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HRM Approaches and Workers Empowerment


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The Human Resource Management Approaches, Soft and Hard Model. The case study of Taj Hotel Group and Empowerment

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HRM Approaches and Workers Empowerment

  1. 1. HRM approaches& worker empowerment : Applying theory A case study of ‘Taj’s People Philosophy and Star System’ Celia & Som
  2. 2. Hard working Just average Relax Nerd What kind of students are you?Top Lazy Diligent Last minute
  3. 3. What is your motivation? ORDegree Personal Satisfaction
  4. 4. PAUSE FOR THOUGHTSImagine you are a teacher, how you will keep your student active and motivate them to studying? Which methods will you use?
  5. 5. What are HRM approaches?Theories of HRM that put forward as anapproach to tackle the work force in acompanyHard HRM & Soft HRM
  6. 6. Hard HRMBased on Theory XAlso known as ClassicApproach, Michigan ModelPeople are viewed as lazyInterest of Employee andCompany totally oppositeWorking for moneyNeed to control & directNo motivation
  7. 7. Soft HRMBased on Theory YAlso known as Harvard ModelPeople are viewed as human,have feeling and motivationShare common goal with thecompanyWorking for self-satisfactionIndividual can be creative andproactive
  8. 8. Hard HRM vs. Soft HRM
  9. 9. Hard vs Soft HRMHard HRM Soft HRMCompany policies EmpowermentEmployee Contract RewardsRules&Standards(SOP) Recognition Flexibility&Adaptability
  10. 10. Hard & Soft HRM
  11. 11. Hard & Soft HRM
  12. 12. Taj’s PeoplePhilosophy andSTARS System
  13. 13. Introducing Taj Taj Hotel advertising campaignBy Dibyajyoti Pal and Sushant Michel Youtube, 2009
  14. 14. Taj’s HR PoliciesTPP = Taj’s People PhilosophySTARS = Special Thanks and Recognition SystemTBEM = Taj Business Excellence ModelBSS = Balance Scorecard SystemESTS = Employee Satisfaction Tracking System
  15. 15. Taj’s CharterEvery employee is the member of Taj familyThe Taj family would always strive to attract,retain and reward the best talent in the industryThe Taj family would commit itself to formalcommunication channels, which would fostertransparency
  16. 16. TPP Key Component‘The Womb to Tomb Approach’ It covered all the aspects ofan employee career from joining the group until his/herretirementBased on TATA Business Excellence Model(TBEM)Three major area that TPP included-Work system and processes-Learning and development-Employee Welfare
  17. 17. What is a HRM Model?A key tool driving the responsibilities of HRfunction in the organizationA bridge between Strategy and other key area ofHRM; processes and organizational structureClearly defined strategic HR processes and areasthat show the goal and the main driver of thecompany
  18. 18. Paternalist model Production modelHard HRM Professional modelSoft HRM Human Resource Model Modern-day Taylorism Model
  19. 19. Paternalist Welfare ModelEmphasizes the need to look after theemployees as a mean to the employees,in turn, looking after customers
  20. 20. Paternalist Welfare ModelSTARS System‘Happy Employee lead tohappy customer’
  21. 21. Production ModelCharacterized by close integration withthe business thorough expertly handle,consistent practices, ensuring a propersupply, proper guidelines to maintaincontinuity of production
  22. 22. Production ModelSTARS SystemThe points levels (consistency)
  23. 23. Professional ModelDemonstrably high competence in fourcore activities of selection, training,pay&industrial relations and thepersonnel departments
  24. 24. Professional ModelSelection (fresh graduates)2 years intensive trainingprogram in variousfield;sales&marketing,finance, service, front officeetc.Clear philosophyCenter for Excellence
  25. 25. Human Resource ModelPeople-orientated focus throughoutorganization, including respect for theindividual, full utilization of individualabilities and sophisticated policies foremployee involvement
  26. 26. Human Resource ModelPeople-orientatedTalented managementPolicies for employee employeeinvolvement(360-degree feedback)Balanced Scorecard System (BSS)Employee Satisfaction TrackingSystem (ESTS)
  27. 27. Modern-day TaylorismA variant of the production model,founded in parts of service sector
  29. 29. Hard or Soft?A paternalist welfare modelA production modelA professional modelA human resource modelModern-day Taylorism
  30. 30. Hard or Soft?A paternalist welfare model SoftA production modelA professional modelA human resource modelModern-day Taylorism
  31. 31. Hard or Soft?A paternalist welfare model SoftA production model HardA professional modelA human resource modelModern-day Taylorism
  32. 32. Hard or Soft?A paternalist welfare model SoftA production model HardA professional model HardA human resource modelModern-day Taylorism
  33. 33. Hard or Soft?A paternalist welfare model SoftA production model HardA professional model HardA human resource model SoftModern-day Taylorism
  34. 34. Hard or Soft?A paternalist welfare model SoftA production model HardA professional model HardA human resource model SoftModern-day Taylorism Hard
  35. 35. What is Empowerment?The process of enhancing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes
  36. 36. PAUSE FOR THOUGHTS Have you experienced the situation of empowerment?How and why you decided to empowerment yourself or your employees?
  37. 37. PAUSE FOR THOUGHTS Is empowerment works well every time? Is there anynegative point of views regarding empowerment people?
  38. 38. ReferencesAcademic.2010.Hard vs Soft Model. [online] Available at [Accessed August 23, 2011]Difference Between.2010.Difference between Hard and Soft HRM. [online]Available at [Accessed August 23, 2011]Gabriel Scarcity’s rent.2011.Soft and Hard Human ResourceManagement(Utilitarian instrumentalism versus developmental humanism).[online] Available at [Accessed August 25, 2011HR Management Guide.2010.HR Model. [online] Available at [Accessed August 25, 2011]Poole, M. 1999.Human Resource Management: Critical Perspectives on Businessand Management. [online books] London: Routledge. Available from [Accessed August 26, 2011]The Indian Hotel Company Limited.2011.Taj Hotels Resorts and Palaces. [online]Available at [Accessed August 23, 2011]
  39. 39. Thank you for your attention