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TelecommunicationIndustry AnalysisMKT 538 – Strategic MarketingNour Khouja
 Industry Overview          Key competitorsAgenda    Industry Future          Q&A
 The Saudi telecom sector is the largest in the Middle East, with             over 54.0 mn mobile subscribers and over SA...
Saudi TelecomRevenueGrowth
Mobile ServiceMarket Growth
 STC is the largest telecommunication services provider in the                  Middle East and North Africa.Market Leade...
KeyCompetitors
Mobily Leaderin MobileBroadband
 Continued challenges at Zain KSA could be positive for both STC           and Mobily          Market is rapidly shiftin...
Q&A
 http://mcit.gov.sa/Telecommunication/english              http://www.citc.gov.sa              http://www.marketresearc...
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Industry Analysis: Telecommunication in Saudi Arabia

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Industry Analysis: Telecommunication in Saudi Arabia

  1. 1. TelecommunicationIndustry AnalysisMKT 538 – Strategic MarketingNour Khouja
  2. 2.  Industry Overview  Key competitorsAgenda  Industry Future  Q&A
  3. 3.  The Saudi telecom sector is the largest in the Middle East, with over 54.0 mn mobile subscribers and over SAR66.0 bn in revenues.  Total mobile penetration reaching 188.0% at the end of 2011; higher than the GCC average  Sustainable growth after liberalization of the sector since 2003.Overview  The regulator is the Communication and Information Technology Commission (CITC)  They aim to provide: “Universally available, high quality and affordable communications and information technology services”
  4. 4. Saudi TelecomRevenueGrowth
  5. 5. Mobile ServiceMarket Growth
  6. 6.  STC is the largest telecommunication services provider in the Middle East and North Africa.Market Leader  It is the leading operator within the Kingdom of Saudi Arabia, and its international presence extends to 11 countries.- STC  Established in 1998  Better network coverage and bundled services offerings
  7. 7. KeyCompetitors
  8. 8. Mobily Leaderin MobileBroadband
  9. 9.  Continued challenges at Zain KSA could be positive for both STC and Mobily  Market is rapidly shifting away from traditional voice services to advanced data and corporate solutions  The upgrading of the telecommunications networks is likely to beGrowth a major driver of infrastructure spending  Aggressive price-based competition could impact telcos profitability  Moderate regulatory risks, renewed investor concern for regional telcos
  10. 10. Q&A
  11. 11.  http://mcit.gov.sa/Telecommunication/english  http://www.citc.gov.sa  http://www.marketresearch.com/Business-Monitor-International- v304/Saudi-Arabia-Telecommunications-Q1-7343230/  http://www.globaltrade.net/international-trade-import- exports/f/market-research/text/Saudi-Arabia/Computers-References Telecommunications-Internet-Telecommunications-Services-in- Saudi-Arabia.html  https://www.fransitadawul.com.sa/bsfsitear/fundspdfs/SFC_Telec om_AR.pdf  http://www.stc.com.sa/  http://www.aljaziracapital.com.sa/jaziracapital/report_file/ess/SEC -32.pdf

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