簡報

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簡報

  1. 1. New Trends in International Tourism Development Joseph A. McInerney Pacific Asia Travel Association ITF Conference Taipei November 3, 2000
  2. 2. Change is Constant <ul><li>Competition is up </li></ul><ul><li>Yields are down </li></ul><ul><li>Margins are tight </li></ul><ul><li>Competition is fierce and smart </li></ul>
  3. 3. Trends Affecting Travellers <ul><li>Young travellers </li></ul><ul><li>“ Post-materialistic” generation </li></ul><ul><li>Explorers </li></ul><ul><li>Culturally sensitive </li></ul><ul><li>The human touch </li></ul>
  4. 4. Trends Among Travellers <ul><li>Ecologically aware </li></ul><ul><li>Convergence of payment and ID systems </li></ul><ul><li>Seamless travel </li></ul><ul><li>Consistency of product delivery </li></ul>
  5. 5. Trends Among Travellers <ul><li>Working longer </li></ul><ul><li>Shorter vacations </li></ul><ul><li>Shorter holidays </li></ul><ul><li>Loyalty programmes </li></ul><ul><li>Increasingly fickle travellers </li></ul>
  6. 6. Trends Among Travellers <ul><li>Increasing power of the Internet </li></ul><ul><li>Average age increasing </li></ul><ul><li>Medical treatments on holiday (!) </li></ul><ul><li>Health and spa tourism </li></ul>
  7. 7. Trends Among Travellers <ul><li>Increased role of the media </li></ul><ul><li>Country A  B  C  D </li></ul><ul><li>Travel advisories </li></ul>
  8. 8. <ul><li>A lie can travel halfway around the world, while the truth is still putting on its shoes. </li></ul><ul><li>-- Mark Twain </li></ul>
  9. 9. Destinations need: <ul><li>Smart media management </li></ul><ul><li>Experienced public relations team </li></ul><ul><li>Crisis management plan in place </li></ul><ul><li>Confidence and perception are vital commodities </li></ul>
  10. 10. Tourism Trends <ul><li>World-class efficiency with a local touch </li></ul><ul><li>Monitor public response </li></ul><ul><li>Short-term results </li></ul><ul><li>Profits today </li></ul><ul><li>Relentless quest for value </li></ul>
  11. 11. Tourism Trends <ul><li>Mergers and acquisitions </li></ul><ul><li>Price competition </li></ul><ul><li>Higher capacity aircraft </li></ul><ul><li>Airline alliances </li></ul>
  12. 12. Tourism Trends <ul><li>Internet distribution </li></ul><ul><li>Tourism Satellite Accounts </li></ul><ul><li>Liberalise aviation traffic rights </li></ul><ul><li>Visas on arrival </li></ul><ul><li>Tour guide training and regulation </li></ul><ul><li>Niche tourism </li></ul>
  13. 13. <ul><li>There are no short cuts. </li></ul>
  14. 14. <ul><li>Joseph A. McInerney </li></ul><ul><li>Chief Executive Officer </li></ul><ul><li>Pacific Asia Travel Association </li></ul><ul><li>[email_address] </li></ul><ul><li>www.pata.org </li></ul>

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