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Notation Capital Fund 1 pitch deck

This is the pitch deck we used to raise Notation Capital Fund 1 in 2014.

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Notation Capital Fund 1 pitch deck

  1. 1. Notation Capital
  2. 2. BE THE FIRST PARTNER TO HIGHLY TECHNICAL FOUNDERS CAPABLE OF BUILDING AND SCALING CAPITAL EFFICIENT INTERNET COMPANIES IN NYC. Notation Capital - Mission
  3. 3. WHO WE ARE Alex Lines - Hacker - betaworks, bitly, chartbeat Nick Chirls - Investor / Product - betaworks, HFC We are technologists first. We have been building and investing in the NYC startup community for the past decade.
  4. 4. THESIS Pt. 1 - Capital Efficiency Scaling computing infrastructure continues to get dramatically more capital efficient. “On relatively little capital, Instagram got to 100m users. Then, Whatsapp got to 500m. Eventually, a solo entrepreneur will get to 1B users.” - Chris Dixon “15 years ago you’d have 100 people, $10m raised and 1m users. Yo has 1 man, 1m users and $1m raised. This is only going one way.” - Benedict Evans
  5. 5. THESIS Pt. 1 - Operational Efficiency Operational efficiency is also a force multiplier. Recent advances have radically increased how much infrastructure a single engineer can manage. Platform as a service, configuration management, automation, and fault-tolerant distributed architectures give engineers the leverage to single-handedly orchestrate huge infrastructures.
  6. 6. THESIS Pt. 1 - Operational Efficiency The ratio of users:engineers is a strong indication of a company’s operational efficiency and potential return on invested capital. YouTube - 1M:1 (at acquisition, 2006) Facebook - 1.2M:1 (c. 2013) Instagram - 12.5M:1 (at acquisition) Whatsapp - 14M:1 (at acquisition)
  7. 7. THESIS Pt. 2 - Talent Turnover 7+ years into the current cycle, the first wave of hugely valuable NYC (and SV) companies have been built. NYC has had category creating wins (Kickstarter, Etsy, Tumblr, MakerBot, BuzzFeed) with well over $15B+ in value created this cycle so far.
  8. 8. THESIS Pt. 2 - Talent Turnover As these companies have grown up, NYC has built a deep network of technical talent. This is evidence of NYC’s maturing ecosystem. We’re seeing talented technical people leave the first wave of successful companies to join or start new startups. We believe these people will build the next wave of hugely successful companies.
  9. 9. THESIS Pt. 2 - Talent Turnover How do we know this is happening now? We’re systematically mapping out the “talent graph” using publicly available data sources and human intelligence and we’re beginning to mine signals to predict key movements in the network. We expect to find ways to productize, and likely open source these findings.
  10. 10. THESIS Pt. 2 - Talent Turnover How do we know this is happening now? We also know this because these are our people. These are the hackers and designers we’ve worked with and built products with for years. Although this network of NYC talent is beginning to mature, there is still a significant opportunity to fill the space as the core of this ecosystem.
  11. 11. THESIS Pt. 3 - VCs Have Leveled Up As this first wave of startups have grown up, the best VC firms are moving higher up the stack: USV, Thrive Capital, First Round Capital, Lerer Ventures. There are very few top-tier investors left in NYC focused on true angel / pre-seed: High Line Venture Partners, Brooklyn Bridge Ventures, Box Group...
  12. 12. THESIS Pt. 4 - A New Firm There is a meaningful opportunity for a small, NYC-focused pre-seed fund that can help the next wave of technical founders with small amounts of early capital and guidance getting to market. Given our experience investing in, building, and scaling products, we believe no one is better positioned to execute this strategy.
  13. 13. FUND STRUCTURE $6M Pre-Seed Fund 10 Pre-Seed investments / year ($150k each) $1M Cap on total costs (mgmt, operating, legal, etc) 20% Carry
  14. 14. “Pre-Seed” means investing first money into highly technical teams pre-product or early prototype. We invest $100k-$200k (which may represent the entire pre-seed round) and work closely with these teams with the expectation of getting a product into market and raising institutional seed capital if/when necessary. STRATEGY Pt. 1 - Pre-Seed
  15. 15. Our office in Brooklyn will be a space for founders to build, where we can work closely together during their earliest days. The space is an important part of building strong community and network over time, even beyond the founders we invest in. STRATEGY Pt. 2 - Space to Build
  16. 16. Our relationships and history with seed stage investors represent important capital access for our founders. SOME FIRMS WE’VE INVESTED WITH BETAWORKS LERER VENTURES SV ANGEL THRIVE CAPITAL USV HIGH LINE VENTURE PARTNERS INDEX VENTURES RRE VENTURES FUEL CAPITAL FOUNDER COLLECTIVE FIRST ROUND CAPITAL SPARK CAPITAL BLOOMBERG BETA RED SWAN VENTURES FLYBRIDGE CAPITAL PARTNERS CAA BOX GROUP BROOKLYN BRIDGE VENTURES COLLABORATIVE FUND RED SEA VENTURES NEXT VIEW VENTURES VAYNER RSE HYDRAZINE CAPITAL WHITE STAR CAPITAL QUOTIDIAN VENTURES MESA+ LAUNCH CAPITAL
  17. 17. BETAWORKS - Sweat CHARTBEAT - Sweat ELECTRIC OBJECTS - Investment + Advisory HYPERPUBLIC (ACQUIRED GROUPON) - Advisory ESTIMOTE - Investment + Syndicate NAMO MEDIA (ACQUIRED BY TWITTER) - Investment CHAIN - Investment URX - Investment MEMOIR - Investment + Syndicate SOCRATIC - Investment NILAS - Investment FRONTBACK - Investment GRAND ST (ACQUIRED BY ETSY) - Investment LAYERVAULT - Investment SEEME - Investment WAYFINDER - Investment MAKR - Investment SOME PREVIOUS INVESTMENTS
  18. 18. Shana Fisher - Founder, High Line Venture Partners / Partner, Andreessen Horowitz Andy Weissman - Partner, Union Square Ventures Naval Ravikant - Founder, AngelList Chris Paik - Partner, Thrive Capital Tony Haile - CEO, Chartbeat David Brinker - Head of Corp. Dev, News Corp Terrence Rohan - Head of Seed Investments, Index Ventures John Borthwick - Founder / CEO, betaworks Geraldine Laybourne - Founder, Nickelodeon Chris Howard - Partner / Founder - Fuel Capital Jake Levine - CEO, Electric Objects Amanda Peyton - CEO, Grand St Gabor Cselle - CEO, Namo Media Kevin Carter - Partner, SV Angel Steve Cheney - Co-Founder / SVP, Estimote REFERENCES
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This is the pitch deck we used to raise Notation Capital Fund 1 in 2014.

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