1.
FUTURE OF CLOUD COMPUTING
2012
Northbridge.com @North_Bridge
@FutureofCloud

2.
2011
417
785
2012

3.
WHATwe learned
1. Software = Cloud
2. SaaS rules. PaaS pops.
3. Time to plug in your hybrid.
4. The mission is critical.
5. IT is riding the wave.
6. We still have work to do.
7. Racing into the future.
8. Investment is rocking.

4.
1. Software = Cloud

5.
Cloud is Changing Software

6.
SaaS spending growth compared to all software:
Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011

7.
Big Data
CRM
Ecommerce
Social
Business Intelligence
Mobile
Office Productivity
ERP
App Dev
WCM/CMS
Communications
Human Resources
Desktop virtualization
Points of Sale
Operating Systems
Series 1
Column1
Column2
Cloud is Changing Software
More than 50% believe most categories will be disrupted.
50%

8.
55%
Source: JP Morgan CIO Survey March 2012
of CIO’s to increase spending on SaaS in 2012

9.
Scalability
Business Agility
Cost
Capex to Opex
Mobility
Innovation
Competitive Advantage
Cloud API’s
Customer Demand
Open Source Projects
Internal mandate to move to
Cloud
Other
57%
3Big Cloud Drivers

10.
Scalability
Business Agility
Cost
Capex to Opex
Mobility
Innovation
Competitive Advantage
Cloud API’s
Customer Demand
Open Source Projects
Internal mandate to move to
Cloud
Other
57%
3Big Cloud Drivers

11.
Scalability
Business Agility
Cost
Capex to Opex
Mobility
Innovation
Competitive Advantage
Cloud API’s
Customer Demand
Open Source Projects
Internal mandate to move to
Cloud
Other
57%
3Big Cloud Drivers

12.
Scalability
Business Agility
Cost
Capex to Opex
Mobility
Innovation
Competitive Advantage
Cloud API’s
Customer Demand
Open Source Projects
Internal mandate to move to
Cloud
Other
57%
3Big Cloud Drivers

13.
Scalability
Business Agility
Cost
Capex to Opex
Mobility
Innovation
Competitive Advantage
Cloud API’s
Customer Demand
Open Source Projects
Internal mandate to move to
Cloud
Other
57%
3Big Cloud Drivers

14.
2. SaaS rules.
PaaS pops.

15.
All ready?
67%
19%
14%
Already Do
No
1-12 mo.
Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
Plan on deploying
SaaS Applications?

16.
using SaaS today

17.
Source: Gartner, Goldman Sachs Research – Cloud CIO Survey 03-Nov-2011
percent of net new software will be SaaS.

18.
83%
building software with PaaS by 2017
From 2012

19.
matters

20.
Internal Hybrid Public
SaaS
PaaS
IaaS
Clouds will blow with the winds of change

21.
Internal Hybrid Public
SaaS
PaaS
IaaS
Clouds will blow with the winds of change

22.
Internal Hybrid Public
SaaS
PaaS
IaaS
Clouds will blow with the winds of change

23.
Internal Hybrid Public
SaaS
PaaS
IaaS
Clouds will blow with the winds of change

24.
Internal Hybrid Public
SaaS
PaaS
IaaS
Clouds will blow with the winds of change

25.
Internal Hybrid Public
SaaS
PaaS
IaaS
Clouds will blow with the winds of change

26.
4. The mission is critical.

27.
TOO RISKY
3%
 Data sovereignty
 Patriot Act
10% in 2011

28.
NEEDS TO MATURE
12%
26% in 2011
 Security
 Compliance

29.
EXPERIMENTING
34%
 Concept
 Trial
 Expand / Dispose
40% in 2011

30.
13% in 2011
COMPLETE CONFIDENCE

31.
The mission ...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vendors Customers
Complete Confidence
Experimenting
Needs to Mature
Too Risky
0%
100%
56%
37%

32.
56% 37%
Vendor User

33.
56% 37%
Vendor User

34.
56% 37%
Vendor User
Incomplete Value
Propositions
Business benefits
Case studies
Proof
ROI

35.
6. We have
work to do.

36.
Security
Regulatory/Compliance
Lock-in
Interoperability
Privacy
Network bandwidth
Reliability
Complexity
Pricing
Other, please specify
Expense
Other
55%
What’s inhibiting adoption?

37.
What’s inhibiting adoption?
Security
Regulatory/Compliance
Lock-in
Interoperability
Privacy
Network bandwidth
Reliability
Complexity
Pricing
Other, please specify
Expense
Other
55%

38.
Security
Regulatory/Compliance
Lock-in
Interoperability
Privacy
Network bandwidth
Reliability
Complexity
Pricing
Other, please specify
Expense
Other
55%
What’s inhibiting adoption?

39.
Lack of Transparency
Lack of Standards
Lack of Integration
Lack of Skills
What’s inhibiting adoption?

40.
What’s inhibiting adoption?
Security
Regulatory/Compliance
Lock-in
Interoperability
Privacy
Network bandwidth
Reliability
Complexity
Pricing
Other specified
Expense
Other unspecified
55%

41.
7. Racing into the future.

42.
predictions are tricky, especially when they involve the future

43.
Before After
Cloud
Washed

44.
Cloud
Formed
Before After

45.
Media & Entertainment
Formations…

46.
Media & Entertainment
Social,
Collaboration

47.
Media & Entertainment
Mobile
(+ Location)
Social,
Collaboration

48.
eCommerce
(+ Payments)
Media & Entertainment
Mobile
(+ Location)
Social,
Collaboration

49.
Big Data
(+ Analytics)
eCommerce
(+ Payments)
Media & Entertainment
Mobile
(+ Location)
Social,
Collaboration

50.
Big Data
(+ Analytics)
eCommerce
(+ Payments)
Media & Entertainment
Mobile
(+ Location)
Social,
Collaboration

51.
Backup, Archiving, DR, BC
Collaboration
Analytics
rain makers
54
Users
Vendors

52.
8. Investment is
rocking.
Japan’sKodoDrummers

53.
Venture Cloud Financing in 2010: $1.6 Billion
Source: Venture Source April, 2012

54.
Venture Cloud Financing in 2011: $2.4 Billion
Source: Venture Source April, 2012

55.
$Bn +

56.
WHATwe learned
1. Software = Cloud
2. SaaS rules. PaaS pops.
3. Time to plug in your hybrid.
4. The mission is critical.
5. IT is riding the wave.
6. We still have work to do.
7. Racing into the future.
8. Investment is rocking.

57.
FUTURE OF CLOUD COMPUTING
2012
Northbridge.com
@North_Bridge
@FutureofCloud