Taking You to the
Crisis & Emergency Response
Information Availability & Security
2004 Media Planner
What Makes the GUIDE Distinctive?
A Vision for Continuity!
We saw it coming...
We were there when an industry was forming. Emergency management, disaster recovery and information security
existed as distinct and parallel disciplines. Then a shift began that would bring together these three under a broader
concept called "continuity" – business continuity or enterprise continuity. Today the movement continues toward a
holistic view of continuity management – including prevention and preparedness as well as response and recovery.
September 11th got the point across. Continuity is not just about IT recovery or even emergency response.
A continuity program – whether corporate or government – must focus on the entire organization – from the
boardroom to the mailroom.
The Disaster Resource GUIDE was created to communicate this message. "Pulling it all together" has been the
theme of 8 annual GUIDEs.
We see it growing...
RESO And the Disaster Resource GUIDE is at the forefront! The GUIDE reaches
2003 out with creative marketing strategies taking our advertisers to a much bigger
audience. The GUIDE builds strategic alliances and partnerships, enabling our
industry to grow.
IG AT IO
RE SP O
RE C O
V ER Y
Covering the Bases
RE D N
PR EPA Disaster Resource GUIDE
Since 1996 – the one-stop reference used all year long
A weekly email snapshot – featuring the best of the week’s news
te Online GUIDE
Working for you 24/7
anagem Facility ns & Re
Plannin Crisis Comm
logy The GUIDE multiplies marketing dollars by developing strategic relationships.
Associations and groups throughout the world now distribute the GUIDE
We partner with the most important publications to get the word out.
The GUIDE is the only We exhibit at dozens of tradeshows and conferences all year long, taking
comprehensive, annual publication your message with us!
used all year long. Your company’s
Cooperative Marketing Opportunities
presence in the GUIDE is a MUST if
Joining the GUIDE is not just about an ad placement. We offer:
you want to reach the disaster
response and business continuity – Literature displays at industry conferences
marketplace. – Post-conference mailings
– Joint advertisements in high profile magazines
– Co-sponsorship of high profile electronic newsletters
Working for You The Online GUIDE
in the Continuity Marketplace Immediate, Powerful, and Interactive. Working for you 24/7!
30,000 readers via direct mail
15,000 through conference and association distribution
(For a list of conferences and associations, please see appendix.)
The GUIDE Readership is Unique
value the GUIDE for its “Big Picture” overview. The responsibility
for enterprise continuity rests at the top of an organization.
Executives ask the “whys” and “what ifs”. Executive leadership is
paramount when dealing with strategic issues of integrity, availability,
security and protection.
use the GUIDE for its meaty, practical and timely content as well Your banner
as thousands of resources for program management.
Consultants, Job Title
Analysts, Auditors Others
The Online GUIDE readership is expanding every week!
12% Coordinators, 25,000 unique visitors each month
Senior 75,000 page views each month
20% and Planners
Your advertisement or sponsorship on Disaster-Resource.com will give
30% unmatched visibility in the marketplace – and at an economical price.
and Directors Continuity e-GUIDE
Other The weekly Continuity
Facility Mgt, Safety
& Security 5% e-GUIDE provides a concise
Risk Management 7% Business Continuity/ seven-day snapshot of our
7% 25% Disaster Recovery
industry from around the world
Emergency right down to the local level.
Corporate & Each Wednesday, the
18% General Management e-GUIDE is delivered to more
than 15,000 readers with
responsibilities in business
continuity, risk management,
crisis management, emergency
The GUIDE is Going Global response, information
The 2004 GUIDE will include special sections featuring business availability and security. With
continuity and emergency management information related to an “open rate” of more than
Europe and Asia. 50%, the e-GUIDE is the
place where the industry meets
Partner with us to distribute thousands of additional copies of the
on a weekly basis.
2004 GUIDE to Europe and Asia. For more information on
getting the GUIDE to your clients in these regions of the world,
contact Kathy Rainey. email@example.com
Companies with Solutions Back Cover Promo $475* Advertorial*
for real world needs... visit them in the GUIDE and on the Web.
The promo includes company name, Tell a success story, give technical
Page 117, 119
Advantage International Media Recovery
Planning Network (DSPN)
Page 24, 27, 31, 45, 81
page number for your ad, and your product details, etc. Choose a topic
Agility Recovery Solutions www.dspnetwork.com Page 4, 5, 81
web address. Companies will be
Page 81, 90 www.messageone.com
All Radios, L.L.C
Eagle Rock Alliance, Ltd
Plylox Hurricane Clips
and give your perspective on it.
www.allradios.com Emergency Lifeline Corp.
listed in alphabetical order. This “Advertising Feature” will be printed at
Page 45, 117, 127
BELFOR USA Page 25, 28, 35
Page 99, 107 www.emergencylifeline.com www.protiviti.com
www.belforusa.com FedEx Custom Critical, Inc. Rentsys Recovery Service
Business Protection Systems Page 11, 27 Page 80, 99
International www.customcritical.fedex.com www.rentsys.com/recovery
Page 25, 26, 27
Crisis Care Network
Page 24, 25, 45, 117
Page 12, 55
opportunity available first to sponsors the top of the page or column.
Iron Mountain Off-Site
www.crisiscare.com Data Protection SunGard Availability
Data Power Monitoring
Page 55, 169
Page 2, 3, 55
of the GUIDE. After December 31, Full Page $4,595*
Page 21, 24, 28
2003, the promo is available first
DISASTER RESOURCE PRESORTED
Full Page Plus $4,275
GUIDE come, first served.
SANTA ANA, CA
(combined with other display ads)
P.O. Box 15243, Santa Ana, CA 92735
Change Service Requested
Single Column $1,775
(in Directory Section)
DISASTER RESOURCE GUIDE on the Internet www.disaster-resource.com
Meet the Pros $725* UNIQUE PRODUCTS Unique Products $615*
MEET THE PROS The following directory is organized by last name. Photo Directory of Authors,
For Disaster Response
This section features unique products
For an extensive resume of each individual, please see the Online GUIDE.
M EET THE PROS
is a photo directory of consultants,
Steve Craig, CBCP,
L. Dain Gary, CISSP
Mr. Gary has expertise
Consultants & Speakers and services for disaster response.
speakers and writers. It has been Industry leader in con- in developing corpo-
created to link people.
Those seeking help can locate
individuals with expertise in the specific
areas of Crisis and Emergency
tingency planning and
systems security; COO
and Senior Consultant, Disaster Survival
Planning Network, (800) 601-4899,
rate information secu-
rity strategies includ-
ing Carnegie Mellon University's Computer
Emergency Response Team (CERT) pro-
10-12 per page. Includes name, Reader Request #12 www.GUIDErequest.com Reader Request #37 www.GUIDErequest.com
Ad is 1/8 page, 4-color photo with
Management, Disaster Recovery, and firstname.lastname@example.org gram. RedSiren, (412) 281-4427,
Business Continuity. EMERGENCY PREPAREDNESS & RESPONSE PRODUCTS
company name, telephone number, 50-60 words. 3 1/2”w x 2 1/8”h.
For more information on these twenty-
two individuals and others, visit the Jeffrey M. Dato, Nina Johnson • Disaster/Emergency Response Kits
Online GUIDE. Here you will find pho- MBCP Consultant • Automated External Defibrillators (AED’s) & CPR’s
tographs, expanded resumes, details of Author Speaker • Biological Agents Respiratory Protection Kits
Consultant Writer • Self-Contained Breathing Apparatus Equip (SCBA)
educational credentials and professional
email, color photo, and a 10-15 word Double ad option is available.
Speaker • Respirators: Full-Face/Half Face, SAR’s, APR’s, PAPR’s
experience, topics for speaking, writing, Developer and imple- • Mass Injury/Causality Recovery Kits
and consulting, and much more. All aspects of enter- menter of compre- • Decontamination/Spill Clean-up Kits
prise risk including hensive training pro- • 1st Aid Kits, etc.
How to Get Listed... Business Continuity,
grams for emergency We Customize Kits & Equipment & will gladly design a
For details on how you can get listed, go to Crisis Management, Enterprise Resiliency, response teams, crisis management teams Call MEDPROTECT, INC. product configuration to satisfy your "Unique" require-
www.disaster-resource.com/pros and High Availability. Senior Manager, and exercise design. JS Training Institute, (800) 945.4158 ments. Visit our web site at www.medprotect-
description of topics and/or areas of Includes the same benefits as
inc.com or call for brochure & pricing.
KPMG, LLP, (404) 222-7378 (714) 375-0059. email@example.com
firstname.lastname@example.org Reader Request #107 www.GUIDErequest.com Reader Request #188 www.GUIDErequest.com
Judy Bell, CEM Helgi Eyjolfsson Lyle Labardee
Author Speaker Author
Consultant Consultant Consultant
Industry leader for
the past 15 years,
author and national
General Security, now
shares lessons learned
in 20 years of real-life
Founder and President
of Crisis Care Network,
the nation’s largest
consulting. Includes the same 1/6 page ad. Space is limited.
speaker; CEO and experience nationally private- sector provider
benefits as 1/6 page ad. Includes
Senior Consultant, Disaster Survival and internationally. HE Consulting, dedicated to the delivery of on-site trauma
Planning Network, (800) 601-4899, (613) 545-5966, email@example.com counseling services. Crisis Care Network, se
ga on od
xic rb ho
firstname.lastname@example.org email@example.com to Ca
rs ing Pont and
Filteclud Du heat nt.
in ide. l is ta
Jean Bennajma Mike Fiebig Jim LaRue, MBCP,
ox ia resis
Designs & implements
Expert on electronics
Proactive risk analyses
expanded coverage in the Online EVAC-U8TM Smoke Hood Protects
Against CO, Toxic Gases and Smoke
prisewide programs and mitigation tech- Small, light (11 oz.), easy to use. EVAC-U8TM’s sophisticated filter is effective
against carbon monoxide and other potentially lethal gases created by fire.
including corporate al drying and film niques, comprehensive Patented positive pressure Kapton® hood is heat and flame-resistant, protects
approach and tools/templates/databases. media restoration. Electronic Restoration response and recovery strategies, site HIPAA head and eyes. ISO-9001 certified, sold in over 40 countries.
Business Pathfinders, Inc., (804) 301-6403, Services, Telephone (616) 262-4800, planning. Pres. Dreamcatcher Disaster
firstname.lastname@example.org email@example.com Resilience, LLC, Telephone (248) 650-9900,
JLaRue@dreamcatcher-dr.com 1-800-826-2201 www.emergencylifeline.com
(a DuPont company) email: firstname.lastname@example.org
Reader Request #189 www.GUIDErequest.com
PLANNING & MANAGEMENT
With Products &
Company Profile $895*
Services to Help You
We can help you!
Do you want more information from these companies? Go to www.GUIDErequest.com
Click the Reader Request # for those products and services – we’ll contact them for you.
BUSINESS PROTECTION Business Protection Systems International (BPSI) is a leading global
$250 per Conference or 6 for $1,200
provider of business continuity planning solutions. Our trusted soft-
5041 La Mart Drive, Suite 130
Riverside, CA 92507
Tel: (909) 341-5050
Tel: (800) 594-3714
Fax: (909) 341-5049
ware and certified professionals have been helping companies create
comprehensive business continuity plans since 1986. Our business
focus and industry specific experience allow us to provide tailored
solutions that meet companies unique objectives. See Ad on page 26.
Reader Request # 29
Feature your company on the Quick
Tab pages. These pages introduce
590 Danbury Road
Ridgefield, CT 06877
Tel: (203) 431-8720
Since 1984 CSCI has been providing high-quality Business
Continuity Planning Products to help you to achieve your Business
Continuity Planning objectives - RecoveryPAC Windows and
RecoveryPAC Web software for Enterprise Business Continuity
Display your brochures in the GUIDE’s booth at select
articles and nuggets in each of the
Tel: (800) 925-2724 Planning and RiskPAC software for BIA and Risk Assessment.
Fax: (203) 431-8165 Developed by experts and backed by 24 x 7 support and free train-
industry conferences. Attendees will be given incentives
email@example.com ing, our products will help you to develop, maintain, and test your
www.csciweb.com plans efficiently. Reader Request # 47
DISASTER MANAGEMENT, INC. Disaster Management, Inc. is a consulting firm specializing in the
12321 NW 9th Street, Suite 100
Plantation, FL 33325
Tel: (954) 452-1091
Fax: (954) 452-1086
development of Business Continuity Plans that include planning for
your entire business – not just the technical aspects of your data cen-
ter. As a smaller entrepreneurial company we pride ourselves in
delivering quality professional advice that is specifically designed to
meet the needs of the clients who engage us. Reader Request # 54
six categories. Includes company to fill out a form listing “Purchasing Priorities for 2004/2005”.
Disaster Survival Planning Network (DSPN) is a full-service consor-
tium of experts, providing custom solutions in both public and pri-
vate sectors. DSPN consultants work with clients to develop compre-
name, logo, address, telephone, fax, Leads will be sent to you via email.
669 Pacific Cove Dr.
Port Hueneme, CA 93041 hensive enterprise-wide business continuity plans. Services available
Tel: (800) 601-4899
Fax: (805) 984-2601
internationally. See Ad on page 31. Reader Request # 61
and URL and a 50 word description.
Maximum of 12 companies (6 front,
EAGLE ROCK ALLIANCE, LTD Eagle Rock Alliance, Ltd. is a fully independent management consult-
80 Main Street, 3rd Floor ing firm specializing in Business Reliability Planning (BRP) and IT con-
West Orange, NJ 07052 sulting. Eagle Rock consultants have assisted hundreds of U.S. and
Tel: (973) 325-9900 multinational organizations in the objective analysis and development
Fax: (973) 325-5099 of enterprise-wide business continuity programs, and in the completion
www.eaglerockalliance.com of related IT projects. Eagle Rock also provides staffing assistance, and
6 back) for each Quick Tab. Arranged
research and benchmarking studies through its Contingency Planning
Research (CPR) division. Reader Request # 64
FEDEX CUSTOM CRITICAL FedEx Custom Critical provides 24/7, nonstop, door-to-door, service
1475 Boettler Road
Uniontown, Ohio 44685
Tel: (800) 762-3787
Fax: (234) 310-4152
in exclusive-use vehicles. We offer time-specific pickup and delivery
throughout the United States, Canada and Europe -- even to remote
locations. White Glove Services® provides specially equipped vehi-
cles for fragile, high-value or temperature-sensitive freight. Air
Expedite provides an array of expedited air solutions, for the fastest alphabetically, first 6 companies on Our advertisers have responded with enthusiasm to the
delivery times. See Ad on page 11. Reader Request # 74
right hand (front) page. numerous benefits associated with this opportunity. For as
little as $5,900 your company can have a 2-page spread.
This includes a full page 4-color advertisement on one page
What’s New! $945* and an educational article (written by your staff or author of
We can help you!
Do you want more information from these companies?
Go to www.GUIDErequest.com
A new web site exclusively for senior executives will be launched in
September of 2003. Senior executives may not have time to read an
industry publication but they are nonetheless interested in the issues of
business continuity and crisis management. EnterpriseContinuity.com
will offer a “big picture” view of the timely issues related to protecting the
assets of the enterprise. Beginning June 1, senior executives may register
for access to the new site.
This section allows you to present
new products and services.
your choice) on the adjacent page. Articles must be
educational, not promotional. Articles are subject to editorial
Click the Reader Request # for those products and ser-
vices – we’ll contact them for you.
Go to www.enterprisecontinuity.com
Reader Request # 182, www.GUIDErequest.com
A 4-color photo with up to 75 words. board review. For half page+ advertisers.
The Continuity e-GUIDE
You can subscribe to our new bi-weekly e-newsletter.
• Article features from the 10 industry magazines
Includes the same benefits as a 1/6 One-page article $1,475 per page (600 words, 1 photo)
• White papers & press releases
• Expert analysis of risks
• News from associations and organizations
Signup today. Go to www.disaster-resource.com/eguide
page ad. Dimensions are Two-page article $1,350 per page (1250 words, 1-2 photos)
3 5/8”w x 3 1/8”h. Your product will
Starting May 1, 2003, you will be able to
order books online through
Three + page article $1,200 per page (1850 words, 2 photos)
Reader Request # 183, www.GUIDErequest.com Reader Request # 78, www.GUIDErequest.com
be included in What’s New in the
Eight-page spread Ask about special pricing!
Three Industry Publications Form Alliance
Disaster Recovery Journal, Contingency Planning & Management and
Disaster Resource GUIDE have announced the formation of an
alliance for the purpose of expanding the continuity marketplace.
Bonus: Your company will have access to the digital files at
The inaugural project will be the creation of an information portal on
the Web to provide practitioners with a wealth of resources, services
and information. The portal will be achieved by linking all three
publication websites, www.contingencyplanning.com, www.drj.com,
Visit www.disaster-resource.com/alliance for more details.
* Save 7%by December prices when you ad
off dispay ad
31. Save 10% if
no charge for the purpose of reprints.
Reader Request # 111, www.GUIDErequest.com Reader Request # 184, www.GUIDErequest.com
fully paid by December 31.
The GUIDE has prominence Become a GUIDE Sponsor
in the marketplace. We are doing our job! Now is the time to be sure
your company has prominence in the 2004 GUIDE.
We invite you to take a sponsorship position by
Readers and advertisers say, “I see the GUIDE everywhere!’ In
investing a minimum of $10,000 in one of our 2004
addition to mailing 30,000 copies, more than 15,000 GUIDEs are
marketing options. You can achieve sponsorship in
distributed at the year’s strategic conferences and to members of
numerous ways – image ads, advertorials,
local and global associations and organizations.
sponsored white papers, online banner ads, etc.
• Complimentary home-page banner in the Online GUIDE
• Complimentary “button” banner on internal web pages
• Complimentary listing in the Back Cover Promo
• One time complimentary list use of 5,000 contacts
• One discounted sponsorship of e-newsletter
• Courtesy copy (with a message from you) of the 2004
GUIDE sent to a group of your current and prospective
Submit Content for 2004
Do you have an article to propose?
Create an 8-page Spread • Articles that are informative, timely and objective
• Editorial written for novice and experienced
Include it in 45,000 GUIDEs!
professionals as well as for senior management
Order additional for marketing collateral!
You can have an 8-page spread in the GUIDE. As a bonus, We’re looking for…
we can over-run your section on press – the result: marketing
– White papers
collateral for a whole year. See suggested packages below.
Call for over-run pricing! – Best practices
– Case studies
– Reports and surveys
Marketing Packages (or create your own package)
Contract by December 31, save 15%. Pay in full by December 31, save 20%! – Lessons learned
– Trends in technology
Package #1 Package #3
Image Ad, 2 pages $ 9,650 Image Ad, 1 page $ 4,825
Premium placement $ 445 Premium placement $ 445 If you have an article proposal
Advertorial, 1 page $ 4,275 Sponsored Article, 7 pages $ 8,400 for the GUIDE…
Sponsored Article, 5 pages $ 6,000 Quick Tab Spotlight $ 895 Please go to our website for article submission details.
Quick Tab Spotlight $ 895 $14,565 www.disaster-resource.com/proposal
$21,265 Call: 714-558-8940
Package #2 Package #4 Email: firstname.lastname@example.org
Image Ad, 1 page $ 4,825 Image Ad, 1 page $ 4,825
Premium placement $ 445 Premium placement $ 445
Advertorial, 1 page $ 4,275 Sponsored Article, 3 pages $ 3,600
Consider taking an eight-page spread
Sponsored Article, 6 pages $ 7,200 Quick Tab Spotlight $ 895
in the 2004 GUIDE!
Quick Tab Spotlight $ 895 What’s New $ 945
$17,640 Literature Display, 6 shows $ 1,200
Advertising Rates & Data
The Printed GUIDE The Online GUIDE
Display Advertising Banner Advertising
Benefits Home Page Top Banner
• Placement in editorial or Directory sections – your choice • Specifications
• 4-color ad at no additional cost, call for spot color rates 72 dpi, 468 x 60 pixels
• Free listing(s) in the Directory of the printed GUIDE with modest animation.
• Free listing(s) in the Online GUIDE, with logo • Advertising Rates
• Free hot links to your web site and email 2004 Display Advertisers -
• Free Web Links Directory listing $375 per quarter
• Free “button banner” for advertising contracts of $5,000+ Online-only Advertisers -
• Online Reader Response service $650 per quarter
Rates are net. 4-color included. Home Page Side Banner
Ad Sizes Free Directory Listings Rates • Advertising Rate - $250 per quarter
Full Page (bleed ok) 2 Premium $4,825
Two Thirds (2/3) 1 Premium $3,445 "Button" Banner
Half Page (1/2) 1 Premium $2,775 Each internal page has rotating
One Third (1/3) 1 Basic $1,995 "Button" banners. Choose this
One Sixth (1/6)* 1 Simple $1,275 option to link directly to your site. Web button should be 60 x 60
One Twelfth (1/12)* 1 Simple $ 700 pixels. Advertising Rate - $225 per quarter.
*Available in Directory Section only.
Premium Positions & Placement Continuity e-GUIDE
Front inside cover $1,000
Back inside cover $ 775
Adjacent placement: QuickTabs, Table of
Gold Sponsor $100 cpm*
Contents, Publisher’s Page $ 445
Placement in first 36 pages $ 325 Present your text message or
banner ad at the top of the
Wednesday update. Includes an
4-color included in the rates. CMYK only. PMS colors extra.
expanded message on the
landing page and/or direct link to your site.
Display Advertising Discount for Early Signup
If you contract by December 31 you will save 7% off above rates. Specifications for text advertisement: 225 characters and spaces
Pay in full by 12/31/03, save 3%more! (save 10%total!) Silver Sponsor $75 cpm
Present your text message in the second sponsorship position.
Directory Listings for Products & Services Includes an expanded message on the landing page and/or direct
A listing can include company name, address, telephone, fax, link to your site.
email, web address and product description. The listing in the Specifications for text advertisement: 225 characters and spaces
Online GUIDE has company logo and hot links to email and web Product Showcase $50 cpm
site. Advertiser will also get a listing in the printed GUIDE’s Web Spotlight your product or service. Includes an expanded message
Links Directory. Display advertisers receive complimentary on the landing page and/or direct link to your site.
listings. See above. Specifications for text advertisement: 225 characters and spaces
Size* Rate Online Sign-up* Conference and Seminar Spotlight $50 cpm
Value (15 lines) $500 $400 Spotlight your upcoming conference or seminar. Includes an
Premium (9 lines) $350 $280 expanded message on the landing page and/or direct link to your site.
Basic (6 lines) $300 $240
Specifications for text advertisement: 225 characters and spaces.
Simple (4 lines) $250 $200
Additional lines $ 30 $ 24
*Line counts are approximate based on character count.
*Cost per thousand. Rates guaranteed for all contracts signed by March 1, 2004.
Complete your listing online and save 20%. To sign up, go to