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TECHNOLOGY
This is a story about Nordstrom Technology’s culture,
both where we are and where we want to be.
For 114 years, Nordstrom culture
has been passed down as new
employees join our company.
We have one rule:

We still believe this wholeheartedly, which is why all
employees get this as our employee handbook!
In the last few years, we’ve grown
quickly and are competing for the
best talent in both retail and
technology industries....
We want to hold true to our history,
but we think it’s time to explicitly
share what we think differentiates
our Technolog...
Over the past few years, we’ve seen
an emergence of culture codes in
tech companies.
Shout out to Netflix, Etsy, Spotify, a...
We wanted to add to these, but also
distinguish ourselves by sharing the
methods we’ve been using to create
and maintain o...
In order to articulate our rallying point,
we developed Nordstrom Technology’s 
Creating the most inspiring workplace wher...
Understand the
value you add to our
organization and its
customers
MEANINGFUL
WORK
Nurture, inspire, and
attract talented
...
Understand the
value you add to our
organization and its
customers
MEANINGFUL
WORK
Nurture, inspire, and
attract talented
...
Understand the
value you add to our
organization and its
customers
MEANINGFUL
WORK
Nurture, inspire, and
attract talented
...
Why focus on culture?
What makes outstanding customer
experiences?

TOP EMPLOYEES. 

What makes top employees
engaged? 

GREAT CULTURE!
Our #1 p...
That’s our main point, so we’ll state
it again:

Culture is important because it
meets our #1 priority: customer
service!
“Why have we emphasized service? It’s very
simple. Over the years, we learned that the
more service we provided, the bette...
So how have we been working on
Nordstrom Technology’s culture?
We’ll walk you through the culture
side to provide concrete examples
of how we’re trying to foster this
culture.
It’s an o...
It starts with nurturing, inspiring, and
attracting top talent.
If you want to be the best,
you need to have the best.
We use the audition
process so that the entire
team is involved in quick
hiring decisions.
See our hiring handbook to lear...
It’s not just hiring, but also cultivating
our talent.
Our goal is to provide
meaningful challenges
and opportunities to
grow at all levels.
TOP TALENT
We then try to connect the dots between
work and Nordstrom’s strategic objectives.

We think this is a pretty key part of ...
We try to tie each team’s
work to the company
mission.
MEANINGFUL 
WORK
Check out this video of
our Innovation Lab using
immediate customer
feedback to
design an app to help sell
sunglasses!
We ...
It’s not just about having meaningful work.

We recognize that our customers and
colleagues all have unique needs, and tha...
We regularly practice being
more curious (asking open-
ended questions, probing
deeper, and asking why).
EMPATHY
Check out the video we use
to educate about empathy.
We try to refrain from
jumping to solutions before
understanding the ...
We encourage our employees to feel
empowered to deliver great experiences for
our customers.
We trust our employees to
work in the manner that’s
best for them, and to ask
for help when needed.
EMPOWERMENT
Don’t know much about
empowerment? We’ve goat
your back! Check out our
video about goats and fences
for a lesson on empowe...
Collaboration helps us construct building
blocks to work together, learn from our
colleagues, and push each other to do ou...
Both internally across
departments and
externally like the
Fitting Room of the
Future with eBay!
We intentionally create
o...
“You have to create a culture where
people feel secure about offering
ideas.”
-Bruce A. Nordstrom
Grandson of J.W. Nordstr...
We build on each
others’ ideas and use
“Yes, and…” in
meetings.
It’s an improv term!
We build on each others’
ideas and us...
We believe that it’s important to make time
for play in our work day. That means we try to
create a fun environment to bon...
Like this tweet analysis of
2013’s NY Fashion Week
that our Data Lab created! 
We look for ways to
incorporate employees’
...
We also support team time
together, such as foosball
tournaments, birthday
celebrations, and other
team-building
activitie...
We know that continually improving
ourselves, the company, and the customer
experience is important. To do this, we
endors...
We try to invest in the
technical and retail
communities to give
back with knowledge in
addition to sponsorship,
like we d...
One of our employees
along with his daughter
gave a great presentation
at a conference
encouraging girls in IT!
We support...
Lastly, we aim to cultivate an environment of
innovation.
And we’re not the only ones who
believe that innovation matters!
We try to make bold bets,
like when we acquired
Trunk Club, in addition to
little bets that could have
a large payoff.
We ...
“Customers don’t value channels, they
value experiences, and our entire team
is focused on creating innovative and
relevan...
We encourage our team
members to go through an
Innovation Bootcamp to
jumpstart this way of thinking.
We explore new ideas...
These NorDNA values build upon each
other to create (and maintain) a culture
where our employees can deliver great
custome...
In a changing world, we’ll never forget
our heritage of the shoe salesperson, on
one knee, assisting one customer at a
tim...
2015
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Nordstrom Technology NorDNA Culture Deck Slide 1 Nordstrom Technology NorDNA Culture Deck Slide 2 Nordstrom Technology NorDNA Culture Deck Slide 3 Nordstrom Technology NorDNA Culture Deck Slide 4 Nordstrom Technology NorDNA Culture Deck Slide 5 Nordstrom Technology NorDNA Culture Deck Slide 6 Nordstrom Technology NorDNA Culture Deck Slide 7 Nordstrom Technology NorDNA Culture Deck Slide 8 Nordstrom Technology NorDNA Culture Deck Slide 9 Nordstrom Technology NorDNA Culture Deck Slide 10 Nordstrom Technology NorDNA Culture Deck Slide 11 Nordstrom Technology NorDNA Culture Deck Slide 12 Nordstrom Technology NorDNA Culture Deck Slide 13 Nordstrom Technology NorDNA Culture Deck Slide 14 Nordstrom Technology NorDNA Culture Deck Slide 15 Nordstrom Technology NorDNA Culture Deck Slide 16 Nordstrom Technology NorDNA Culture Deck Slide 17 Nordstrom Technology NorDNA Culture Deck Slide 18 Nordstrom Technology NorDNA Culture Deck Slide 19 Nordstrom Technology NorDNA Culture Deck Slide 20 Nordstrom Technology NorDNA Culture Deck Slide 21 Nordstrom Technology NorDNA Culture Deck Slide 22 Nordstrom Technology NorDNA Culture Deck Slide 23 Nordstrom Technology NorDNA Culture Deck Slide 24 Nordstrom Technology NorDNA Culture Deck Slide 25 Nordstrom Technology NorDNA Culture Deck Slide 26 Nordstrom Technology NorDNA Culture Deck Slide 27 Nordstrom Technology NorDNA Culture Deck Slide 28 Nordstrom Technology NorDNA Culture Deck Slide 29 Nordstrom Technology NorDNA Culture Deck Slide 30 Nordstrom Technology NorDNA Culture Deck Slide 31 Nordstrom Technology NorDNA Culture Deck Slide 32 Nordstrom Technology NorDNA Culture Deck Slide 33 Nordstrom Technology NorDNA Culture Deck Slide 34 Nordstrom Technology NorDNA Culture Deck Slide 35 Nordstrom Technology NorDNA Culture Deck Slide 36 Nordstrom Technology NorDNA Culture Deck Slide 37 Nordstrom Technology NorDNA Culture Deck Slide 38 Nordstrom Technology NorDNA Culture Deck Slide 39 Nordstrom Technology NorDNA Culture Deck Slide 40 Nordstrom Technology NorDNA Culture Deck Slide 41 Nordstrom Technology NorDNA Culture Deck Slide 42 Nordstrom Technology NorDNA Culture Deck Slide 43 Nordstrom Technology NorDNA Culture Deck Slide 44 Nordstrom Technology NorDNA Culture Deck Slide 45 Nordstrom Technology NorDNA Culture Deck Slide 46 Nordstrom Technology NorDNA Culture Deck Slide 47
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Nordstrom Technology NorDNA Culture Deck

  1. TECHNOLOGY This is a story about Nordstrom Technology’s culture, both where we are and where we want to be.
  2. For 114 years, Nordstrom culture has been passed down as new employees join our company.
  3. We have one rule: We still believe this wholeheartedly, which is why all employees get this as our employee handbook!
  4. In the last few years, we’ve grown quickly and are competing for the best talent in both retail and technology industries. Nordstrom has been working hard to become a top competitor in technology, but you don’t have to take our word for it: Harvard Business Review, BusinessWeek and Forbes agree!
  5. We want to hold true to our history, but we think it’s time to explicitly share what we think differentiates our Technology team compared to other tech companies.   Our quickly-changing tech market demands it!
  6. Over the past few years, we’ve seen an emergence of culture codes in tech companies. Shout out to Netflix, Etsy, Spotify, and Hubspot who have taken the steps to share their culture and inspired us in the process!
  7. We wanted to add to these, but also distinguish ourselves by sharing the methods we’ve been using to create and maintain our culture.   Our culture is a differentiator!
  8. In order to articulate our rallying point, we developed Nordstrom Technology’s Creating the most inspiring workplace where we enable talented people to provide amazing customer experiences.
  9. Understand the value you add to our organization and its customers MEANINGFUL WORK Nurture, inspire, and attract talented people who will leave the company better than they found it TOP TALENT Bring deep expertise and a breadth of knowledge that inspires confidence SKILLED Ask questions, seek inspiration, and experiment with new ideas CURIOUS Take smart risks, embrace failing to learn, and share even wild ideas COURAGEOUS Follow through on commitments and delight in delivering results ACCOUNTABLE Make real impact through skills, contributions, and high engagement PASSIONATE Listen to others, build on and contribute ideas, foster alignment and accountability COLLABORATIVE Make time to explore and experiment with new ideas INNOVATION Focus on why and let team members figure out how EMPOWERMENT Seek input and share ideas to further company goals COLLABORATION Seek to understand the perspectives of others EMPATHY Continually improve yourself, the company, and the customer experience UNSTRUCTURED TIME Bias towards action using good judgment; don’t wait for permission ACTION ORIENTED Refresh and recharge as individuals and as a team FUN ENVIRONMENT PEOPLE we are... CULTURE we foster... Creating the most inspiring workplace where we enable talented people to provide amazing customer experiences. DNA
  10. Understand the value you add to our organization and its customers MEANINGFUL WORK Nurture, inspire, and attract talented people who will leave the company better than they found it TOP TALENT Bring deep expertise and a breadth of knowledge that inspires confidence SKILLED Ask questions, seek inspiration, and experiment with new ideas CURIOUS Take smart risks, embrace failing to learn, and share even wild ideas COURAGEOUS Follow through on commitments and delight in delivering results ACCOUNTABLE Make real impact through skills, contributions, and high engagement PASSIONATE Listen to others, build on and contribute ideas, foster alignment and accountability COLLABORATIVE Make time to explore and experiment with new ideas INNOVATION Focus on why and let team members figure out how EMPOWERMENT Seek input and share ideas to further company goals COLLABORATION Seek to understand the perspectives of others EMPATHY Continually improve yourself, the company, and the customer experience UNSTRUCTURED TIME Bias towards action using good judgment; don’t wait for permission ACTION ORIENTED Refresh and recharge as individuals and as a team FUN ENVIRONMENT PEOPLE we are... CULTURE we foster... We are skilled, passionate, action-oriented people…
  11. Understand the value you add to our organization and its customers MEANINGFUL WORK Nurture, inspire, and attract talented people who will leave the company better than they found it TOP TALENT Bring deep expertise and a breadth of knowledge that inspires confidence SKILLED Ask questions, seek inspiration, and experiment with new ideas CURIOUS Take smart risks, embrace failing to learn, and share even wild ideas COURAGEOUS Follow through on commitments and delight in delivering results ACCOUNTABLE Make real impact through skills, contributions, and high engagement PASSIONATE Listen to others, build on and contribute ideas, foster alignment and accountability COLLABORATIVE Make time to explore and experiment with new ideas INNOVATION Focus on why and let team members figure out how EMPOWERMENT Seek input and share ideas to further company goals COLLABORATION Seek to understand the perspectives of others EMPATHY Continually improve yourself, the company, and the customer experience UNSTRUCTURED TIME Bias towards action using good judgment; don’t wait for permission ACTION ORIENTED Refresh and recharge as individuals and as a team FUN ENVIRONMENT PEOPLE we are... CULTURE we foster... Who foster a culture to differentiate ourselves.
  12. Why focus on culture?
  13. What makes outstanding customer experiences? TOP EMPLOYEES. What makes top employees engaged? GREAT CULTURE! Our #1 priority is always the customer!
  14. That’s our main point, so we’ll state it again: Culture is important because it meets our #1 priority: customer service!
  15. “Why have we emphasized service? It’s very simple. Over the years, we learned that the more service we provided, the better our business became. It’s no more complicated than that.” -Bruce A. Nordstrom Grandson of J.W. Nordstrom Chairman of Nordstrom, 1968-1995; 2000-2006
  16. So how have we been working on Nordstrom Technology’s culture?
  17. We’ll walk you through the culture side to provide concrete examples of how we’re trying to foster this culture. It’s an ongoing process, so it’s a little of where we’ve come and a little of where we want to be!
  18. It starts with nurturing, inspiring, and attracting top talent. If you want to be the best, you need to have the best.
  19. We use the audition process so that the entire team is involved in quick hiring decisions. See our hiring handbook to learn about our audition process! TOP TALENT
  20. It’s not just hiring, but also cultivating our talent.
  21. Our goal is to provide meaningful challenges and opportunities to grow at all levels. TOP TALENT
  22. We then try to connect the dots between work and Nordstrom’s strategic objectives. We think this is a pretty key part of offering meaningful work. Employees should see the big picture!
  23. We try to tie each team’s work to the company mission. MEANINGFUL WORK
  24. Check out this video of our Innovation Lab using immediate customer feedback to design an app to help sell sunglasses! We also encourage store visits or volunteering in stores during busy times to connect our work to our customers. MEANINGFUL WORK
  25. It’s not just about having meaningful work. We recognize that our customers and colleagues all have unique needs, and that we need to practice empathy to help us understand different perspectives and challenge our own assumptions.
  26. We regularly practice being more curious (asking open- ended questions, probing deeper, and asking why). EMPATHY
  27. Check out the video we use to educate about empathy. We try to refrain from jumping to solutions before understanding the needs. EMPATHY
  28. We encourage our employees to feel empowered to deliver great experiences for our customers.
  29. We trust our employees to work in the manner that’s best for them, and to ask for help when needed. EMPOWERMENT
  30. Don’t know much about empowerment? We’ve goat your back! Check out our video about goats and fences for a lesson on empowerment. We hold each other accountable and try to define boundaries, not methodologies. EMPOWERMENT
  31. Collaboration helps us construct building blocks to work together, learn from our colleagues, and push each other to do our best.
  32. Both internally across departments and externally like the Fitting Room of the Future with eBay! We intentionally create opportunities and space for working together and idea sharing. COLLABORATION
  33. “You have to create a culture where people feel secure about offering ideas.” -Bruce A. Nordstrom Grandson of J.W. Nordstrom Chairman of Nordstrom, 1968-1995; 2000-2006
  34. We build on each others’ ideas and use “Yes, and…” in meetings. It’s an improv term! We build on each others’ ideas and use “Yes, and…” in meetings. COLLABORATION
  35. We believe that it’s important to make time for play in our work day. That means we try to create a fun environment to bond with our teammates and refresh as a group.
  36. Like this tweet analysis of 2013’s NY Fashion Week that our Data Lab created! We look for ways to incorporate employees’ passions and interests into work. FUN ENVIRONMENT
  37. We also support team time together, such as foosball tournaments, birthday celebrations, and other team-building activities. FUN ENVIRONMENT
  38. We know that continually improving ourselves, the company, and the customer experience is important. To do this, we endorse unstructured time.
  39. We try to invest in the technical and retail communities to give back with knowledge in addition to sponsorship, like we did with the Seattle Code Camp. We encourage team members to participate in events that can push their boundaries. UNSTRUCTURED TIME
  40. One of our employees along with his daughter gave a great presentation at a conference encouraging girls in IT! We support people pursuing side projects that improve our business. UNSTRUCTURED TIME
  41. Lastly, we aim to cultivate an environment of innovation. And we’re not the only ones who believe that innovation matters!
  42. We try to make bold bets, like when we acquired Trunk Club, in addition to little bets that could have a large payoff. We think big then make smaller steps towards that goal to better serve customers. INNOVATION
  43. “Customers don’t value channels, they value experiences, and our entire team is focused on creating innovative and relevant customer experiences.” - Jamie Nordstrom Great Grandson of J.W. Nordstrom Current President of Stores
  44. We encourage our team members to go through an Innovation Bootcamp to jumpstart this way of thinking. We explore new ideas and build on the ideas of others. INNOVATION
  45. These NorDNA values build upon each other to create (and maintain) a culture where our employees can deliver great customer experiences.
  46. In a changing world, we’ll never forget our heritage of the shoe salesperson, on one knee, assisting one customer at a time.
  47. 2015
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