2011 Future of Open Source study; presented at InfoWorld Open Source Business Conference Keynote Panel: Tom Erickson, CEO, Acquia; Adrian Kunzle, Managing Director, Head of Firmwide Engineering & Architecture, JP Morgan; Mike Olson, CEO, Cloudera; Jim Whitehurst, President & CEO, RedHat. The panel was chaired by North Bridge. More than 450 respondents took part in the 2011 survey, including representatives from both the vendor and non-vendor communities. Respondents were asked about a wide range of issues impacting the open source software (OSS) landscape, including: economic impact on OSS, key drivers and barricades for OSS adoption, and suggestions for building and maintaining a profitable OSS business model. For the first time, supporting the fact that open source has truly gone mainstream, end users accounted for 60 percent of the survey respondents and the quality of responses continues to increase, spreading across all levels of IT management from developers to a large number of C-level executives. Respondents have identified SaaS, cloud and mobile as the main areas that will have a dramatic impact on open source and that are driving growth. The open source customers are now more focused on maturing technology issues, including improved operational excellence around areas such as support, product management, feature functionality and return on investment. This is in contrast to earlier years where the survey had pointed to things such as the legal implications of licensing and conforming to internal policies. 56 percent of respondents believe that more than half of software purchases made in the next five years will be open source. 95 percent of respondents noted that a turbulent economy continues to be “good” for OSS, though for the first year ever, lower cost has been overtaken by freedom from vendor lock-in as what makes OSS more attractive. When asked about revenue generating strategies likely to create value for vendors, 56% of the respondents said that an annual, repeatable support and service agreement was the most likely.