Be the first to like this
Slide presentation of Birnbach Communications annual predictions for 2013. We take an analyst's approach to monitoring the media so that we can best advise our clients on:
The stories getting covered
The tone of the articles: positive, skeptical, etc.
The elements: who gets quoted: Customers or competitors? Financial or industry analysts? Or, increasingly, which regulatory officials?
Approaches being used: does the article focus on the CEO, an employee or customer to make its point?
Let us know what you think!