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Being Heard: How B2B
Marketers Can Get
Above the Noise in the
Marketplace
Linda Popky
NorCal BMA
March 25, 2015
Today’s Business Environment
It’s Crowded Out There
Marketing Today
How to Stand Out
Keep What Works	
  
Eight Timeless Marketing Principles
Get Grounded
Add in New Realities	
  
Shut Up and Listen	
  
Shut Up and Listen
Be Disruptive
Employees Amplify the Brand
Employees Amplify the Brand
Use Social Media Sensibly
Use Social Media Sensibly
X
Eliminate Static
Marketers in the Organization
Marketing
Marketers in the Organization	
  
Executive
Team
Marketing
Marketers in the Organization	
  
Sales
Executive
Team
Marketing
Marketers in the Organization	
  
CIO
IT
Sales
Executive
Team
Marketing
Marketers in the Organization	
  
CIO
ITProduct
Development
Sales
Executive
Team
Marketing
Momentum Factors
How to Stand Above the Crowd?
•  Keep what works
•  Get grounded
•  Shut up and listen
•  Be disruptive
•  Have employees amplify the brand
•  Use socia...
Be the Center of Attention
Vary the Volume
Questions?
There’s No Sound Unless
You Make It
What Will You Do in the Next Seven Days?
Be Heard
•  Book now available in hard
copy, eBook, Audio
versions
•  Amazon, Barnes & Noble,
independent book stores
	
  
Special Offer
•  Write a review of my new
book on Amazon between
now and April 1st
•  Get a free copy of my
classical musi...
Thank you!
linda@popky.com
marketingabove.com
@popky
@mktgabove
#mktgabove
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace
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Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

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In the crowded digital media environment, it's hard to stand out. Linda Popky shares her simple tips on how to use common sense and basic principles to get the attention of our customers. Hint, it involves social media, employees, and creativity.

Published in: Marketing
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Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace

  1. 1. Being Heard: How B2B Marketers Can Get Above the Noise in the Marketplace Linda Popky NorCal BMA March 25, 2015
  2. 2. Today’s Business Environment
  3. 3. It’s Crowded Out There
  4. 4. Marketing Today
  5. 5. How to Stand Out
  6. 6. Keep What Works  
  7. 7. Eight Timeless Marketing Principles
  8. 8. Get Grounded
  9. 9. Add in New Realities  
  10. 10. Shut Up and Listen  
  11. 11. Shut Up and Listen
  12. 12. Be Disruptive
  13. 13. Employees Amplify the Brand
  14. 14. Employees Amplify the Brand
  15. 15. Use Social Media Sensibly
  16. 16. Use Social Media Sensibly
  17. 17. X
  18. 18. Eliminate Static
  19. 19. Marketers in the Organization Marketing
  20. 20. Marketers in the Organization   Executive Team Marketing
  21. 21. Marketers in the Organization   Sales Executive Team Marketing
  22. 22. Marketers in the Organization   CIO IT Sales Executive Team Marketing
  23. 23. Marketers in the Organization   CIO ITProduct Development Sales Executive Team Marketing
  24. 24. Momentum Factors
  25. 25. How to Stand Above the Crowd?
  26. 26. •  Keep what works •  Get grounded •  Shut up and listen •  Be disruptive •  Have employees amplify the brand •  Use social media sensibly •  Eliminate static
  27. 27. Be the Center of Attention
  28. 28. Vary the Volume
  29. 29. Questions?
  30. 30. There’s No Sound Unless You Make It
  31. 31. What Will You Do in the Next Seven Days?
  32. 32. Be Heard •  Book now available in hard copy, eBook, Audio versions •  Amazon, Barnes & Noble, independent book stores  
  33. 33. Special Offer •  Write a review of my new book on Amazon between now and April 1st •  Get a free copy of my classical music CD •  Download a free chapter of the book, marketingabove.com/
  34. 34. Thank you! linda@popky.com marketingabove.com @popky @mktgabove #mktgabove

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