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  2. 2. FACT FOCUS THE PROGRAMME • Structured programme for The programme follows a distinctive The curriculum has been specifically tomorrow’s leaders in the tourism vocational orientation while maintaining designed to give students a balanced and hospitality industries academic rigour and imparting theoretical programme that considers the management and methodological awareness. Students of tourism and hospitality at both strategic • Provides a basis for management are provided with the opportunity to study and operational levels. confidence the related areas of tourism and hospitality within a single programme. The programme The programme is designed for full time • Provides theoretical knowledge has a strong management focus and is students to complete in one year. However, while retaining a practical designed to provide students with an part time study is also available. perspective understanding of the current practical and theoretical issues involved in tourism and hospitality management. The Plymouth Business School has an excellent reputation for teaching provision and programme quality within a flourishing multi-national academic community.
  3. 3. time students to complete in one year, ENTRY REQUIREMENTS though part-time study opportunities are available. The programme follows a A good honours degree or equivalent in defined route that makes use of staff any discipline. Applicants who do not expertise and encompasses those areas have English as a first language are and skills deemed most crucial for career required to provide proof of proficiency in development. Students who graduate English (that is minimum test scores of from the programme would be well placed 6.5 for IELTS or 575 paper-based, 90 to further their careers in the public and internet-based and 232 computer-based private service sector environments in a for TOEFL). range of positions including: business manager, consultant, marketing manager, staff manager, development officer, PLYMOUTH CITY researcher, or project leader. COMPULSORY MODULES Plymouth is a large waterfront city and The programme is designed to develop one of the most pleasant study students’ knowledge of tourism and E-TOURISM environments in England. It is the largest hospitality management to a very Role of e-tourism in the tourism and city on the south coast of England with a advanced level and to refine relevant hospitality industry population of around 260,000. Its unique analytical skills. Modules are taught by RESEARCH METHODS IN location between Dartmoor, the last great subject specialists, and the programme is TOURISM AND HOSPITALITY wilderness of Southern England, and the informed by staff research interests. The Research approaches and techniques within a sea give Plymouth one of the finest skills areas students will develop during subject context settings of any European city. the course of the programme include: MANAGING PEOPLE IN THE people management, communication, TOURISM AND HOSPITALITY Plymouth is very much a city of tourism, information and data synthesis, critical INDUSTRY and people travel to the city in their analysis, planning and management, Role of group interaction in the workplace thousands each year from all corners of research, marketing, and customer and the impact of IT on the working the globe. There are numerous tourist service. These skills are enhanced environment attractions to visit. These include the through the course structure so that by DISASTER AND CRISIS National Marine Aquarium, which is the the time the taught elements of the MANAGEMENT IN TOURISM deepest in Europe, and the Mayflower programme are finished, students are AND HOSPITALITY Visitor Centre, where you can visit the well equipped to take on the challenge of Using case studies to analyse the impact of spot from which the Pilgrim Fathers a Master’s level dissertation. disasters within the tourism and hospitality sailed to America. Just a short car or train industry journey away you can find yourself in the The structure of the programme consists MARKETING IN THE TOURISM largest greenhouse in the world – The of two taught periods followed by a long AND HOSPITALITY INDUSTRY Eden Project. third period (April to September) for the Market research, market segmentation, target dissertation. In the taught elements of markets, pricing decisions and consumer the programme, the rationale is to and industrial buying behaviour paradigms FEES AND SCHOLARSHIPS provide two separate blocks, the second COMPETITIVE ADVANTAGE FOR of which builds upon the first. Thus, the HOSPITALITY For our current fees and details about our taught modules 'E-Tourism', 'Competitive Competitive advantage for hospitality, managing hospitality operations, performance range of scholarships please go to our Advantage for Hospitality' and ‘Managing indicators and customer care website People in the Tourism and Hospitality Industry' provide an overview of the RESEARCH PROJECT macro issues involved in the areas of MSc candidates undertake an individual FURTHER INFORMATION research project of 5 months duration and tourism, hospitality, and management. In submit a dissertation the second period, the taught modules of ‘Disaster and Crisis Management in The programme is best suited to those Tourism and Hospitality’ and ‘Research with knowledge and/or experience of Methods in Tourism and Hospitality'’ working in the service sector who wish to allow students to focus in greater depth improve their understanding, analysis and on the specific aspects of tourism, management skills. It is designed for full- hospitality, and management.
  4. 4. FURTHER INFORMATION The Marketing and Admissions Office, Plymouth Business School Cookworthy Building, University of Plymouth, Drake Circus, Plymouth PL4 8AA, UK Tel: +44 (0)1752 585500 • Fax: +44 (0)1752 585501 Email: COURSE OVERVIEW The programme is designed for those who wish to enhance their awareness of the tourism and hospitality industries and sharpen their management skills in order to gain competitive advantage in the employment market. If you require any part of this leaflet in larger print, please contact: Plymouth Business School Tel: +44 (0)1752 585500 Fax: +44 (0)1752 585501 Minicom: +44 (0)1752 232285 Email: This publication went to print March 2010 - which may be more than two years before the start of your course. Every effort has been made to ensure the accuracy of the information in this publication. However, as our courses, services and fees are regularly reviewed and updated, some details may change. The university is committed to the promotion of equality and diversity. Our policies are available on our website: