Litigation Public Relations Litigation Public Relations


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Litigation Public Relations Litigation Public Relations

  1. 1. ERNATI NT ON I Earn up to 6 Hours of NA C LE L MCLE Credit Including One Hour of Ethics YEARS 3 F 3 F O 8 UN 9 DED IN 1 A Timely New Seminar! Litigation Public Relations Media Management for High Profile Litigation November 3, 2003 • The Centur y Plaza Hotel • Los Angeles Who Should Attend: Dear Colleagues, ● Trial Attorneys The art of media relations, crisis management, and ● General Counsel public relations has always been a crucial part of litigation strategy. The problem in the recent past was ● Law Firm Marketing Directors that not everyone knew it. Not everyone understood ● Corporate Counsel how vital it is to combine the best legal counsel with ● Public Relations Professionals the best professional public relations. ● Communication Directors The corporate scandals that dominated last year's ● Media Advisors headlines, and that continue to bedevil us, have now Christopher G. Caldwell, Esq. ● Members of the Media finally underscored the need for greater awareness of the public dimension of litigation, and for greater …anyone who is interested training on how to navigate these perilous shoals. in media management This pioneering seminar is directly responsive to that during a litigation crisis! overriding need. Featuring Speakers from: It is, in fact, one of the first public programs to provide an in-depth introduction to media relations ● Warner Bros. Entertainment during crises in litigation. For in-house counsel, the ● Sony Pictures Entertainment discussion is fundamental. For law firms, it represents Richard S. Levick, Esq. ● Medialink Strategic indispensable client service. For PR professionals, it Consultants defines their job. ● Levick Strategic It is always exciting when professionals master new challenges, and Communications when new professional skills are born in response to a changing …and some of the nation's marketplace. We are very pleased to be part of it. We look forward to leading law firms! seeing you at the Seminar! Christopher G. Caldwell, Esq. Richard S. Levick, Esq., President Program Co-Chair Program Co-Chair Caldwell, Leslie, Newcombe & Pettit Levick Strategic Communications Los Angeles, CA Washington, D.C. Visit our website at for a complete listing of MCLE requirements in all states. You will also find a schedule of our upcoming conferences and a Register Online at or Call (800) 873-7130 listing of available homestudy courses. Conference Schedule Inside
  2. 2. Litigation Public Relations Monday, November 3, 2003 Morning 8:30 a.m. – 12:30 p.m. seminar schedule Afternoon 1:45 p.m. – 5:30 p.m. 8:30 Registration 1:45 The Global Challenge— Managing and Communicating Across 9:00 Introduction Borders During a Global Corporate Crisis Richard S. Levick, Esq., Program Co-Chair Media Challenges U.S. Companies Face in Europe; Media President Challenges Non-American Companies Face in the U.S.; Levick Strategic Communications, Washington, DC Fine-Tuning Messages and Delivery for Cross-Border Press Christopher G. Caldwell, Esq., Program Co-Chair Relations Caldwell, Leslie, Newcombe & Pettit, Los Angeles, CA Thomas B. Wilner, Esq. Shearman & Sterling, Washington, DC 9:15 Counseling a Litigation Client in Crisis— David DeJute, Esq., Vice President for Litigation The Public Dimension Sony Pictures Entertainment, Culver City, CA What’s at Stake; Developing a Crisis Plan; Staffing a Crisis Team; Developing Message Points; the Role and 3:00 Afternoon Break Responsibility of Legal Counsel, In-House and Outside Christopher G. Caldwell, Esq., Program Co-Chair 3:15 Plaintiffs’ Havens Richard S. Levick, Esq., Program Co-Chair What to Do When You Do Business in a Plaintiff’s Haven; Establishing Good Citizenship Before a Crisis Occurs; 10:30 Morning Break Humanizing the Corporate Client During Litigation William N. Reed, Esq. President and Chief Operating Officer 10:45 When Your Cause Is Unpopular— Baker, Donelson, Bearman, Caldwell & Berkowitz, Jackson, MS How to Maximize Your Client's Interests Sawnie A. McEntire, Esq. Amid Media Attacks Beirne, Maynard & Parsons, Dallas, TX Litigation and Media Strategies When Bad Press Is a Given; Evolving Message Points When All the Themes Are Negative; Picking Media Venues for Maximum Impact; the Natural 4:15 Ethics News Cycle: Will Media Sympathies Shift? Legal Dimensions of PR Counseling—Is Advice on Media Relations Protected? Is PR Counsel Discoverable: Potential Clara A. “Zazi” Pope, Esq. Problems in Case Management; Arguments for and Against Senior Vice President and General Counsel Protecting PR-Oriented Counseling; Pending Decisions on Warner Bros. Entertainment, Burbank, CA PR Counseling Confidentiality Richard Frisch, President Elliot R. Peters, Esq. Medialink Strategic Consultants, New York, NY Keker & Van Nest, San Francisco, CA 12:15 Q&A Panel 5:15 Q&A Panel Members of the Faculty Members of the Faculty 12:30 Lunch Break 5:30 Adjourn Upcoming Wine, Beer & Spirits Law October 16-17, Chicago Eminent Domain October 23-24, San Francisco Internet Law & Business November 17-18, Washington, DC Conferences Venture Capital & Private Equity October 20-21, San Francisco Electronic Discovery October 27, Denver Endangered Species Act December 4-5, San Francisco For more information about these and other programs, visit our website at
  3. 3. Litigation Public Relations Monday, November 3, 2003 Program Co-Chairs meet your David DeJute joined Sony Pictures in 1996 after several years in private practice. He is responsible faculty seminars and symposia. William N. Reed concentrates his practice Christopher G. Caldwell has over 20 years’ for overseeing the handling of claims and lawsuits experience handling cases in federal and state in the areas of product liability, toxic tort, against the company throughout the United States, courts. He has represented corporate and insurance and franchise litigation. He has tried including the dispute over the ownership rights individual clients in many different types of civil commercial and tort cases in federal and state to the “Spiderman” franchise and controversies and criminal proceedings. He regularly handles courts in ten states, and he is listed in the Best involving the James Bond movies and Zorro. cases involving intellectual property issues, Lawyers in America 2000-2004, Business and emerging technology, breach of fiduciary duty, Richard Frisch is a 25-year veteran of Personal Injury Litigation. He has authored several white collar criminal offenses, international trade broadcast television news and corporate video publications. disputes, internal investigations of corporate communications. His award-winning team of Thomas B. Wilner is the managing partner of misconduct, professional liability, accounting broadcast strategists and producers represent several his firm’s International Trade, Litigation and malpractice, real estate and environmental large companies, including Philip Morris and its Government Relations Practice. During more disputes. He lectures frequently and currently parent company Altria, Diageo, Heineken USA, than 30 years of practicing law, he has developed serves on several corporate and charitable boards. Daimler-Chrysler and General Motors. Medialink expertise in international trade, government affairs, Strategic Consultants specializes in crisis, internal, Richard S. Levick and his company secure media and litigation. He has acted as lead counsel in more litigation, and regulatory communications. for the world’s leading law firms and their clients. than 40 international trade proceedings before They have represented nearly half of the 100 Sawnie A. McEntire’s trial experience relates the trade tribunals of the US, the World Trade largest law firms in America and more than one to product liability litigation, complex business Organization and the European Commission. He third of the largest law firms in the world. They litigation, and cases involving counterfeit, contract, has been lead counsel in a number of major cases, pioneered many of the current media relations environmental, toxic tort and mass tort litigation. His and he has also been responsible for developing tactics used by the legal profession, including third clients include American Suzuki Motor Corporation the overall litigation strategy and managing the party commentary and feature roundtables. Their and Pfizer. litigation work for other firms on behalf of major litigation media expertise includes the highest clients. profile cases, including Napster, Enron, the Elliot R. Peters litigates complex civil and white- Catholic Church controversy and the 2000 Florida collar criminal cases. He represents numerous CLE International Program Attorney: national election count. Mr. Levick is a frequent national law firms; businesses and executives in Kelly D. Cave, lecturer and author, and he was named the 2002 employment and dissolution matters; high-tech Public Relations Professional of the Year for U.S. companies in trade secret matters; and a variety of Agencies by PR News. investment companies in securities-related litigation. Previously, he served as an Assistant United States Attorney in the Southern District of New York. Clara A. “Zazi” Pope is head of her company’s litigation department, where she supervises copyright infringement, right of publicity, first amendment, breach of contract, and other legal actions. She is also involved in regulatory and public policy issues, most notably those dealing with the marketing of Warner Bros. films and television programs. She lectures frequently at various law Continuing Education Credit This course has been approved for Minimum seminar information Seminar Location and Accommodations The Seminar will be held at The Century Plaza Hotel, Course Materials Each registrant will receive a set of course Continuing Legal Education Credit by the State 2025 Avenue of the Stars, Los Angeles, CA 90067. materials, prepared by the speakers especially Bar of California in the amount of 6 hours, which A block of rooms has been set aside for Seminar for this Seminar, which will be a valuable future includes one hour of ethics. CLE INTERNATIONAL attendees until October 12. reference. The course materials alone are available certifies that this activity conforms to the For room reservations and special rates, please call for $95 plus $10 shipping and handling. standards for approved education activities Community World Travel at 888-724-0500. Save When Two or More Register prescribed by the rules and regulations of the State Registration Save $140 or more with our multiple registrant Bar of California governing minimum continuing Advance registration is recommended, and you are discount! The tuition fee is only $425 per person legal education. encouraged to mail in your registration early. Or for two or more registering from the same firm. For accreditation in other jurisdictions or simply call in your registration or home study order Homestudy Package disciplines, please call CLE INTERNATIONAL at to 800-873-7130, fax the Registration/Order Form 303-377-6600. If you cannot attend, CLE INTERNATIONAL also offers to 303-321-6320, or e-mail your registration to a complete audiocassette transcript of the Seminar About CLE International Full payment is due at the (including all course materials) for $495 plus $10 time of registration. Walk-in registrations will CLE INTERNATIONAL, a leading provider of shipping and handling. be subject to space availability. Please call continuing professional education, has been CLE INTERNATIONAL at 303-377-6600 if you require Cancellation Policy presenting high-quality programs nationwide any special accommodations. Full tuition refunds (less a $50 administrative since 1983. charge) will be given only if notice of cancellation CLE INTERNATIONAL is an approved provider in all Tuition is received by 5:00 p.m. MST on the Monday prior states having mandatory CLE requirements. The tuition fee of $495 per person includes to the Seminar. Substitutions may be made at any attendance at all sessions, course materials, Sponsorship Information time. continental breakfasts, and coffee breaks. Sponsorship and exhibition opportunities are still CLE INTERNATIONAL offers special rates for non-profit available. For more information, please contact organizations, full-time judges, and law students. 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  4. 4. EASY 5 WAYS TO MAIL CLE INTERNATIONAL PHONE E-MAIL FA X ONLINE 1620 Gaylord Street (800) 873-7130 (303) 321-6320 REGISTER Denver, CO 80206 A Timely New Seminar! Litigation Public Relations What Lawyers and Public Relations Professionals Need to Know November 3, 2003 • The Centur y Plaza Hotel • Los Angeles Counseling a Litigation Client in Crisis How to Maximize Client Interests Amid Media Attacks Managing and Communicating Across Borders During a Global Corporate Crisis What to Do When You Do Business in a Plaintiff's Haven Legal Dimensions of PR Counseling A Timely New Seminar! Litigation Public Relations Media Management for High Profile Litigation November 3, 2003 • The Centur y Plaza Hotel • Los Angeles YES! Please register the following: Save when two or more register! Name: ____________________________________________________ Payment of $ __________________________Enclosed or Charge my: ❑ VISA ❑ MASTERCARD ❑ AMEX Expiration Date: ____________ Name: ____________________________________________________ Card No: __________________________________________________ Name: ____________________________________________________ Signature: _________________________________________________ Firm: _____________________________________________________ CODE: WEB Address: __________________________________________________ City:______________________________________________________ State: _____________________Zip+4: _________________________ Phone: _______________________Fax:_________________________ This form is not for online registration. Please print Email: ____________________________________________________ out this form and fax to 303-321-6320. Or click back ❑ Check here if you do not want email notification of future programs. to the Conference homepage and click the “Register I cannot attend. Please send me: Now!” button. ❑ Course Materials Only ❑ Audio Homestudy Course (Tapes and Materials) ❑ Email Notification of Future Conferences © 2003 CLE INTERNATIONAL LAXLIT03