Today's consumer is getting much more comfortable playing the role of creator. So brands should do all they can to hand over more tools. more big ideas, more occasions, and more power to them. Yep, don't try to crash this consumer-controlled party empty handed 'cause this savvy consumer can smell an uninvited and unworthy guest a mile away.
North is a boutique private equity advisory and consulting firm focused on accelerating the growth of innovative early stage ventures.