Corporate discourse is the overall communication activity
of the company on a variety of levels.
Business owners have racist practices in dealing with
Corporate managers also generally tend to deny or mitigate
such discrimination blame the victim.
Social inequality is often rooted in economic inequality and
the same is true for the position of minority.
Ethnic and racial discrimination in both the work force and
the corporate domain is still widespread.
Business corporations play a central role in studies of elites.
The elite is a small group of people who control
huge financial resources and great influential political
In general, the elite means a group of people who
are more powerful than others.
Elite discourse examines how language and
communication define, mediate and legitimize class
Elites play central role in the reproduction of racism.
Racism is a social system of domination of a
specific kind of power of one group over other
groups, in the case of Europeans(whites) over non-
Racist discourse is a form of discriminatory social
practice that manifests itself in texts, talk and
It is one of the advanced methodologies in the study
of discourse, which deals with language as a form of
social practices and studies how text and speech
contribute to the creation of social and political
CDA is a movement of scholars who focus on social
issues and not primarily on academic paradigms.