.
  21. For example, after a sequence of items in color, a black-and-white one will be distinct. the new skills. DISTINCTIVENESS
  22. 5. ASSOCIATIONS Memory is based on associations: one thing reminds you of another. For example, if you grew up with a friendly dog, you associate that with “pets are good.” If the opposite happened, the associations are different.
  23. ASSOCIATIONS Associations help us form memories and also shape the perspective we have of the world around us.
  24. ASSOCIATIONS We build associations based on similarity (a red apple will remind you of someone’s red lips) or based on contiguity: things we frequently experience together. For example, if you always have chocolate and coffee together, having one first will prompt the memory of the other.
  25. BA What associations will you enable others to bring to mind at Point B? What associations will work in your favor?
  26. …HOPING THEY REMEMBER YOU AND ACT HERE BA YOU INTERACT WITH A PERSON OR COMPANY HERE Context: use environmental cues that can trigger memories of you Specificity: ignite more senses to build more memory traces Quantity: share not too much, not too little, and avoid the predictable Distinctiveness: deviate from a pattern others expect Associations: create links between important pieces of information HOW TO GROW YOUR CAREER BY INFLUENCING OTHERS
  27. CREDITS BRUCE KASANOFF Author, How to Self-Promote without Being a Jerk www.Kasanoff.com CARMEN SIMON The science of memorable content www.reximedia.com Available from Amazon

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