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E-commerce in Brazil - interesting data

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Check out some interesting data on e-commerce in Brazil and improve your website performance, increasing users satisfaction and generating more conversions

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E-commerce in Brazil - interesting data

  1. 1. SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados Notopo Internet Marketing | contato@notopo.com E-Commerce
  2. 2. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 E-Commerce in the world
  3. 3. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 E-Commerce in Brazil 0% 5% 10% 15% 20% Fashion & accessories Health & body aids Household & appliances Books/magazines &… Telephone-mobile phones Computers Home decoration Consumer eletronics Sport & leisure Toys & games July 2014 July 2014 LENDING RETAIL ECOMMERCE CATEGORIES IN BRAZIL, RANKED BY SHARES OF TRANSACTIONS, H1 2014excludes airlines tickets, daily deal sites, marketplaces, show tickets and travel packages, includes tablets Source: e-bit, *WebShoppers 30th edition*, July 31, 2014
  4. 4. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 1 in each 3 companies operates exclusively online Companies use WhatsApp for Customer Care
  5. 5. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 41% of companies participants were created between 2013 and 2014 COMPANY CREATION PERIOD
  6. 6. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 E-COMMERCE HEADQUARTERS PER REGION Nordeste-8,4% Southeast and South Area represents 84,1% of e-commerce companies in Brazil
  7. 7. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 Main Sales Destination These 5 states represent around 65,3% of national GDP 57.3% of participants said already operate with profit
  8. 8. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 DIFFERENCES IN REVENUES Less than R$ 5k per month Between R$30k and R$300k per month Between R$5k and 30k per month More than R$300k per month E-commerce Mixed (70% of respondents) E-commerce Pure (30% of respondents)
  9. 9. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 Mail Private carrier Motoboy Own fleet Other Download MAIN SALES CONVERSION CHANNELS MAIN PRODUCT DELIVERIES
  10. 10. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 57.7% IS THE AVERAGE RATE OF THE ABANDONMENT SHOPPING CART 137 IS THE AVERAGE NUMBER OF MONTHLY ORDERS OF E- COMMERCE 21% OF WEBSITE RECEIVE LESS THAN 10 REQUESTS PER MONTH 18% OF WEBSITES ALREADY GET MORE THAN 1000 ORDERS MONTHLY
  11. 11. Notopo Internet Marketing | contato@notopo.com | (11) 3331.0218 http://www.bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHRONUS /bds/bds.nsf/2096de03a773a320eb8ff17cda1290ac/$File/5001.pdf http://www.emarketer.com/Article/Brazil-Ranks-No-10-Retail- Ecommerce-Sales-Worldwide/1011804 http://techinbrazil.com/e-commerce-conversion-rates-in-brazil https://www.marketingtechblog.com/worldwide-map-e-commerce- boom/ For more information, check out our sources:
  12. 12. SEO para E-commerce NoTopo Internet Marketing Divulgação na Internet com foco em resultados contato@notopo.com (11) 3331.0218 | (11) 3223.9225 Keep in touch with us =)

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