Silent Auction Secrets: 5 simple changes to generate bigger bids

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Auction planners: How do you get guests to bid more in your silent auction?

When you’ve gone to the effort of soliciting donors for items, setting up displays, and arranging volunteers for checkout, it’s not a pleasant feeling at night’s end to realize your fabulous items were sold at a hefty discount. It can be really demoralizing.

Here’s the good news. Even if you don’t change your items OR your audience, you can still raise more money. You just need to use the same marketing and psychological tactics in your silent auction that the big stores use to get us consumers to buy.

The commercial sector spends millions of dollars in marketing studies; they know the triggers that get us to pull out our credit cards. In this webinar, you’ll learn how to adapt five of their marketing secrets to your silent auction, so you can appreciate the same benefits.

In this fun and incredibly practical webinar, you’ll see examples of good (and bad) silent auctions in action so you know how to get top bids at your event.

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  • On the Guaranteed Bid point, couldn't I make the argument that setting a guaranteed price puts a cap on the potential revenue from that item? How do I know that someone at the event doesn't value that item at a higher price?
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Silent Auction Secrets: 5 simple changes to generate bigger bids

  1. 1. Sponsored by: Silent Auction Secrets 5 simple changes to generate bigger bids Sherry Truhlar October 9, 2013 Twitter Hashtag - #4Glearn Part Of:
  2. 2. Sponsored by: Advising nonprofits in: • Strategy • Planning • Organizational Development www.synthesispartnership.com (617) 969-1881 info@synthesispartnership.com INTEGRATED PLANNING Part Of:
  3. 3. Sponsored by:Part Of: Coming Soon
  4. 4. Sponsored by: Today’s Speakers Sherry Truhlar President Red Apple Auctions Assisting with chat questions: Jamie Maloney, 4Good Founding Director of Nonprofit Webinars and Host: Sam Frank, Synthesis Partnership Part Of:
  5. 5. Silent Auction Secrets: 5 simple changes to generate bigger bids Sherry Truhlar,CMP, BAS, CAI www.RedAppleAuctions.com
  6. 6. Who is Sherry?
  7. 7. Good ideas get around
  8. 8. Good ideas get around
  9. 9. My process became …
  10. 10. Is this your auction mindset? “Everything we spend takes away from the bottom line.”
  11. 11. Is this your auction mindset? “Everything we spend takes away from the bottom line.”
  12. 12. Your auction is a business! Treat it like one.
  13. 13. This savvy gal treated it like a business & saw a $50k gain... http://www.redappleauctions.com/about-us/clients/robin/
  14. 14. The big picture Audience Development Item Acquisition Auction Operations
  15. 15. Change #1: Sound system, with a wireless mic Let’s think like a business. Do retail stores use sound? They do at my supermarket.
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  17. 17. Hotel ceiling sound systems won’t work.
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  23. 23. Change #2: The right lighting Let’s think like a business. Do retail stores use dim lighting or bright? They use bright light because they want you to see and buy the merchandise.
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  31. 31. Change #3: Adequate space Let’s think like a retail business. Ever notice this? Cheap items = casual displays Pricey items = nice displays
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  38. 38. Change #4: Props Let’s think like a retail business... Guests should be able to experience the item. Entice them to buy.
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  46. 46. Change #5: Guaranteed Bid Let’s think like a business. Let’s make it easy for guests to spend money!
  47. 47. Guaranteed Bid: An opportunity to buy an item outright.
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  51. 51. Five Changes 1. Sound 2. Lighting 3. Spacing 4. Props 5. Guaranteed Purchase AND NOW ... What about items?
  52. 52. Two resources for procurement help Free www.RedAppleAuctions.com
  53. 53. Two resources for procurement help Free Fee www.RedAppleAuctions.com www.BigTicketProcurementSecrets.com
  54. 54. www.RedAppleAuctions.com www.Pinterest.com/SherryTruhlar www.LinkedIn.com/in/SherryTruhlar www.Facebook.com/RedAppleAuctions www.Twitter.com/AuctionExpert Where to find me?

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