Using PR Effectively

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How using PR effectively can boost your business , from Ann Confrey, Owner and Director of Proscot PR.

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Using PR Effectively

  1. 1. Using PR effectively can boost your business Ann Confrey
  2. 2. What is PR? <ul><li>Defining and managing your communications to: </li></ul><ul><li>Establish and maintain goodwill </li></ul><ul><li>Create awareness </li></ul><ul><li>Educate, endorse and create credibility </li></ul><ul><li>Influence opinion and customers </li></ul>
  3. 3. Getting the most from your PR <ul><li>Ensure your PR is effective: </li></ul><ul><li>Seek the best advice available </li></ul><ul><li>Plan your Public Relations </li></ul><ul><li>Tailor your messages for each audience </li></ul><ul><li>Use the right vehicles to deliver them </li></ul><ul><li>&quot;Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.&quot; -- George S. Patton(1885-1945), American military leader </li></ul>
  4. 4. Developing a Communications Plan <ul><li>Have one main aim. e.g. </li></ul><ul><li>Substantially increase public use of your organization’s internet portal, </li></ul><ul><li>Explain and promote the benefits of a newly developed technology </li></ul><ul><li>Ensure that a stakeholder group is informed about the availability of products or important services . </li></ul>
  5. 5. Implementing your Plan <ul><li>Build trust </li></ul><ul><li>Create ambassadors </li></ul><ul><li>Involve your employees </li></ul><ul><li>Be proactive with the media </li></ul><ul><li>Have realistic expectations </li></ul>
  6. 6. Basic PR Tools <ul><li>Key Words & Core Messages </li></ul><ul><li>Quality images </li></ul><ul><li>Press Releases </li></ul><ul><li>Distribution List / Journalists and influencers </li></ul><ul><li>Media info Pack </li></ul><ul><li>Expert Opinion and Comments </li></ul><ul><li>Testimonials </li></ul><ul><li>&quot;A true measure  of your worth includes all the benefits others have gained from your success.&quot; --- Cullen Hightower </li></ul>
  7. 7. The changing face of PR <ul><li>Communicating in the digital world </li></ul><ul><li>Follow your audience not the technologies </li></ul><ul><li>Have clear but adaptable messages </li></ul><ul><li>Be transparent </li></ul><ul><li>Nurture ambassadors </li></ul><ul><li>Be prepared and available </li></ul>
  8. 8. Monitoring and Measuring
  9. 9. 3 Top Tips <ul><li>Know what you want to achieve Have a communications plan in place with agreed aims and objectives </li></ul><ul><li>Be prepared Agree core messages; prepare a list of key words; commission images and a put together a media pack with facts, figures and relevant info </li></ul><ul><li>Use all appropriate media for your audience . Prepare your messages so they adaptable for all relevant media platforms and include key words so they can be monitored </li></ul>
  10. 10. <ul><li>Proscot Public </li></ul><ul><li>Relations Consultants </li></ul><ul><li>Catchpell House </li></ul><ul><li>Carpet Lane </li></ul><ul><li>Bernard Street </li></ul><ul><li>EDINBURGH </li></ul><ul><li>EH6 6SP </li></ul><ul><li>T: 0131 468 7055 </li></ul><ul><li>F: 0131 468 7056 </li></ul><ul><li>[email_address] </li></ul>

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