2016 Future of Cloud Computing Study

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North Bridge and Wikibon, announced the results of its sixth annual Future of Cloud Computing Survey, which analyzes trends in cloud computing, adoption, use and challenges on a yearly basis. The study provides the broadest and deepest exploration of cloud in the industry with 53 leading cloud companies participating as collaborators. This year’s survey received 1,351 responses, a record-breaking number, representing a 60/40 balance of user/vendor perspectives spanning senior executives to practitioners across all industry sectors such as Technology, F.I.R.E., Government, Healthcare, Manufacturing, Media, Professional Services and Transportation.

According to Wikibon’s July 2016 report based on market conditions and recent public cloud revenue results of Amazon, Microsoft, Oracle, SAP, and IBM; public cloud spending is expected to accelerate rapidly, growing from $75B in 2015 to $522B by 2026 at a compound annual growth rate of 19%. Within each public cloud segment continued rapid growth rates are also expected during this period: SaaS (19% CAGR), PaaS (33% CAGR), and IaaS (18% CAGR). Wikibon estimates that by 2026, cloud will account for nearly 50% of spending related to enterprise hardware, software, and outsourcing services.

Cloud Strategy
Based on our survey, while slightly less than 50% of all companies either have a cloud first or cloud only strategy; some form of cloud strategy is pervasive among all with 90% of companies surveyed reporting that they use it in some way.

A new finding this year is the fact that a surprisingly high number, 42%, of companies surveyed derive 50% or more of their business through cloud-based applications. In fact, a whopping 79.9% of the companies surveyed were getting some revenue from the cloud. This speaks to the digital transformation occurring across many industries and how many are looking to not only move more quickly with the cloud but profit from it as well.

Read more: http://www.northbridge.com/2016-future-cloud-computing-survey

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  • Question 2
  • Question 3
  • Question 2&3
  • Question 6
  • Question 4
  • Question 4
  • Question 5
  • Wikibon
  • Question 7
  • Question 8
  • Question 9
  • Question 10
  • Question 10
  • Question 11
  • Question 11
  • Question 12
  • Question 12
  • Question 12
  • Question 13
  • Question 14
  • Question 15
  • Question 16
  • Question 17
  • Question 19
  • Question 19
  • Question 21
  • Question 22
  • Question 23
  • Question 23
  • Question 24
  • Question 25
  • Question 26
  • Question 27
  • Question 27
  • Exits: Demandware, Confer, Coolan, Dyn
  • 2016 Future of Cloud Computing Study

    1. 1. THE FUTURE OF 6TH ANNUAL SURVEY CLOUD COMPUTING @North_Bridge @FutureofCloud @Wikibon #futureofcloud
    2. 2. @FUTUREOFCLOUD #FUTUREOFCLOUD emphasis of cloud strategy cloud technology in use today cloud means business cloud expectations where data lives demographics drivers AGENDA investments insightsthe cloud what’s next inhibitors
    3. 3. @FUTUREOFCLOUD #FUTUREOFCLOUD THE COLLABORATORS 2016+ PLATINUM COLLABORATORS COLLABORATORS
    4. 4. @FUTUREOFCLOUD #FUTUREOFCLOUD DEMOGRAPHICS @FUTUREOFCLOUD #FUTUREOFCLOUD 55 countries
    5. 5. @FUTUREOFCLOUD #FUTUREOFCLOUD 2014 2015 2016 859 952 1,351 RECORD-BREAKING SURVEY 20% of respondents from cos. >5000 employees @FUTUREOFCLOUD #FUTUREOFCLOUD USERS 60%VENDORS 40% 18% of respondents from cos. <10 employees >60% of respondents from technology industry increase YOY +42%
    6. 6. @FUTUREOFCLOUD #FUTUREOFCLOUD HOLLY MALONEY MCCONNELL, PRINCIPAL Cloud environments will remain predominantly hybrid in the coming years, enhancing the importance of a clearly defined cloud governance and orchestration strategy to optimize for security, self- service and agility, while minimizing costs. @NORTH_BRIDGE
    7. 7. @FUTUREOFCLOUD #FUTUREOFCLOUD EMPHASIS OF CLOUD STRATEGY @FUTUREOFCLOUD #FUTUREOFCLOUD
    8. 8. @FUTUREOFCLOUD #FUTUREOFCLOUD STILL <50% OF TECHNOLOGISTS CLOUD FIRST OR CLOUD ONLY @FUTUREOFCLOUD #FUTUREOFCLOUD 42% Cloud First or Only 49%Cloud Selectively 9%Don’t Use Cloud
    9. 9. @FUTUREOFCLOUD #FUTUREOFCLOUD BUSINESS FROM CLOUD-BASED APPLICATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD of companies derive 50% or more of their business through cloud- based applications 42%
    10. 10. @FUTUREOFCLOUD #FUTUREOFCLOUD FEWER LAGGARDS… YET SOME PERSIST @FUTUREOFCLOUD #FUTUREOFCLOUD don’t use cloud 10% 20%get none of their business from cloud-based applications Similar numbers of companies indicated they:
    11. 11. @FUTUREOFCLOUD #FUTUREOFCLOUD REACHING EQUILIBRIUM IN PUBLIC/PRIVATE/HYBRID? @FUTUREOFCLOUD #FUTUREOFCLOUD 2015 2016 PUBLIC 34% PRIVATE 19% HYBRID 47% PUBLIC 30% PRIVATE 23% HYBRID 47%
    12. 12. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD TECHNOLOGY IN USE TODAY @FUTUREOFCLOUD #FUTUREOFCLOUD
    13. 13. @FUTUREOFCLOUD #FUTUREOFCLOUD SAAS COMMONPLACE @FUTUREOFCLOUD #FUTUREOFCLOUD SaaS is used in nearly 7 in 10 companies
    14. 14. @FUTUREOFCLOUD #FUTUREOFCLOUD IAAS COMPUTE SLIGHTLY GREATER USE THAN IAAS STORAGE @FUTUREOFCLOUD #FUTUREOFCLOUD IaaS Compute 58% 53%IaaS Storage
    15. 15. @FUTUREOFCLOUD #FUTUREOFCLOUD IN TWO YEARS ALL TYPES OF CLOUD TECHNOLOGIES EXPECTED TO RISE @FUTUREOFCLOUD #FUTUREOFCLOUD IaaS, PaaS, DBaaS, SDN except for SaaS which is expected to stay constant
    16. 16. @FUTUREOFCLOUD #FUTUREOFCLOUD CUSTOMER INVESTMENTS IN PUBLIC CLOUD TECHNOLOGIES @FUTUREOFCLOUD #FUTUREOFCLOUD Source: Wikibon July 2016 Public Cloud Forecast Report PaaS, 3% IaaS, 31%SaaS, 66% 2015 Worldwide Public Cloud Revenue Segmentation
    17. 17. @FUTUREOFCLOUD #FUTUREOFCLOUD CUSTOMER INVESTMENTS IN PUBLIC CLOUD TECHNOLOGIES @FUTUREOFCLOUD #FUTUREOFCLOUD 0 100 200 300 400 500 600 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 Total 2015-2026 Public Cloud CAGR = 19% SaaS Public Cloud IaaS Public Cloud PaaS Public Cloud SaaS = 19% CAGR IaaS = 18% CAGR PaaS = 33% CAGR Source: Wikibon July 2016 Public Cloud Forecast Report (In $ Billions)
    18. 18. @FUTUREOFCLOUD #FUTUREOFCLOUD @STU STU MINIMAN, SENIOR ANALYST The Future of Cloud data shows that while adoption of SaaS, public and private cloud have rapid growth, most companies are working tactically rather than strategically. Innovation and agility require commitment from the business to embrace transformation by changing processes along with tools. We are still in the early innings of cloud delivering transformation; it’s exciting times for those working with technology.
    19. 19. @FUTUREOFCLOUD #FUTUREOFCLOUD WHERE DATA LIVES @FUTUREOFCLOUD #FUTUREOFCLOUD
    20. 20. @FUTUREOFCLOUD #FUTUREOFCLOUD STORING YOUR DATA: PUBLIC V. PRIVATE @FUTUREOFCLOUD #FUTUREOFCLOUD 28% 59%of companies are storing over half of their data in a PUBLIC CLOUD of companies are storing over half of their data in a PRIVATE CLOUD
    21. 21. @FUTUREOFCLOUD #FUTUREOFCLOUD IN TWO YEARS - STORING YOUR DATA: PUBLIC V. PRIVATE @FUTUREOFCLOUD #FUTUREOFCLOUD 28% 59% Companies storing over half of their data in a public cloud expected to Companies storing over half of their data in a private cloud expected to of companies are storing over half of their data in a PUBLIC CLOUD of companies are storing over half of their data in a PRIVATE CLOUD 18% 16%
    22. 22. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD MEANS BUSINESS @FUTUREOFCLOUD #FUTUREOFCLOUD
    23. 23. @FUTUREOFCLOUD #FUTUREOFCLOUD IT FUNCTIONS MOVE WITH GUSTO TO THE CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD Disaster recovery, IT services (helpdesk, virtual desktop), web content management, communications all over disaster recovery comms app devweb content mgmt 70%either in the cloud or moving there
    24. 24. @FUTUREOFCLOUD #FUTUREOFCLOUD SOME BUSINESS FUNCTIONS LAG @FUTUREOFCLOUD #FUTUREOFCLOUD Accounting, Back Office (HR, Payroll) and especially manufacturing still not moving to the cloud >30%
    25. 25. @FUTUREOFCLOUD #FUTUREOFCLOUD BUSINESS FUNCTIONS IN THE CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD Sales/marketing, business analytics, customer service all either in the cloud or moving there 75%
    26. 26. @FUTUREOFCLOUD #FUTUREOFCLOUD MIKE SCHUTZ, GENERAL MANAGER, CLOUD PLATFORM MARKETING @schutzmike The Future of Cloud 2016 Survey underscores the cloud’s critical role in driving digital transformation across industries. Cloud adoption – including hybrid cloud – continues to accelerate along with growth in cloud-based applications and services. We can expect to see business and technical decision makers look to cloud providers who are global, trusted and hybrid and offer open development tools and intelligent services to drive business transformation.
    27. 27. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD DRIVERS @FUTUREOFCLOUD #FUTUREOFCLOUD
    28. 28. @FUTUREOFCLOUD #FUTUREOFCLOUD DRIVERS cost scalability agility scalability cost agility innovation innovation scalability cost agility innovation
    29. 29. @FUTUREOFCLOUD #FUTUREOFCLOUD MOBILE & OPEN SOURCE VAULT @FUTUREOFCLOUD #FUTUREOFCLOUD mobile open source 2Xas likely to be cited as a driver for cloud computing 2016 v. 2015
    30. 30. @FUTUREOFCLOUD #FUTUREOFCLOUD @JZEMLIN JIM ZEMLIN, EXECUTIVE DIRECTOR "Open source software is the cornerstone for cloud computing. Open, collaborative development has nurtured a vibrant ecosystem that is fueling new services that in turn spur commercial adoption. From container technologies to high-velocity projects such as Kubernetes and Cloud Foundry, open source and open development are further accelerating the move to the cloud for businesses for all sizes across all industries."
    31. 31. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD INHIBITORS @FUTUREOFCLOUD #FUTUREOFCLOUD
    32. 32. @FUTUREOFCLOUD #FUTUREOFCLOUD IMPORTANT SHIFTS WITH INHIBITORS @FUTUREOFCLOUD #FUTUREOFCLOUD 2015 2016security privacy lock-in complexity regulatory security privacy lock-in complexity regulatory
    33. 33. @FUTUREOFCLOUD #FUTUREOFCLOUD REGULATORY, SECURITY AND DATA ISSUES LESSEN IN IMPORTANCE @FUTUREOFCLOUD #FUTUREOFCLOUD securitydata issues regulatory 33% 16% 15%
    34. 34. @FUTUREOFCLOUD #FUTUREOFCLOUD PRIVACY CONCERNS @FUTUREOFCLOUD #FUTUREOFCLOUD In 2011 when we first started the survey, privacy wasn’t even a top 5 inhibitor. Since then it’s grown to be a top 3 concern. privacy
    35. 35. @FUTUREOFCLOUD #FUTUREOFCLOUD SWITCHING COSTS @FUTUREOFCLOUD #FUTUREOFCLOUD TOP ISSUES WHEN SWITCHING CLOUD PROVIDERS: Vendor lock-in or data portability 1 in 4 cite them
    36. 36. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD SECURITY @FUTUREOFCLOUD #FUTUREOFCLOUD 50%see it as a benefit of the cloud 50%see it as a barrier to cloud adoption
    37. 37. @FUTUREOFCLOUD #FUTUREOFCLOUD THE CLOUD, WHAT’S NEXT? @FUTUREOFCLOUD #FUTUREOFCLOUD
    38. 38. @FUTUREOFCLOUD #FUTUREOFCLOUD WHERE CLOUD SECURITY IS BEING USED @FUTUREOFCLOUD #FUTUREOFCLOUD 42%are using the cloud to secure data 37%are using the cloud to secure applications 42%are not using the cloud to secure anything
    39. 39. @FUTUREOFCLOUD #FUTUREOFCLOUD RISE OF INDUSTRY CLOUDS @FUTUREOFCLOUD #FUTUREOFCLOUD 50%nearly half of respondents indicated they are or will use (within the next 24 mos.) an industry cloud offering
    40. 40. @FUTUREOFCLOUD #FUTUREOFCLOUD EMERGING AREAS OF CLOUD INVESTMENT @FUTUREOFCLOUD #FUTUREOFCLOUD 58%analytics 52%containers 32%16%virtual reality AI / cognitive computing
    41. 41. @FUTUREOFCLOUD #FUTUREOFCLOUD @ACQUIA PETER TROOST, SENIOR VICE PRESIDENT ENGINEERING Cloud’s impact on technology trends in the past few years alone has been explosive and transformational. The growing adoption of cloud solutions is a testament to the fact that organizations across all industries recognize the power and possibility of the cloud. In a short amount of time, cloud has become the strategic advantage for building, deploying, and managing digital experiences more rapidly and reliably throughout every stage of development.
    42. 42. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD EXPECTATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD
    43. 43. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD Expect ROI in <3 mos. CLOUD TIME TO WOW: SAAS EXPECTATIONS RISINGuser 2016 82% 2015 78%
    44. 44. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD Expect ROI in <3 mos. CLOUD TIME TO WOW: PAAS/IAAS EXPECTATIONS RISINGuser 2016 64% 2015 58%
    45. 45. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD Direct Still Dominates but Indirect and especially VARs up 3X versus last year user CLOUD SALES CHANNELS
    46. 46. @FUTUREOFCLOUD #FUTUREOFCLOUD ad hoc relationships CHOOSING A CLOUD VENDOR 50-50 @FUTUREOFCLOUD #FUTUREOFCLOUD as part of a strategic plan. STILL ABOUT VS. user Unchanged between 2015 & 2016
    47. 47. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD user PAAS/IAAS VENDOR RELATIONSHIPS STRATEGIC? 61%of companies are using just one PaaS/IaaS vendor
    48. 48. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD user SAAS VENDOR RELATIONSHIPS SPECIALIZED? 56%of companies are using multiple SaaS vendors
    49. 49. @FUTUREOFCLOUD #FUTUREOFCLOUD POLARSEVEN_COM DARRELL KING, CHIEF EXECUTIVE OFFICER Cloud technologies allow rapid expansion like never before, so even small startups can have access to enterprise technology at affordable costs giving limitless potential to new ideas born in the cloud. We expect to see more and more new breeds of technology rise up and challenge market leaders at rapid rates which is very exciting.
    50. 50. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD user SAAS VENDOR RELATIONSHIPS SPECIALIZED? More than50%are looking for the vendor to have specific capabilities and ability to integrate with other services
    51. 51. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD GTM CLOUD MODELS GTM gets more complex, less direct/more indirect sales vendor 2015 2016 Online 21% 16% Reseller (no value add) 6% 7% VAR 16% 19% Direct to User 42% 38% Consultant 15% 20%
    52. 52. @FUTUREOFCLOUD #FUTUREOFCLOUD @JOEKINSELLA JOE KINSELLA, FOUNDER & CTO This year, the Future of Cloud survey found that relying on a single vendor is no longer status quo. Multi-cloud and hybrid environments deliver many benefits, but managing the complexity without straining resources is IT’s next hurdle. Success hinges on balancing cost, performance, and security – companies with the right approach show just how much of a game changer cloud can be, when done right.
    53. 53. @FUTUREOFCLOUD #FUTUREOFCLOUD@FUTUREOFCLOUD #FUTUREOFCLOUD GTM CLOUD MODELS IN THE FUTURE Sales is either very streamlined e.g. online or increasingly through a channel e.g. VAR, reseller vendor 2016 2018 Online 16% 26% Reseller (no value add) 7% 9% VAR 19% 23% Direct to User 38% 31% Consultant 20% 11%
    54. 54. @FUTUREOFCLOUD #FUTUREOFCLOUD IMPORTANCE OF CONSTANT PRODUCT ITERATION SURGES @FUTUREOFCLOUD #FUTUREOFCLOUD of all survey respondents have begun DevOps in small teams up 37.8% versus last year51%
    55. 55. @FUTUREOFCLOUD #FUTUREOFCLOUD JASON COHEN, FOUNDER & CTO The Future of Cloud Survey highlights the increased investment in DEVOPS which provides the agility, reliability and cost efficiency needed for continuous product innovation. The key for innovation at speed will be how DEVOPS teams are integrated into the broader product organization. Product development is not a linear process. It’s imperative that DEVOPS have a seat at the table throughout the entire development process to ensure success.@ASMARTBEAR
    56. 56. @FUTUREOFCLOUD #FUTUREOFCLOUD FAST FEATURES NOW A COMPANY IMPERATIVE @FUTUREOFCLOUD #FUTUREOFCLOUD of all survey respondents have begun DevOps in large teams or company-wide up 2X versus last year30%
    57. 57. @FUTUREOFCLOUD #FUTUREOFCLOUD INVESTMENTS IN CLOUD @FUTUREOFCLOUD #FUTUREOFCLOUD
    58. 58. @FUTUREOFCLOUD #FUTUREOFCLOUD 58 INVESTMENTS IN CLOUD $8.5B VALUATION 3EXITS
    59. 59. @FUTUREOFCLOUD #FUTUREOFCLOUD INSIGHTS @FUTUREOFCLOUD #FUTUREOFCLOUD insights
    60. 60. @FUTUREOFCLOUD #FUTUREOFCLOUD MARKETING TECHNOLOGY 2016 THE CLOUD GETS SPECIALIZED @FUTUREOFCLOUD #FUTUREOFCLOUD Specialized cloud segments will grow in size and importance: Insights 1 CLOUD ANALYTICS CLOUD SECURITY INDUSTRY CLOUD MARKETING TECHNOLOGY
    61. 61. @FUTUREOFCLOUD #FUTUREOFCLOUD A SHIFT IN THE WAY CLOUD TECHNOLOGY IS SOLD? @FUTUREOFCLOUD #FUTUREOFCLOUD As solutions become more complex, more room for resellers Insights 2
    62. 62. @FUTUREOFCLOUD #FUTUREOFCLOUD As security continues to improve, cloud environments are extending deeper into verticals and applications, allowing categories like content management and communications to take advantage of both public and private cloud for the digital transformation of industries. The channel will play an important role in bringing these specialized and industry cloud services to market. HOLLY MALONEY MCCONNELL, PRINCIPAL @NORTH_BRIDGE
    63. 63. @FUTUREOFCLOUD #FUTUREOFCLOUD INNOVATION AT SPEED @FUTUREOFCLOUD #FUTUREOFCLOUD Companies integrating software teams, IT operations and business stakeholders DEVOPS Providing agility, reliability and cost efficiency – key competitive differentiators Insights 3
    64. 64. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD USERS MORE DISCERNING @FUTUREOFCLOUD #FUTUREOFCLOUD When examining users only, 62% are using the cloud selectively (versus 49% when factoring in all survey respondents) Insights 4
    65. 65. @FUTUREOFCLOUD #FUTUREOFCLOUD CLOUD USERS GREATER EXPECTATIONS @FUTUREOFCLOUD #FUTUREOFCLOUD Insights 5 SaaS 82% Expect ROI in <3 mos. (Up 5% YOY) PaaS/IaaS 64% Expect ROI in <3 mos. (Up 10% YOY)
    66. 66. @FUTUREOFCLOUD #FUTUREOFCLOUD THANK YOU+ PLATINUM COLLABORATORS COLLABORATORS
    67. 67. @FUTUREOFCLOUD #FUTUREOFCLOUD CASE STUDIES @FUTUREOFCLOUD #FUTUREOFCLOUD
    68. 68. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY govCMS is the whole of government content management and website hosting service for Australian government agencies. Together with the Department of Finance, Acquia helps Australian government agencies meet the new digital government standards by utilizing a secure, reliable, and flexible open cloud platform. @AUSGOVCMS Prior to 2015, all of Australia’s government agencies were using different web content management solutions for their respective digital properties. The govCMS project originated from the demand to provide one central and standardized platform to help create efficiencies in government and improve the digital delivery of citizen experiences. Digital Experience Delivery The govCMS platform is now rolling out across the Australian public service at the federal, state, and local levels. The entire project is a landmark for transformation in government – now more than 50 of Australia’s government agencies are using govCMS to deliver engaging citizen experiences in the cloud. 24.2Million Citizens
    69. 69. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY CloudHealth provides Ziff Davis with a view of their cloud infrastructure – even integrating data from sources like New Relic and Datadog – and helps them automate and optimize their hybrid cloud. Ziff Davis now drives accountability for cloud spend, proactively terminates unused instances, enables Business Perspectives for precision reporting, and saves $1,000 per month on Reserved Instance modifications alone. @CLOUDHEALTHTECH Ziff Davis needed a centralized view of activity across a sprawling cloud infrastructure that includes all of its many subsidiaries and lines of business. Moreover, they needed a cloud service management solution that would accommodate their hybrid environment. Hybrid cloud management Consolidating visibility, CloudHealth helps Ziff Davis effectively manage multiple accounts through policy-setting and governance. Ziff Davis now uses CloudHealth to optimize performance and usage, and to automate RI analysis – formerly a manual process which used to take a full day each week. ONEday saved per week
    70. 70. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY Honeywell has become a household name. Today, Honeywell’s Business Technologies (HBT) division continues to break new ground, transforming the products for which it is so well known into connected software and services. With Azure, Honeywell is innovating on the Internet of Things (IoT) technology, and using the outputs of that connectivity to add new value for customers. @HONEYWELL_HOME Honeywell’s foray into connected products unlocked a new opportunity to connect with customers. They needed a way to learn how their customers are using their products and what interests them.Discrete Manufacturing The data Honeywell collects in Azure creates a flywheel that enables greater innovation. They release a connected product to market, collect information from that product, and learn about how consumers use it to continually improve and iterate. 11k engineers globally can now work on customer value- added applications instead of infrastructure
    71. 71. CASE STUDY FOR CUSTOMER APPLICATION CATEGORY CASE STUDY True Alliance is home to some of the world’s most famous “must have” brands including: Ben Sherman, Coach, Lacoste, Leejeans, Nautica, Reebok, Riders, Rockport, Speedo, Teva, The North Face, UGG Australia, Kipling, Sanuk and Wrangler. True Alliance is focused on investing in the long term success of all of their brands – many of which are market leaders in their field. @POLARSEVEN_COM True Alliance initial platforms were hosted internally and True Alliance were seeing limitations with the ability to scale and manage environments. Continuing to manage hardware in house was becoming expensive and impractical so they began to look for a cloud solution. Infrastructure Build & Application Migration Increased uptime across the platforms has helped to increase sales and improve the customer experience. Using RDS the administration overhead has been reduced and there have been savings in upfront costs from having to build new environments for hardware and software as the business grows. Faster, cheaper and scalable environment
    72. 72. @FUTUREOFCLOUD #FUTUREOFCLOUD FIND OUT MORE #FUTUREOFCLOUD I @FUTURE OF CLOUD WWW.NORTHBRIDGE.COM I @NORTH_BRIDGE http://wikibon.com/ I @WIKIBON FUTURE OF CLOUD @NORTH_BRIDGE HOLLY MALONEY MCCONNELL @STU STU MINIMAN

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