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  1. 1. <ul><li>HOCHEGGER | BG </li></ul><ul><li>A Brief Presentation </li></ul><ul><li>December 2008 </li></ul>
  2. 2. About Us . <ul><li>Profile </li></ul><ul><li>Hochegger | BG is a subsidiary of Hochegger Holding , an Austrian- </li></ul><ul><li>based group of consulting companies in the public relations, </li></ul><ul><li>public affairs and marketing communications. </li></ul><ul><li>Established in 2005 , Hochegger | BG represents Group’s extensive </li></ul><ul><li>network in Central and Eastern Europe - Hochegger | CEE on the </li></ul><ul><li>Bulgarian market. Hochegger | CEE operates in Hungary , </li></ul><ul><li>Bulgaria , Croatia and Serbia and is represented by partner </li></ul><ul><li>companies in Czech Republic , Slovakia , Slovenia and Romania . </li></ul>
  3. 3. About Us . <ul><li>Profile </li></ul><ul><li>Hochegger Holding is an </li></ul><ul><li>exclusive partner of the worldwide </li></ul><ul><li>network of Burson - Marsteller - a </li></ul><ul><li>leading global public relations </li></ul><ul><li>group established in 1953. </li></ul><ul><li>Burson-Marstellet operates in 57 </li></ul><ul><li>countries through 90 direct offices </li></ul><ul><li>and 47 partner companies. </li></ul>
  4. 4. About Us . <ul><li>Structure </li></ul>Hochegger Group Hochegger|Com Hochegger| Financials Martrix Hochegger Bulgaria Hochegger Hungary Hochegger|CEE Holding Hochegger Croatia Hochegger Serbia Strategic Communications Consulting Public Affairs and Lobbying Product PR Crisis PR Reputation Management Market Entry PR Investor Relations Financial PR Corporate Publishing Corporate Advertising IPO Consultancy M&A Communications Classic Advertising Corporate Design and Packaging Marketing Communications Entertainment and Event Marketing Viral Marketing Online Strategies
  5. 5. About Us . <ul><li>Hochegger | COM </li></ul><ul><li>Established in 1988 by Peter and </li></ul><ul><li>Paul Hochegger </li></ul><ul><li>More than 100 high qualified experts </li></ul><ul><li>in PR, public affairs and marketing </li></ul><ul><li>Fastest growing PR agency in Austria </li></ul><ul><li>and Central Eastern Europe </li></ul><ul><li>EUR 25 million annual revenue </li></ul><ul><li>Member of the international B-M </li></ul><ul><li>network since 1992 </li></ul>
  6. 6. About Us . <ul><li>Hochegger | CEE </li></ul><ul><ul><li>Austria </li></ul></ul><ul><ul><li>Hochegger|CEE HQ, Vienna </li></ul></ul><ul><ul><li>Hungary </li></ul></ul><ul><ul><li>Hochegger|HU, Budapest </li></ul></ul><ul><ul><li>Bulgaria / FYROM </li></ul></ul><ul><ul><li>Hochegger|B G, Sofia </li></ul></ul><ul><ul><li>Croatia / Bosnia-Hercegovina </li></ul></ul><ul><ul><li>Hochegger|HR, Zagreb </li></ul></ul><ul><ul><li>Serbia / Montenegro </li></ul></ul><ul><ul><li>Hochegger|SRB, Belgrade </li></ul></ul>
  7. 7. About Us . <ul><li>Selected Clients: Austria </li></ul><ul><li>Lufthansa </li></ul><ul><li>Mobilkom Austria AG </li></ul><ul><li>Novomatic AG </li></ul><ul><li>ÖBB (Austria federal railways ) </li></ul><ul><li>OMV E&P </li></ul><ul><li>Raiffeisen Capital Management </li></ul><ul><li>Raiffeisen Investment AG </li></ul><ul><li>REWE Austria </li></ul><ul><li>STRABAG </li></ul><ul><li>Telekom Austria AG </li></ul><ul><li>Vienna International Airport </li></ul><ul><li>VISA Europe </li></ul><ul><li>Agrana AG </li></ul><ul><li>Austria Center , Vienna </li></ul><ul><li>Austrian Wind Power </li></ul><ul><li>Austro Control </li></ul><ul><li>Bank Austria Creditanstalt </li></ul><ul><li>Baxter </li></ul><ul><li>BEWAG </li></ul><ul><li>Cisco Systems Austria </li></ul><ul><li>Coca-Cola </li></ul><ul><li>Conwert </li></ul><ul><li>Henkel Austria </li></ul><ul><li>Hewlett - Packard Austria </li></ul><ul><li>Lenzing AG </li></ul>
  8. 8. About Us . <ul><li>Selected Clients: CEE </li></ul><ul><li>Bank Austria / Unicredit </li></ul><ul><li>BevCanEast </li></ul><ul><li>Conwert Immobilien </li></ul><ul><li>EURO BILLA </li></ul><ul><li>ITC Boardband Platform: Austria, Bulgaria </li></ul><ul><li>Lufthansa: </li></ul><ul><li>Henkel CEE </li></ul><ul><li>Kapsch CarrierCom </li></ul><ul><li>BEWAG </li></ul><ul><li>Raiffeisen Investment AG: Austria, Bulgaria, Serbia </li></ul><ul><li>Semmelrock / Wienerberger </li></ul><ul><li>STRABAG </li></ul><ul><li>Telekom Austria Group </li></ul><ul><li>SAP: Serbia, Bulgaria </li></ul>
  9. 9. About Us . <ul><li>Selected Clients: Bulgaria </li></ul><ul><li>Raiffeisen Investment </li></ul><ul><li>Lufthansa </li></ul><ul><li>Philip Morris </li></ul><ul><li>Roca </li></ul><ul><li>Image Campaign of Bulgaria within EU </li></ul><ul><li>SAP </li></ul><ul><li>SWISS </li></ul><ul><li>Spinnaker Developments </li></ul><ul><li>ITC Broadband Platform for Bulgaria </li></ul><ul><li>e-Health Card Launch Project </li></ul>
  10. 10. Portfolio . <ul><li>Corporate Communications </li></ul><ul><li>Media Relations </li></ul><ul><li>Community Relations </li></ul><ul><li>Reputation Management </li></ul><ul><li>Investor Relations </li></ul><ul><li>B2B Communications </li></ul><ul><li>Media Analysis </li></ul><ul><li>Online Marketing </li></ul><ul><li>Web-Platforms Development </li></ul><ul><li>Online Marketing </li></ul>
  11. 11. Portfolio . <ul><li>Crisis Management </li></ul><ul><li>Crisis Mapping </li></ul><ul><li>Prevention Tools </li></ul><ul><li>Communication in Emergencies </li></ul><ul><li>Public Affairs </li></ul><ul><li>Situation Analysis </li></ul><ul><li>Government Relations </li></ul><ul><li>Issues management </li></ul><ul><li>Corporate Social Responsibility </li></ul>
  12. 12. Portfolio . <ul><li>Product Communication </li></ul><ul><li>Brand Communication </li></ul><ul><li>Market Research </li></ul><ul><li>Advertising </li></ul><ul><li>Direct Marketing Communications </li></ul><ul><li>Event Management </li></ul><ul><li>Symposia </li></ul><ul><li>Panel Discussions </li></ul><ul><li>Roadshows </li></ul><ul><li>Employee Events </li></ul>
  13. 13. Team . Experienced professionals in communication working in close cooperation with experts from the CEE network. <ul><li>Basic Team Bulgaria </li></ul><ul><li>Radina Ralcheva </li></ul><ul><li>Ivailo Georgiev </li></ul><ul><li>Asya Ognyanova </li></ul><ul><li>Radiana Shopova </li></ul><ul><li>Daria Kerancheva </li></ul><ul><li>Ivelina Paunova </li></ul>
  14. 14. Reference Projects . <ul><li>The PM Club: Philip Morris </li></ul><ul><li>B </li></ul>Hochegger|BG developed the concept of an informal discussion community for Philip Morris Bulgaria. <ul><li>B </li></ul>The PM Club is a platform where media, business representatives and opinion leaders share views on socially significant tobacco-related issues: youth smoking prevention, tobacco industry legislation, illegal import and customs issues, CSR
  15. 15. Reference Projects . <ul><li>e-Health Project Slivnitsa </li></ul><ul><li>B </li></ul>Hochegger |BG developed the communication strategy and coordinated the launch of the e-Health Card Project , a public-private partnership pilot project of Ministry of Health , ICW , Cisco and KONTRAX , introducing the first e-health card system in Bulgaria in the Municipality of Slivnitsa <ul><li>Government of Republic of Bulgaria </li></ul><ul><li>B </li></ul>Hochegger |BG public relations team participates in the awareness communication campaign of Bulgaria within EU, carried out by Hochegger |COM Austria and Burson-Marsteller.
  16. 16. Reference Projects . <ul><li>One Life Charity </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>O </li></ul><ul><li>O </li></ul>One Life Charity - a group of expatriates friends , including representatives of foreign investors, major companies and diplomatic missions devote part of their time to help children suffering from life shortening and life threatening diseases in Bulgaria. Hochegger|BG communicates One Life’s CSR events Bike Racing Sofia-Borovets ‘06, ‘07 Play for Life Football Tournament ‘08
  17. 17. Reference Projects . <ul><li>KD </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>B </li></ul>Support the KD corporate objectives for development on the Bulgarian market; Build KD brand awareness on the Bulgarian market “ Educate” the audience about mutual funds industry; Create and follow consistent communication approach and very proactive behavior; Deliver information on a regular basis in order to create friendly media environment and ensure feasibility of KD activities on the market; Develop and communicate key messages Demonstrate KD commitment to the Bulgarian market and the implementation of international experience.
  18. 18. Reference Projects . <ul><li>KD </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>B </li></ul>Position KD as a company with a long lasting successful expertise in asset management with wide range of international experience and local knowledge Reach target clients’ groups through extensive communication program and build and maintain strong relationships Profile KD representatives as market experts
  19. 19. Reference Projects . <ul><li>Earth Wind Fire and Water </li></ul><ul><li>B </li></ul><ul><li>The agency initiated and organized a Black Sea Coast event presenting the products of Canon Bulgaria, Crownline , Diamond Dynamics , Hypo Alpe-Adria-Leasing , Santa Marina Residential Village and Wiesmann . </li></ul><ul><li>250 VIP guests attended the </li></ul><ul><li>Earth Wind Fire and Water Event </li></ul><ul><li>The Ancient Elements Meet the Modern Luxury. </li></ul><ul><li>Earth – Santa Marina Village </li></ul><ul><li>Water – Crownline yachts </li></ul><ul><li>Air – Diamond aircraft </li></ul><ul><li>Fire – Wiessman cars </li></ul>
  20. 20. Reference Projects . <ul><li>ITC Broadband Platform for Bulgaria </li></ul><ul><li>B </li></ul><ul><li>B </li></ul><ul><li>B </li></ul>Based on Austria `s experience , Hochegger |BG initiates the project ITC Broadband Platform for Bulgaria . Nine leading ICT companies join their forces, lobbing at the government and the political bodies for faster development of broadband internet in Bulgaria. The main purpose of the Platform, is by means of a public-private partnership uniting efforts of governmental institutions and major ICT companies to initiate development of National Broadband Strategy for Bulgaria.
  21. 21. Reference Projects . <ul><li>ITC Broadband Platform for Bulgaria </li></ul><ul><li>B </li></ul>Within the Platform international consulting company Arthur D. Little made national researches of the ICT market in Bulgaria, working out a comparative analysis towards other EU countries. Based on the researches, the Platform partners have defined recommendations for broadband development in six key areas, presenting the document to the Bulgarian government Citizens and Government Business Society Households Rural Areas Legislation Framework
  22. 22. Reference Projects . <ul><li>ITC Broadband Platform for Bulgaria </li></ul><ul><li>B </li></ul>The Ministry of State Administration, the Ministry of Finance, the Ministry of Regional Development and Public Works, State ICT Agency and CRC are attracted as observing partners to the Platform <ul><li>B </li></ul>The discussions and public forums with regard to the National Broadband Strategy development meet wide media coverage.
  23. 23. Hochegger Bulgaria Burson-Marsteller Associate Office 7 Paris Street, Floor 7 BG 1000, Sofia T + 359 | 2 | 488 15 76 F + 359 | 2 | 489 67 02 [email_address]

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