Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE FUTURE OF
6TH ANNUAL SURVEY
CLOUD COMPUTING
@North_Bridge @FutureofCloud @Wikibon #futureofcloud
@FUTUREOFCLOUD #FUTUREOFCLOUD
emphasis of
cloud strategy
cloud technology
in use today
cloud means
business
cloud
expectat...
@FUTUREOFCLOUD #FUTUREOFCLOUD
THE COLLABORATORS 2016+
PLATINUM COLLABORATORS
COLLABORATORS
@FUTUREOFCLOUD #FUTUREOFCLOUD
DEMOGRAPHICS
@FUTUREOFCLOUD #FUTUREOFCLOUD
55 countries
@FUTUREOFCLOUD #FUTUREOFCLOUD
2014 2015 2016
859
952
1,351
RECORD-BREAKING SURVEY
20%
of respondents from
cos. >5000 emplo...
@FUTUREOFCLOUD #FUTUREOFCLOUD
HOLLY MALONEY MCCONNELL, PRINCIPAL
Cloud environments will remain
predominantly hybrid in th...
@FUTUREOFCLOUD #FUTUREOFCLOUD
EMPHASIS OF CLOUD STRATEGY
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
STILL <50% OF TECHNOLOGISTS
CLOUD FIRST OR CLOUD ONLY
@FUTUREOFCLOUD #FUTUREOFCLOUD
42%
Clou...
@FUTUREOFCLOUD #FUTUREOFCLOUD
BUSINESS FROM CLOUD-BASED
APPLICATIONS
@FUTUREOFCLOUD #FUTUREOFCLOUD
of companies
derive 50%...
@FUTUREOFCLOUD #FUTUREOFCLOUD
FEWER LAGGARDS… YET SOME PERSIST
@FUTUREOFCLOUD #FUTUREOFCLOUD
don’t use
cloud
10% 20%get no...
@FUTUREOFCLOUD #FUTUREOFCLOUD
REACHING EQUILIBRIUM IN
PUBLIC/PRIVATE/HYBRID?
@FUTUREOFCLOUD #FUTUREOFCLOUD
2015 2016
PUBLI...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD TECHNOLOGY
IN USE TODAY
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
SAAS COMMONPLACE
@FUTUREOFCLOUD #FUTUREOFCLOUD
SaaS is used in nearly
7 in 10 companies
@FUTUREOFCLOUD #FUTUREOFCLOUD
IAAS COMPUTE SLIGHTLY GREATER USE
THAN IAAS STORAGE
@FUTUREOFCLOUD #FUTUREOFCLOUD
IaaS Compu...
@FUTUREOFCLOUD #FUTUREOFCLOUD
IN TWO YEARS ALL TYPES OF CLOUD
TECHNOLOGIES EXPECTED TO RISE
@FUTUREOFCLOUD #FUTUREOFCLOUD
...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CUSTOMER INVESTMENTS IN PUBLIC
CLOUD TECHNOLOGIES
@FUTUREOFCLOUD #FUTUREOFCLOUD
Source: Wiki...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CUSTOMER INVESTMENTS IN PUBLIC
CLOUD TECHNOLOGIES
@FUTUREOFCLOUD #FUTUREOFCLOUD
0
100
200
30...
@FUTUREOFCLOUD #FUTUREOFCLOUD
@STU
STU MINIMAN, SENIOR ANALYST
The Future of Cloud data shows that while adoption of
SaaS,...
@FUTUREOFCLOUD #FUTUREOFCLOUD
WHERE DATA LIVES
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
STORING YOUR DATA: PUBLIC V. PRIVATE
@FUTUREOFCLOUD #FUTUREOFCLOUD
28% 59%of companies are s...
@FUTUREOFCLOUD #FUTUREOFCLOUD
IN TWO YEARS - STORING YOUR DATA:
PUBLIC V. PRIVATE
@FUTUREOFCLOUD #FUTUREOFCLOUD
28% 59%
Co...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD MEANS BUSINESS
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
IT FUNCTIONS MOVE WITH
GUSTO TO THE CLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
Disaster recovery, I...
@FUTUREOFCLOUD #FUTUREOFCLOUD
SOME BUSINESS FUNCTIONS LAG
@FUTUREOFCLOUD #FUTUREOFCLOUD
Accounting, Back Office (HR, Payro...
@FUTUREOFCLOUD #FUTUREOFCLOUD
BUSINESS FUNCTIONS IN THE CLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
Sales/marketing, business anal...
@FUTUREOFCLOUD #FUTUREOFCLOUD
MIKE SCHUTZ, GENERAL MANAGER, CLOUD PLATFORM MARKETING
@schutzmike
The Future of Cloud 2016 ...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD DRIVERS
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
DRIVERS
cost
scalability
agility
scalability
cost
agility
innovation
innovation
scalability
...
@FUTUREOFCLOUD #FUTUREOFCLOUD
MOBILE & OPEN SOURCE VAULT
@FUTUREOFCLOUD #FUTUREOFCLOUD
mobile
open
source
2Xas likely to
b...
@FUTUREOFCLOUD #FUTUREOFCLOUD
@JZEMLIN
JIM ZEMLIN, EXECUTIVE DIRECTOR
"Open source software is the cornerstone for cloud
c...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD INHIBITORS
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
IMPORTANT SHIFTS WITH INHIBITORS
@FUTUREOFCLOUD #FUTUREOFCLOUD
2015 2016security
privacy
loc...
@FUTUREOFCLOUD #FUTUREOFCLOUD
REGULATORY, SECURITY AND DATA ISSUES
LESSEN IN IMPORTANCE
@FUTUREOFCLOUD #FUTUREOFCLOUD
secu...
@FUTUREOFCLOUD #FUTUREOFCLOUD
PRIVACY CONCERNS
@FUTUREOFCLOUD #FUTUREOFCLOUD
In 2011 when we first started the survey,
pri...
@FUTUREOFCLOUD #FUTUREOFCLOUD
SWITCHING COSTS
@FUTUREOFCLOUD #FUTUREOFCLOUD
TOP ISSUES WHEN SWITCHING
CLOUD PROVIDERS:
Ven...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD SECURITY
@FUTUREOFCLOUD #FUTUREOFCLOUD
50%see it as a benefit
of the cloud
50%see it a...
@FUTUREOFCLOUD #FUTUREOFCLOUD
THE CLOUD, WHAT’S NEXT?
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
WHERE CLOUD SECURITY IS BEING USED
@FUTUREOFCLOUD #FUTUREOFCLOUD
42%are using the cloud
to s...
@FUTUREOFCLOUD #FUTUREOFCLOUD
RISE OF INDUSTRY
CLOUDS
@FUTUREOFCLOUD #FUTUREOFCLOUD
50%nearly half of respondents
indicate...
@FUTUREOFCLOUD #FUTUREOFCLOUD
EMERGING AREAS OF CLOUD INVESTMENT
@FUTUREOFCLOUD #FUTUREOFCLOUD
58%analytics 52%containers
...
@FUTUREOFCLOUD #FUTUREOFCLOUD
@ACQUIA
PETER TROOST, SENIOR VICE PRESIDENT ENGINEERING
Cloud’s impact on technology trends ...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD EXPECTATIONS
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
Expect ROI in <3 mos.
CLOUD TIME TO WOW:
SAAS EXPECTATIONS RISI...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
Expect ROI in <3 mos.
CLOUD TIME TO WOW:
PAAS/IAAS EXPECTATIONS...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
Direct Still Dominates but Indirect and
especially VARs up 3X v...
@FUTUREOFCLOUD #FUTUREOFCLOUD
ad hoc relationships
CHOOSING A CLOUD VENDOR
50-50
@FUTUREOFCLOUD #FUTUREOFCLOUD
as part of ...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
user
PAAS/IAAS VENDOR RELATIONSHIPS
STRATEGIC?
61%of companies ...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
user
SAAS VENDOR RELATIONSHIPS
SPECIALIZED?
56%of companies are...
@FUTUREOFCLOUD #FUTUREOFCLOUD
POLARSEVEN_COM
DARRELL KING, CHIEF EXECUTIVE OFFICER
Cloud technologies allow rapid expansio...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
user
SAAS VENDOR RELATIONSHIPS
SPECIALIZED?
More than50%are loo...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
GTM CLOUD MODELS
GTM gets more complex,
less direct/more indire...
@FUTUREOFCLOUD #FUTUREOFCLOUD
@JOEKINSELLA
JOE KINSELLA, FOUNDER & CTO
This year, the Future of Cloud survey found that re...
@FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD
GTM CLOUD MODELS IN THE FUTURE
Sales is either very streamlined...
@FUTUREOFCLOUD #FUTUREOFCLOUD
IMPORTANCE OF CONSTANT PRODUCT
ITERATION SURGES
@FUTUREOFCLOUD #FUTUREOFCLOUD
of all survey ...
@FUTUREOFCLOUD #FUTUREOFCLOUD
JASON COHEN, FOUNDER & CTO
The Future of Cloud Survey highlights the increased
investment in...
@FUTUREOFCLOUD #FUTUREOFCLOUD
FAST FEATURES NOW A COMPANY
IMPERATIVE
@FUTUREOFCLOUD #FUTUREOFCLOUD
of all survey responden...
@FUTUREOFCLOUD #FUTUREOFCLOUD
INVESTMENTS IN CLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
@FUTUREOFCLOUD #FUTUREOFCLOUD
58
INVESTMENTS IN CLOUD
$8.5B
VALUATION
3EXITS
@FUTUREOFCLOUD #FUTUREOFCLOUD
INSIGHTS
@FUTUREOFCLOUD #FUTUREOFCLOUD
insights
@FUTUREOFCLOUD #FUTUREOFCLOUD
MARKETING TECHNOLOGY 2016
THE CLOUD GETS SPECIALIZED
@FUTUREOFCLOUD #FUTUREOFCLOUD
Specializ...
@FUTUREOFCLOUD #FUTUREOFCLOUD
A SHIFT IN THE WAY CLOUD
TECHNOLOGY IS SOLD?
@FUTUREOFCLOUD #FUTUREOFCLOUD
As solutions beco...
@FUTUREOFCLOUD #FUTUREOFCLOUD
As security continues to improve, cloud environments
are extending deeper into verticals and...
@FUTUREOFCLOUD #FUTUREOFCLOUD
INNOVATION AT SPEED
@FUTUREOFCLOUD #FUTUREOFCLOUD
Companies integrating software teams,
IT o...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD USERS MORE DISCERNING
@FUTUREOFCLOUD #FUTUREOFCLOUD
When examining users only,
62% are...
@FUTUREOFCLOUD #FUTUREOFCLOUD
CLOUD USERS GREATER
EXPECTATIONS
@FUTUREOFCLOUD #FUTUREOFCLOUD
Insights
5
SaaS
82% Expect RO...
@FUTUREOFCLOUD #FUTUREOFCLOUD
THANK YOU+
PLATINUM COLLABORATORS
COLLABORATORS
@FUTUREOFCLOUD #FUTUREOFCLOUD
CASE STUDIES
@FUTUREOFCLOUD #FUTUREOFCLOUD
CASE
STUDY FOR
CUSTOMER
APPLICATION CATEGORY
CASE STUDY
govCMS is the whole of
government content
management and website
h...
CASE
STUDY FOR
CUSTOMER
APPLICATION CATEGORY
CASE STUDY
CloudHealth provides Ziff
Davis with a view of their
cloud infrast...
CASE
STUDY FOR
CUSTOMER
APPLICATION CATEGORY
CASE STUDY
Honeywell has become a
household name. Today,
Honeywell’s Business...
CASE
STUDY FOR
CUSTOMER
APPLICATION CATEGORY
CASE STUDY
True Alliance is home to
some of the world’s most
famous “must hav...
@FUTUREOFCLOUD #FUTUREOFCLOUD
FIND OUT MORE
#FUTUREOFCLOUD I @FUTURE OF CLOUD
WWW.NORTHBRIDGE.COM I @NORTH_BRIDGE
http://w...
Upcoming SlideShare
Loading in …5
×

2016 Future of Cloud Computing Study

28,113 views

Published on

North Bridge and Wikibon, announced the results of its sixth annual Future of Cloud Computing Survey, which analyzes trends in cloud computing, adoption, use and challenges on a yearly basis. The study provides the broadest and deepest exploration of cloud in the industry with 53 leading cloud companies participating as collaborators. This year’s survey received 1,351 responses, a record-breaking number, representing a 60/40 balance of user/vendor perspectives spanning senior executives to practitioners across all industry sectors such as Technology, F.I.R.E., Government, Healthcare, Manufacturing, Media, Professional Services and Transportation.

According to Wikibon’s July 2016 report based on market conditions and recent public cloud revenue results of Amazon, Microsoft, Oracle, SAP, and IBM; public cloud spending is expected to accelerate rapidly, growing from $75B in 2015 to $522B by 2026 at a compound annual growth rate of 19%. Within each public cloud segment continued rapid growth rates are also expected during this period: SaaS (19% CAGR), PaaS (33% CAGR), and IaaS (18% CAGR). Wikibon estimates that by 2026, cloud will account for nearly 50% of spending related to enterprise hardware, software, and outsourcing services.

Cloud Strategy
Based on our survey, while slightly less than 50% of all companies either have a cloud first or cloud only strategy; some form of cloud strategy is pervasive among all with 90% of companies surveyed reporting that they use it in some way.

A new finding this year is the fact that a surprisingly high number, 42%, of companies surveyed derive 50% or more of their business through cloud-based applications. In fact, a whopping 79.9% of the companies surveyed were getting some revenue from the cloud. This speaks to the digital transformation occurring across many industries and how many are looking to not only move more quickly with the cloud but profit from it as well.

Read more: http://www.northbridge.com/2016-future-cloud-computing-survey

Published in: Technology

2016 Future of Cloud Computing Study

  1. 1. THE FUTURE OF 6TH ANNUAL SURVEY CLOUD COMPUTING @North_Bridge @FutureofCloud @Wikibon #futureofcloud
  2. 2. @FUTUREOFCLOUD #FUTUREOFCLOUD emphasis of cloud strategy cloud technology in use today cloud means business cloud expectations where data lives demographics drivers AGENDA investments insightsthe cloud what’s next inhibitors
  3. 3. @FUTUREOFCLOUD #FUTUREOFCLOUD THE COLLABORATORS 2016+ PLATINUM COLLABORATORS COLLABORATORS
  4. 4. @FUTUREOFCLOUD #FUTUREOFCLOUD DEMOGRAPHICS @FUTUREOFCLOUD #FUTUREOFCLOUD 55 countries
  5. 5. @FUTUREOFCLOUD #FUTUREOFCLOUD 2014 2015 2016 859 952 1,351 RECORD-BREAKING SURVEY 20% of respondents from cos. >5000 employees @FUTUREOFCLOUD #FUTUREOFCLOUD USERS 60%VENDORS 40% 18% of respondents from cos. <10 employees >60% of respondents from technology industry increase YOY +42%
  6. 6. @FUTUREOFCLOUD #FUTUREOFCLOUD HOLLY MALONEY MCCONNELL, PRINCIPAL Cloud environments will remain predominantly hybrid in the coming years, enhancing the importance of a clearly defined cloud governance and orchestration strategy to optimize for security, self- service and agility, while minimizing costs. @NORTH_BRIDGE
  7. 7. @FUTUREOFCLOUD #FUTUREOFCLOUD EMPHASIS OF CLOUD STRATEGY @FUTUREOFCLOUD #FUTUREOFCLOUD
  8. 8. @FUTUREOFCLOUD #FUTUREOFCLOUD STILL <50% OF TECHNOLOGISTS CLOUD FIRST OR CLOUD ONLY @FUTUREOFCLOUD #FUTUREOFCLOUD 42% Cloud First or Only 49%Cloud Selectively 9%Don’t Use Cloud
  9. 9. @FUTUREOFCLOUD #FUTUREOFCLOUD BUSINESS FROM CLOUD-BASED APPLICATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD of companies derive 50% or more of their business through cloud- based applications 42%
  10. 10. @FUTUREOFCLOUD #FUTUREOFCLOUD FEWER LAGGARDS… YET SOME PERSIST @FUTUREOFCLOUD #FUTUREOFCLOUD don’t use cloud 10% 20%get none of their business from cloud-based applications Similar numbers of companies indicated they:
  11. 11. @FUTUREOFCLOUD #FUTUREOFCLOUD REACHING EQUILIBRIUM IN PUBLIC/PRIVATE/HYBRID? @FUTUREOFCLOUD #FUTUREOFCLOUD 2015 2016 PUBLIC 34% PRIVATE 19% HYBRID 47% PUBLIC 30% PRIVATE 23% HYBRID 47%
  12. 12. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD TECHNOLOGY IN USE TODAY @FUTUREOFCLOUD #FUTUREOFCLOUD
  13. 13. @FUTUREOFCLOUD #FUTUREOFCLOUD SAAS COMMONPLACE @FUTUREOFCLOUD #FUTUREOFCLOUD SaaS is used in nearly 7 in 10 companies
  14. 14. @FUTUREOFCLOUD #FUTUREOFCLOUD IAAS COMPUTE SLIGHTLY GREATER USE THAN IAAS STORAGE @FUTUREOFCLOUD #FUTUREOFCLOUD IaaS Compute 58% 53%IaaS Storage
  15. 15. @FUTUREOFCLOUD #FUTUREOFCLOUD IN TWO YEARS ALL TYPES OF CLOUD TECHNOLOGIES EXPECTED TO RISE @FUTUREOFCLOUD #FUTUREOFCLOUD IaaS, PaaS, DBaaS, SDN except for SaaS which is expected to stay constant
  16. 16. @FUTUREOFCLOUD #FUTUREOFCLOUD CUSTOMER INVESTMENTS IN PUBLIC CLOUD TECHNOLOGIES @FUTUREOFCLOUD #FUTUREOFCLOUD Source: Wikibon July 2016 Public Cloud Forecast Report PaaS, 3% IaaS, 31%SaaS, 66% 2015 Worldwide Public Cloud Revenue Segmentation
  17. 17. @FUTUREOFCLOUD #FUTUREOFCLOUD CUSTOMER INVESTMENTS IN PUBLIC CLOUD TECHNOLOGIES @FUTUREOFCLOUD #FUTUREOFCLOUD 0 100 200 300 400 500 600 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 Total 2015-2026 Public Cloud CAGR = 19% SaaS Public Cloud IaaS Public Cloud PaaS Public Cloud SaaS = 19% CAGR IaaS = 18% CAGR PaaS = 33% CAGR Source: Wikibon July 2016 Public Cloud Forecast Report (In $ Billions)
  18. 18. @FUTUREOFCLOUD #FUTUREOFCLOUD @STU STU MINIMAN, SENIOR ANALYST The Future of Cloud data shows that while adoption of SaaS, public and private cloud have rapid growth, most companies are working tactically rather than strategically. Innovation and agility require commitment from the business to embrace transformation by changing processes along with tools. We are still in the early innings of cloud delivering transformation; it’s exciting times for those working with technology.
  19. 19. @FUTUREOFCLOUD #FUTUREOFCLOUD WHERE DATA LIVES @FUTUREOFCLOUD #FUTUREOFCLOUD
  20. 20. @FUTUREOFCLOUD #FUTUREOFCLOUD STORING YOUR DATA: PUBLIC V. PRIVATE @FUTUREOFCLOUD #FUTUREOFCLOUD 28% 59%of companies are storing over half of their data in a PUBLIC CLOUD of companies are storing over half of their data in a PRIVATE CLOUD
  21. 21. @FUTUREOFCLOUD #FUTUREOFCLOUD IN TWO YEARS - STORING YOUR DATA: PUBLIC V. PRIVATE @FUTUREOFCLOUD #FUTUREOFCLOUD 28% 59% Companies storing over half of their data in a public cloud expected to Companies storing over half of their data in a private cloud expected to of companies are storing over half of their data in a PUBLIC CLOUD of companies are storing over half of their data in a PRIVATE CLOUD 18% 16%
  22. 22. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD MEANS BUSINESS @FUTUREOFCLOUD #FUTUREOFCLOUD
  23. 23. @FUTUREOFCLOUD #FUTUREOFCLOUD IT FUNCTIONS MOVE WITH GUSTO TO THE CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD Disaster recovery, IT services (helpdesk, virtual desktop), web content management, communications all over disaster recovery comms app devweb content mgmt 70%either in the cloud or moving there
  24. 24. @FUTUREOFCLOUD #FUTUREOFCLOUD SOME BUSINESS FUNCTIONS LAG @FUTUREOFCLOUD #FUTUREOFCLOUD Accounting, Back Office (HR, Payroll) and especially manufacturing still not moving to the cloud >30%
  25. 25. @FUTUREOFCLOUD #FUTUREOFCLOUD BUSINESS FUNCTIONS IN THE CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD Sales/marketing, business analytics, customer service all either in the cloud or moving there 75%
  26. 26. @FUTUREOFCLOUD #FUTUREOFCLOUD MIKE SCHUTZ, GENERAL MANAGER, CLOUD PLATFORM MARKETING @schutzmike The Future of Cloud 2016 Survey underscores the cloud’s critical role in driving digital transformation across industries. Cloud adoption – including hybrid cloud – continues to accelerate along with growth in cloud-based applications and services. We can expect to see business and technical decision makers look to cloud providers who are global, trusted and hybrid and offer open development tools and intelligent services to drive business transformation.
  27. 27. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD DRIVERS @FUTUREOFCLOUD #FUTUREOFCLOUD
  28. 28. @FUTUREOFCLOUD #FUTUREOFCLOUD DRIVERS cost scalability agility scalability cost agility innovation innovation scalability cost agility innovation
  29. 29. @FUTUREOFCLOUD #FUTUREOFCLOUD MOBILE & OPEN SOURCE VAULT @FUTUREOFCLOUD #FUTUREOFCLOUD mobile open source 2Xas likely to be cited as a driver for cloud computing 2016 v. 2015
  30. 30. @FUTUREOFCLOUD #FUTUREOFCLOUD @JZEMLIN JIM ZEMLIN, EXECUTIVE DIRECTOR "Open source software is the cornerstone for cloud computing. Open, collaborative development has nurtured a vibrant ecosystem that is fueling new services that in turn spur commercial adoption. From container technologies to high-velocity projects such as Kubernetes and Cloud Foundry, open source and open development are further accelerating the move to the cloud for businesses for all sizes across all industries."
  31. 31. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD INHIBITORS @FUTUREOFCLOUD #FUTUREOFCLOUD
  32. 32. @FUTUREOFCLOUD #FUTUREOFCLOUD IMPORTANT SHIFTS WITH INHIBITORS @FUTUREOFCLOUD #FUTUREOFCLOUD 2015 2016security privacy lock-in complexity regulatory security privacy lock-in complexity regulatory
  33. 33. @FUTUREOFCLOUD #FUTUREOFCLOUD REGULATORY, SECURITY AND DATA ISSUES LESSEN IN IMPORTANCE @FUTUREOFCLOUD #FUTUREOFCLOUD securitydata issues regulatory 33% 16% 15%
  34. 34. @FUTUREOFCLOUD #FUTUREOFCLOUD PRIVACY CONCERNS @FUTUREOFCLOUD #FUTUREOFCLOUD In 2011 when we first started the survey, privacy wasn’t even a top 5 inhibitor. Since then it’s grown to be a top 3 concern. privacy
  35. 35. @FUTUREOFCLOUD #FUTUREOFCLOUD SWITCHING COSTS @FUTUREOFCLOUD #FUTUREOFCLOUD TOP ISSUES WHEN SWITCHING CLOUD PROVIDERS: Vendor lock-in or data portability 1 in 4 cite them
  36. 36. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD SECURITY @FUTUREOFCLOUD #FUTUREOFCLOUD 50%see it as a benefit of the cloud 50%see it as a barrier to cloud adoption
  37. 37. @FUTUREOFCLOUD #FUTUREOFCLOUD THE CLOUD, WHAT’S NEXT? @FUTUREOFCLOUD #FUTUREOFCLOUD
  38. 38. @FUTUREOFCLOUD #FUTUREOFCLOUD WHERE CLOUD SECURITY IS BEING USED @FUTUREOFCLOUD #FUTUREOFCLOUD 42%are using the cloud to secure data 37%are using the cloud to secure applications 42%are not using the cloud to secure anything
  39. 39. @FUTUREOFCLOUD #FUTUREOFCLOUD RISE OF INDUSTRY CLOUDS @FUTUREOFCLOUD #FUTUREOFCLOUD 50%nearly half of respondents indicated they are or will use (within the next 24 mos.) an industry cloud offering
  40. 40. @FUTUREOFCLOUD #FUTUREOFCLOUD EMERGING AREAS OF CLOUD INVESTMENT @FUTUREOFCLOUD #FUTUREOFCLOUD 58%analytics 52%containers 32%16%virtual reality AI / cognitive computing
  41. 41. @FUTUREOFCLOUD #FUTUREOFCLOUD @ACQUIA PETER TROOST, SENIOR VICE PRESIDENT ENGINEERING Cloud’s impact on technology trends in the past few years alone has been explosive and transformational. The growing adoption of cloud solutions is a testament to the fact that organizations across all industries recognize the power and possibility of the cloud. In a short amount of time, cloud has become the strategic advantage for building, deploying, and managing digital experiences more rapidly and reliably throughout every stage of development.
  42. 42. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD EXPECTATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD
  43. 43. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD Expect ROI in <3 mos. CLOUD TIME TO WOW: SAAS EXPECTATIONS RISINGuser 2016 82% 2015 78%
  44. 44. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD Expect ROI in <3 mos. CLOUD TIME TO WOW: PAAS/IAAS EXPECTATIONS RISINGuser 2016 64% 2015 58%
  45. 45. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD Direct Still Dominates but Indirect and especially VARs up 3X versus last year user CLOUD SALES CHANNELS
  46. 46. @FUTUREOFCLOUD #FUTUREOFCLOUD ad hoc relationships CHOOSING A CLOUD VENDOR 50-50 @FUTUREOFCLOUD #FUTUREOFCLOUD as part of a strategic plan. STILL ABOUT VS. user Unchanged between 2015 & 2016
  47. 47. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD user PAAS/IAAS VENDOR RELATIONSHIPS STRATEGIC? 61%of companies are using just one PaaS/IaaS vendor
  48. 48. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD user SAAS VENDOR RELATIONSHIPS SPECIALIZED? 56%of companies are using multiple SaaS vendors
  49. 49. @FUTUREOFCLOUD #FUTUREOFCLOUD POLARSEVEN_COM DARRELL KING, CHIEF EXECUTIVE OFFICER Cloud technologies allow rapid expansion like never before, so even small startups can have access to enterprise technology at affordable costs giving limitless potential to new ideas born in the cloud. We expect to see more and more new breeds of technology rise up and challenge market leaders at rapid rates which is very exciting.
  50. 50. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD user SAAS VENDOR RELATIONSHIPS SPECIALIZED? More than50%are looking for the vendor to have specific capabilities and ability to integrate with other services
  51. 51. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD GTM CLOUD MODELS GTM gets more complex, less direct/more indirect sales vendor 2015 2016 Online 21% 16% Reseller (no value add) 6% 7% VAR 16% 19% Direct to User 42% 38% Consultant 15% 20%
  52. 52. @FUTUREOFCLOUD #FUTUREOFCLOUD @JOEKINSELLA JOE KINSELLA, FOUNDER & CTO This year, the Future of Cloud survey found that relying on a single vendor is no longer status quo. Multi-cloud and hybrid environments deliver many benefits, but managing the complexity without straining resources is IT’s next hurdle. Success hinges on balancing cost, performance, and security – companies with the right approach show just how much of a game changer cloud can be, when done right.
  53. 53. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD GTM CLOUD MODELS IN THE FUTURE Sales is either very streamlined e.g. online or increasingly through a channel e.g. VAR, reseller vendor 2016 2018 Online 16% 26% Reseller (no value add) 7% 9% VAR 19% 23% Direct to User 38% 31% Consultant 20% 11%
  54. 54. @FUTUREOFCLOUD #FUTUREOFCLOUD IMPORTANCE OF CONSTANT PRODUCT ITERATION SURGES @FUTUREOFCLOUD #FUTUREOFCLOUD of all survey respondents have begun DevOps in small teams up 37.8% versus last year51%
  55. 55. @FUTUREOFCLOUD #FUTUREOFCLOUD JASON COHEN, FOUNDER & CTO The Future of Cloud Survey highlights the increased investment in DEVOPS which provides the agility, reliability and cost efficiency needed for continuous product innovation. The key for innovation at speed will be how DEVOPS teams are integrated into the broader product organization. Product development is not a linear process. It’s imperative that DEVOPS have a seat at the table throughout the entire development process to ensure success.@ASMARTBEAR
  56. 56. @FUTUREOFCLOUD #FUTUREOFCLOUD FAST FEATURES NOW A COMPANY IMPERATIVE @FUTUREOFCLOUD #FUTUREOFCLOUD of all survey respondents have begun DevOps in large teams or company-wide up 2X versus last year30%
  57. 57. @FUTUREOFCLOUD #FUTUREOFCLOUD INVESTMENTS IN CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD
  58. 58. @FUTUREOFCLOUD #FUTUREOFCLOUD 58 INVESTMENTS IN CLOUD $8.5B VALUATION 3EXITS
  59. 59. @FUTUREOFCLOUD #FUTUREOFCLOUD INSIGHTS @FUTUREOFCLOUD #FUTUREOFCLOUD insights
  60. 60. @FUTUREOFCLOUD #FUTUREOFCLOUD MARKETING TECHNOLOGY 2016 THE CLOUD GETS SPECIALIZED @FUTUREOFCLOUD #FUTUREOFCLOUD Specialized cloud segments will grow in size and importance: Insights 1 CLOUD ANALYTICS CLOUD SECURITY INDUSTRY CLOUD MARKETING TECHNOLOGY
  61. 61. @FUTUREOFCLOUD #FUTUREOFCLOUD A SHIFT IN THE WAY CLOUD TECHNOLOGY IS SOLD? @FUTUREOFCLOUD #FUTUREOFCLOUD As solutions become more complex, more room for resellers Insights 2
  62. 62. @FUTUREOFCLOUD #FUTUREOFCLOUD As security continues to improve, cloud environments are extending deeper into verticals and applications, allowing categories like content management and communications to take advantage of both public and private cloud for the digital transformation of industries. The channel will play an important role in bringing these specialized and industry cloud services to market. HOLLY MALONEY MCCONNELL, PRINCIPAL @NORTH_BRIDGE
  63. 63. @FUTUREOFCLOUD #FUTUREOFCLOUD INNOVATION AT SPEED @FUTUREOFCLOUD #FUTUREOFCLOUD Companies integrating software teams, IT operations and business stakeholders DEVOPS Providing agility, reliability and cost efficiency – key competitive differentiators Insights 3
  64. 64. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD USERS MORE DISCERNING @FUTUREOFCLOUD #FUTUREOFCLOUD When examining users only, 62% are using the cloud selectively (versus 49% when factoring in all survey respondents) Insights 4
  65. 65. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD USERS GREATER EXPECTATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD Insights 5 SaaS 82% Expect ROI in <3 mos. (Up 5% YOY) PaaS/IaaS 64% Expect ROI in <3 mos. (Up 10% YOY)
  66. 66. @FUTUREOFCLOUD #FUTUREOFCLOUD THANK YOU+ PLATINUM COLLABORATORS COLLABORATORS
  67. 67. @FUTUREOFCLOUD #FUTUREOFCLOUD CASE STUDIES @FUTUREOFCLOUD #FUTUREOFCLOUD
  68. 68. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY govCMS is the whole of government content management and website hosting service for Australian government agencies. Together with the Department of Finance, Acquia helps Australian government agencies meet the new digital government standards by utilizing a secure, reliable, and flexible open cloud platform. @AUSGOVCMS Prior to 2015, all of Australia’s government agencies were using different web content management solutions for their respective digital properties. The govCMS project originated from the demand to provide one central and standardized platform to help create efficiencies in government and improve the digital delivery of citizen experiences. Digital Experience Delivery The govCMS platform is now rolling out across the Australian public service at the federal, state, and local levels. The entire project is a landmark for transformation in government – now more than 50 of Australia’s government agencies are using govCMS to deliver engaging citizen experiences in the cloud. 24.2Million Citizens
  69. 69. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY CloudHealth provides Ziff Davis with a view of their cloud infrastructure – even integrating data from sources like New Relic and Datadog – and helps them automate and optimize their hybrid cloud. Ziff Davis now drives accountability for cloud spend, proactively terminates unused instances, enables Business Perspectives for precision reporting, and saves $1,000 per month on Reserved Instance modifications alone. @CLOUDHEALTHTECH Ziff Davis needed a centralized view of activity across a sprawling cloud infrastructure that includes all of its many subsidiaries and lines of business. Moreover, they needed a cloud service management solution that would accommodate their hybrid environment. Hybrid cloud management Consolidating visibility, CloudHealth helps Ziff Davis effectively manage multiple accounts through policy-setting and governance. Ziff Davis now uses CloudHealth to optimize performance and usage, and to automate RI analysis – formerly a manual process which used to take a full day each week. ONEday saved per week
  70. 70. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY Honeywell has become a household name. Today, Honeywell’s Business Technologies (HBT) division continues to break new ground, transforming the products for which it is so well known into connected software and services. With Azure, Honeywell is innovating on the Internet of Things (IoT) technology, and using the outputs of that connectivity to add new value for customers. @HONEYWELL_HOME Honeywell’s foray into connected products unlocked a new opportunity to connect with customers. They needed a way to learn how their customers are using their products and what interests them.Discrete Manufacturing The data Honeywell collects in Azure creates a flywheel that enables greater innovation. They release a connected product to market, collect information from that product, and learn about how consumers use it to continually improve and iterate. 11k engineers globally can now work on customer value- added applications instead of infrastructure
  71. 71. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY True Alliance is home to some of the world’s most famous “must have” brands including: Ben Sherman, Coach, Lacoste, Leejeans, Nautica, Reebok, Riders, Rockport, Speedo, Teva, The North Face, UGG Australia, Kipling, Sanuk and Wrangler. True Alliance is focused on investing in the long term success of all of their brands – many of which are market leaders in their field. @POLARSEVEN_COM True Alliance initial platforms were hosted internally and True Alliance were seeing limitations with the ability to scale and manage environments. Continuing to manage hardware in house was becoming expensive and impractical so they began to look for a cloud solution. Infrastructure Build & Application Migration Increased uptime across the platforms has helped to increase sales and improve the customer experience. Using RDS the administration overhead has been reduced and there have been savings in upfront costs from having to build new environments for hardware and software as the business grows. Faster, cheaper and scalable environment
  72. 72. @FUTUREOFCLOUD #FUTUREOFCLOUD FIND OUT MORE #FUTUREOFCLOUD I @FUTURE OF CLOUD WWW.NORTHBRIDGE.COM I @NORTH_BRIDGE http://wikibon.com/ I @WIKIBON FUTURE OF CLOUD @NORTH_BRIDGE HOLLY MALONEY MCCONNELL @STU STU MINIMAN

×