Successfully reported this slideshow.
Your SlideShare is downloading. ×

y_llh.pptx

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Upcoming SlideShare
lrD.pptx
lrD.pptx
Loading in …3
×

Check these out next

1 of 4 Ad

More Related Content

Recently uploaded (20)

Advertisement

y_llh.pptx

  1. 1.  Corporate discourse is the overall communication activity of the company on a variety of levels.  Business owners have racist practices in dealing with workers.  Corporate managers also generally tend to deny or mitigate such discrimination blame the victim.  Social inequality is often rooted in economic inequality and the same is true for the position of minority.  Ethnic and racial discrimination in both the work force and the corporate domain is still widespread.  Business corporations play a central role in studies of elites.
  2. 2.  The elite is a small group of people who control huge financial resources and great influential political power.  In general, the elite means a group of people who are more powerful than others.  Elite discourse examines how language and communication define, mediate and legitimize class privilege.
  3. 3.  Elites play central role in the reproduction of racism.  Racism is a social system of domination of a specific kind of power of one group over other groups, in the case of Europeans(whites) over non- European peoples.  Racist discourse is a form of discriminatory social practice that manifests itself in texts, talk and communication.
  4. 4.  It is one of the advanced methodologies in the study of discourse, which deals with language as a form of social practices and studies how text and speech contribute to the creation of social and political power.  CDA is a movement of scholars who focus on social issues and not primarily on academic paradigms.

×