Sustainable and innovativebusinesses: Findings fromseven Nordic casesPresentation Nordic Marine Innovation Conference, 25 January 2012
Sustainability key in CFP Fisheries: Fully exploited 70 % increase in food consumption Innovation 9 billion people (2050)3 billion new middle class consumers (2050) Pollution National regulation
Why and how do selected companies in the Nordicmarine sector succeed in integrating sustainabilityin their innovation processes and business model?
Agenda About the study• What are we talking about? • Company reports• Who leads the way? • Journal articles• What are they doing right? • Advice from panel of experts • Interviews, field visits • Limits: Focus on company story, not evaluation of sustainability track record
Sustainable development - marine sector Protect ﬁsheries Marine resources can be harvested at solid levels now and in future generations Avoid pollution The activity does not entail pollution or unwanted change in marine ecosystems, including biodiversity Feed the world The activity caters to the long-term needs of ﬁshermen, companies and consumers
Sustainable innovation:New products, services, production methods ormodels of organisation, which, in a profitable way,help solve or mitigate sustainable developmentchallenges