Expertise . Quality . Results
YOUR AUDIENCE                MARKETING – getting                your message to your                audience. That‟s it!  ...
“REVENUE+” PLAN› Develop a detailed, reliable revenue plan          based on best practices       › Drive stakeholder buy-...
AUDIENCE DEFINITION   › KYC – Know Your Customer    › TAP – Target Account Plan› Audience segmentation and tracking       ...
HIGH-RELEVANCY              CONTENT› Content that speaks to each customer‟s            precise need / pain› Replace generi...
DIGITAL            COMMUNICATION› Full-suite approach to digital marketing          › Full-cycle program  design, developm...
HUMAN-TO-HUMAN           CONTACT› TeleServices for personal outreach› Program respondent follow-through    › Data and List...
SALES QUALIFICATION› Full BANT qualification prior to hand-off      as Qualified Sales Opportunities   › Highly experience...
THE REVENUE ENGINE „BACKBONE‟› Develop a sales and marketing process unique to your                        business   › De...
CONTENT DEVELOPMENT &           DISTRIBUTIONContent audit, strategy and development         program that enables› High-imp...
LOCATIONS     NORTHBOUNDIn business since 1996480 employees, all in the     United States                   AWARDS        ...
SAMPLE CUSTOMER LIST
How to revamp your sales and marketing - your revenue engine - for 2012
How to revamp your sales and marketing - your revenue engine - for 2012
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How to revamp your sales and marketing - your revenue engine - for 2012

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An overview of a comprehensive approach to developing a smooth, reliable revenue engine - comprised of an impactful marketing engine in the front, and a sales pipeline in the back end.

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How to revamp your sales and marketing - your revenue engine - for 2012

  1. 1. Expertise . Quality . Results
  2. 2. YOUR AUDIENCE MARKETING – getting your message to your audience. That‟s it! $$$ SALES – Squeezing dollars out of that interaction.YOUR MESSAGE
  3. 3. “REVENUE+” PLAN› Develop a detailed, reliable revenue plan based on best practices › Drive stakeholder buy-in › Define resource allocation, timelines, success metrics › Develop an execution blueprint
  4. 4. AUDIENCE DEFINITION › KYC – Know Your Customer › TAP – Target Account Plan› Audience segmentation and tracking “breadcrumbs” from TAP › TAC – Target Account Contacts
  5. 5. HIGH-RELEVANCY CONTENT› Content that speaks to each customer‟s precise need / pain› Replace generic message with audience- specific message › Message must speak to business need, business value proposition and ROI
  6. 6. DIGITAL COMMUNICATION› Full-suite approach to digital marketing › Full-cycle program design, development, implementation, fol low-through, and reporting› Primary measure of success is response- rates
  7. 7. HUMAN-TO-HUMAN CONTACT› TeleServices for personal outreach› Program respondent follow-through › Data and List Improvement › Marketing surveys › Event recruitment › Promotions and offers
  8. 8. SALES QUALIFICATION› Full BANT qualification prior to hand-off as Qualified Sales Opportunities › Highly experienced and seasoned enterprise sales executives › Rapid escalation of forecastable sales revenue
  9. 9. THE REVENUE ENGINE „BACKBONE‟› Develop a sales and marketing process unique to your business › Develop critical metrics for the revenue engine › Optimization via detailed and accurate analytics › Maximize your investments in your CRM / Marketing Automation systems
  10. 10. CONTENT DEVELOPMENT & DISTRIBUTIONContent audit, strategy and development program that enables› High-impact, highly-relevant messages › Efficient and effective content distribution mechanisms
  11. 11. LOCATIONS NORTHBOUNDIn business since 1996480 employees, all in the United States AWARDS ABOUT US Best Places to work in the Bay Area - 2009 Best Overall Company o the Year – 2008, 2009, 2011
  12. 12. SAMPLE CUSTOMER LIST

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