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Final results from the Measured and Mangaged Innovation Programme

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Presentation by Bardur Ørn Gunnarsson, Communcations Manager, Hans Christian Bjørne and Jørn Bang Anderssen, Senior Innovation Advisers at Nordic Innovation at the final conference for the Measured and Mangaged Innovation Programme.

Venue: Moderna Museet, Stockholm, Sweden

Published in: Business
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Final results from the Measured and Mangaged Innovation Programme

  1. 1. Welcome to the Final ConferenceMeasured and Managed Innovation programme (MMI)ROGER MOE BJØRGAN , MANAGING DIRECTOR, NORDIC INNOVATIONSTOCKHOLM, DECEMBER 4TH, 2012 1 12/12/2012 www.nordicinnovation.org
  2. 2. The Nordic political co-operationThe Nordic Council ofMinisters for Business Affairs Nordic Innovation EK-N Stensberggata 25Committee of senior officials fromNO-0170 Oslo Industry and Trade departments www.nordicinnovation.org Nordic Innovation Board Nordic Innovation www.nordicinnovation.org
  3. 3. About Nordic Innovation Stimulating innovation Building relations Removing barriers Nordic Innovation facilitates sustainable growth in the Nordic region. Our mission is to orchestrate increased Nordic value creation through international cooperation.3 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  4. 4. Nordic companies competitiveness vital for future growth -New value creation happens at the firm level -Increased global competition puts pressure on Nordic firms to be innovative4 12/12/2012 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
  5. 5. Measured and Managed Innovation Programme (MMI)>> Enhancing the competitiveness of Nordic companies Product (WHAT) Partnership 7 Platform 5 Channel Solution 3 Supply Chain Customer Need(RELATIONSHIP) (WHO) 3 Customer Management Experience 5 Value 7 Communication Capture Process (HOW) www.nordicinnovation.org
  6. 6. Programme goals and ambitions Strengthen the innovation competence and focus in Nordic companies; in order to increase their return on innovation and competitiveness Strengthen the cooperation and experience exchange between national innovation agencies in the Nordic region Generate new knowledge and experience on Nordic companies’ innovation focus and efforts Contribute with insights and inputs to the Nordic countries’ innovation policies and support systems6 12/12/2012 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
  7. 7. Looking forward to an insightful and inspiring day!Learn more about the organisation atwww.nordicinnovation.org www.nordicinnovation.org
  8. 8. The speed of changeDecember 4th 2012Modern Museum StockholmHans Christian Bjørne, Senior Innovation Advisor,Nordic Innovation www.nordicinnovation.org
  9. 9. ”Innovation is what takes us forward. If we keep repeating what we did yesterday, we will end up in a museeum!” - Jean-Claude Biver, CEO of Hublot Genève, one of the most exclusive Swiss watchmakers9 12/12/2012 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
  10. 10. Innovation before and now… Industrial revolution Business model- The Networked economy Process innovasjon TQM innovation Assembly line Customer oriented innovation Lean Partnerships & Open innovationSpeed of change 1800 > 1990s – 2000s 2012 10 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  11. 11. The networked economy: Social and into the clouds  Are you seizing the opportunities in this landscape? - The most talented minds are out there (P&G, IBM) - Everyone contributes (Amazon, Cisco, McDonalds) - Anyone has the tools to start ”a movement” - No voice too small to be heard (Martha Payne)  Are you seizing the opportunities in this landscape?11 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  12. 12. The world tomorrow will be radically more different 3D printing: Gene Print a violin! Life replacement Print a printer! expectancy therapy 150 years?Development takes off 12 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org 2050
  13. 13. Disruption happens: It could happen to you!13 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  14. 14. These deliver something unique that customers value (today…)14 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  15. 15. These deliver something unique that customers value (today…) - Suprising fact: Angry Birds reaches more people than Facebook (1 Billion) - From bestselling mobile game to worldwide comic icon (T-Shirts, books, beverages, stereos, …)-”It took 100 million hours to buildWikipedia. That’s three weeks ofplaying Angry Birds.” -Source: Jane McGonical, Director of Game Research & Development at Institute for the Future 15 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  16. 16. How do you make a difference? • Are you first? • Are you better? • Are you different? A lot of companies tend to copy industry practices and compete on traditional factors like product variances and price.16 12/12/2012 Copyright © Nordic Innovation 2012 . All rights reserved. www.nordicinnovation.org
  17. 17. The analysis examines Nordic companies’ Innovation Radarconsisting of 12 primary dimensions and 4 macro dimensions Example of Nordic companies Partnership Offering Offering 7 Ecosystem Platform 6 5 Channel 4 Solution 3 2 1 Supply chain 0 Customer needs Management Customer experience Value Marketing Capture communication Process Operations Customer The radar is a tool to identify innovation areas of positioning, and a lot can be learned from looking at the companies that stand out from the crowd.17 www.nordicinnovation.org
  18. 18. Measured and Managed InnovationNordic MMI ProgrammeResults from 2010-2012December 4th 2012Modern Museum StockholmJørn Bang Andersen and Hans Christian Bjørne,Senior Innovation Advisors, Nordic Innovation www.nordicinnovation.org
  19. 19. Why Business ModelInnovation and MMI? 19 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  20. 20. Respondents Innovation Priorities Innovation Mindset and Outlook100%80% Products/ services/ markets60%40% Operation20% Business Model0% Underperformers Outperformers20 www.nordicinnovation.org Source: Global IBM CEO study 2006 Copyright © Nordic Innovation 2011 . All rights reserved.
  21. 21. Sweden Norden Customers Firm A = Govt. Support Industry XYZ Culture Firm B = Europe Business Conditions Globally Copyright © Nordic Innovation 2011 . All rights reserved.21 www.nordicinnovation.org
  22. 22. How does it work? 22 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  23. 23. Generic radar profiles HighFocus Low Effort High www.nordicinnovation.org
  24. 24. 1996-2000
  25. 25. 2000-2006
  26. 26. 2006-2012
  27. 27. 1998-2003
  28. 28. 1998-2003
  29. 29. 1998-2003
  30. 30. Timeless ! www.nordicinnovation.org
  31. 31. MMI results 2010 - 2012 31 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  32. 32. Mix of companies representing different countries, industries and sizes 800 participants from 100 companies across the Nordics 7 6 Iceland 5 Finland  22 companies 4  18 companies ‒ 6 small ‒ 6 small 3 2 ‒ 5 medium 1 ‒ 7 medium ‒ 11 large 0 ‒ 5 large Norway Sweden  20 companies  22 companies ‒ 6 small ‒ 12 small Denmark ‒ 6 medium ‒ 10 medium ‒ 8 large  18 companies ‒ 0 large ‒ 5 small ‒ 5 medium ‒ 8 large< 50, small sized company< 250, medium sized company>32 250, large sized company www.nordicinnovation.org MMI companies combined represent 125.000+ employees
  33. 33. US-Nordic Benchmark: Innovation Radar Primary Focus 2010-2011 > Nordic companies significantly more focused on offering innovation > American companies significantly more focused on partnerships USA Nordics 4% 14% Offering 15% 43% Customer 22% Process 17% Partnership 64% 21%33 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  34. 34. In 2012, half of the companies now have afocused approach to innovation. In 2010, only1/3 of the companies were focused34 12/12/2012 Powerpoint template for Nordic Innovation www.nordicinnovation.org
  35. 35. Internal allignment has doubled from 2010-201235 12/12/2012 Powerpoint template for Nordic Innovation www.nordicinnovation.org
  36. 36. Innovation strategy leads to higher focus and more investment into innovation. 100% 100% 90% 90% 80% 38% 34% 80% 70% 63% 70% 62% 60% 60% High effort 50% 50% Unfocused Medium 43% 40% Focused 40% effort Low effort 30% 62% 30% 20% 37% 20% 38% 10% 10% 23% 0% 0% 0% No Strategy No Strategy strategy strategy36 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  37. 37. Companies do not focus on the dimensions they say they will Primary scored present Most important future innovation dimension innovation dimension2012 80% 6% 11% 3% 2012 43% 31% 16% 9%2010 64% 17% 16% 3% 2010 53% 30% 11% 6% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% 100% Offering Customer Operations Relationship Offering Customer Operations Relationship37 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  38. 38. Nordic companies want to work less with Offering related innovation, and more with other dimensions, like Customer Experience, Value Capture, and Supply Chain38 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  39. 39. Country changes2010-2012 39 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  40. 40. Denmark: Strong upgrade on managment and partnership dimensions from 2010-2012 29 Management 21 Partnership 21 Solution 29 Denmark 2012 Offering Denmark 2010 29 21 Process 29 Supply Chain 21 0 5 10 15 20 25 30 35 www.nordicinnovation.org Source: Measured and Managed Innovation(MMI) 2010-40 Copyright © Nordic Innovation 2011 . All rights reserved. 2012: Final Report, Nordic Innovation 2012
  41. 41. Finland: Strong shift in focus towards offering and partnership in 2012 18 Partnership 27 Solution 36 55 Offering 27 Finland 2012 18 Platform Finland 2010 9 Management 9 0 10 20 30 40 50 60 www.nordicinnovation.org41 Source: Measured and Managed Innovation(MMI) 2010- Copyright © Nordic Innovation 2011 . All rights reserved. 2012: Final Report, Nordic Innovation 2012
  42. 42. Sweden: Biggest shift in downgrading offering and upgrading management dimensions 8 Management 23 Offering 46 46 Solution Sweden 2012 38 Sweden 2010 15 Platform 23 Customer experience 8 0 10 20 30 40 5042 www.nordicinnovation.org Source: Measured and Managed Innovation(MMI) 2010- Copyright © Nordic Innovation 2011 . All rights reserved. 2012: Final Report, Nordic Innovation 2012
  43. 43. Iceland:High consistency in focus over time, yet higher focus on value capture from 2010-2012 11 Value Capture 32 Solution 36 32 Iceland 2012 Offering 32 Iceland 2010 11Customer Experience 11 Management 11 Source: Measured and Managed Innovation(MMI) 2010- 43 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org 2012: Final Report, Nordic Innovation 2012
  44. 44. Norway: Consistently high focus on product and process innovation over time. 8 Process 46 Offering 54 38 Norway 2012 Solution 31 Norway 2010 8 Platform 15Customer Need 8 Source: Measured and Managed Innovation(MMI) 2010- 44 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org 2012: Final Report, Nordic Innovation 2012
  45. 45. Significant finding from 2010-2012: Many more companies with high focus and high effort Innovation effort level Low effort High effort Innovation focus level High focus 24 %  23% 4 %  24% Low focus 56 %  33% 16 %  20% 2010  201245 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  46. 46. www.nordicinnovation.org46 Copyright © Nordic Innovation 2011 . All rights reserved.
  47. 47. Company feedbackabout the MMI program 47 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  48. 48. 56% or companies express high satisfaction with the MMI programme 56% 2% 15% 7% 2% Very low Low Medium High Very HighSource: Inno Group Scandinavia – MMI Evaluation 2012 www.nordicinnovation.org
  49. 49. 65% of companies think that the MMI has helped highly or very highlys in spotting underdeveloped business areas in 41% 24% 22% 9% 4% Very low Low Medium High Very HighSource: Inno Group Scandinavia – MMI Evaluation 2012 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  50. 50. 81% of companies believe the MMI has had high to very high impact for raising internal awareness of innovation focus in their company 46% 35% 9% 6% 4% Very low Low Medium High Very HighSource: Inno Group Scandinavia – MMI Evaluation 2012 50 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  51. 51. 40% of the MMI companies say the MMI has High to very high impact for spotting new opportunities 31% 28% 19% 13% 9% Very low Low Medium High Very HighSource: Inno Group Scandinavia – MMI Evaluation 2012 51 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  52. 52. Policy implications 52 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  53. 53. Nordic innovation policy level• Rigorous testing and solid data is a strong platform for future Nordic initiatives;• Focus future initiatives on low focus areas like customers and partnership innovation;• Nordic level has most to offer when it dares to challenge national dogma and go beyond the obvious.53 Copyright © Nordic Innovation 2011 . All rights reserved. www.nordicinnovation.org
  54. 54. National Nordic innovation policies• Nordic level unique test-bed;• National innovation policies stuck in a techno-product oriented paradigm;• Design programs with clear intent, success criteria and take off in needs of businesses.54 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  55. 55. Company level innovation • MMI companies should continue to apply a business model approach to solidify competition and stay innovative; • Try to experiment more with partnership innovation and develop capabilities for this; • Ask what prevents our company from growing more than 10-20% every year?55 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  56. 56. Company cases:Let’s listen to thosewho innovate every day 56 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.
  57. 57. What are you goingto do about ittomorrow? 57 www.nordicinnovation.org Copyright © Nordic Innovation 2011 . All rights reserved.

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