Nature, Nurture & Auction Profits              Tom Weitbrecht              September 12, 2012A Service   Of:              ...
INTEGRATED PLANNING            Advising nonprofits in:        www.synthesispartnership.com            • Strategy          ...
www.mission.doA Service   Of:                  Sponsored by:
Today’s Speaker                                       Tom Weitbrecht                                             President...
Welcome
Agenda• Up-front considerations   –   Date   –   Meal   –   Ticket Sales / Event Registration   –   Auction Items   –   Cr...
Up-Front Considerations• Date   – Saturday night is optimum• Meal   – Sit-down dinner is best• Ticket Sales / Event Regist...
Up-Front ConsiderationsSouth Shore Habitat Case Study         Meal   Ticket Price   ProfitYear 1Year 2Year 3
Event Night Chronology•   Check In•   Silent Auction•   50/50 Raffle Winner Announced•   Live Auction    – Fund a Need• Ra...
Check In• Pre-Registration• Attendee Information   – Phone Number   – Email• Table Assignments• Pre-Swiping Credit Cards• ...
Silent Auction• Table Locations• Bid Sheet Layout   – Numbers, Not Names   – Minimum Increments   – Minimum Bids
Silent Auction• Item Arrangement   – Physical Items & Gift Certificates   – Categorization• Sound, Sound, Sound!!!
Silent Auction - Countdown            Countdown             Close in Sections      Seat Attendees for Dinner      Distribu...
Live Auction•   Item Display•   Bid Caller•   Timing•   Lighting•   Sound, Sound, Sound!!•   Fund-A-Need
Live Auction – Item Display
Live Auction Bid Caller
Live Auction - Timing
Live Auction - Timing
Live Auction - Lighting
Live Auction – Sound!!!
Live Auction – Fund-A-Need
Check Out• Payment• Item Distribution
Review• Up-front considerations   – Date   – Meal   – Ticket Sales / Event     Registration   – Auction Items   – Credit C...
Review• Event Night Chronology   – Check In                    – Live Auction   – Silent Auction                   •   Ite...
Questions
Upcoming Webinars     Dates                               Topic    9/19     Big Giving Results    9/25     What To Do When...
Thank you!  Please complete the post event survey       that will show up as you leave the webinar.                       ...
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
Nature, Nurture & Auction Profits
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Nature, Nurture & Auction Profits

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Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

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Nature, Nurture & Auction Profits

  1. 1. Nature, Nurture & Auction Profits Tom Weitbrecht September 12, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: www.synthesispartnership.com • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Tom Weitbrecht President Strategic Auction Alliance, Weitbrecht Auctioneers, Inc.Assisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Welcome
  6. 6. Agenda• Up-front considerations – Date – Meal – Ticket Sales / Event Registration – Auction Items – Credit Cards• Event Night Chronology – Check In – Silent Auction – Raffle – Live Auction • Fund-A-Need – Check Out• Question & Answer Session
  7. 7. Up-Front Considerations• Date – Saturday night is optimum• Meal – Sit-down dinner is best• Ticket Sales / Event Registration – Price tickets to attract the right audience – Offer on-line registration – Beware of corporate table sales• Auction Items – Target “blue sky” items for the live auction – Combine several donations into one lot• Credit Cards
  8. 8. Up-Front ConsiderationsSouth Shore Habitat Case Study Meal Ticket Price ProfitYear 1Year 2Year 3
  9. 9. Event Night Chronology• Check In• Silent Auction• 50/50 Raffle Winner Announced• Live Auction – Fund a Need• Raffle Winners Drawn• Check Out
  10. 10. Check In• Pre-Registration• Attendee Information – Phone Number – Email• Table Assignments• Pre-Swiping Credit Cards• Auction Booklets – Restrictions should be disclosed!• Name Tags
  11. 11. Silent Auction• Table Locations• Bid Sheet Layout – Numbers, Not Names – Minimum Increments – Minimum Bids
  12. 12. Silent Auction• Item Arrangement – Physical Items & Gift Certificates – Categorization• Sound, Sound, Sound!!!
  13. 13. Silent Auction - Countdown Countdown Close in Sections Seat Attendees for Dinner Distribute Result Reports
  14. 14. Live Auction• Item Display• Bid Caller• Timing• Lighting• Sound, Sound, Sound!!• Fund-A-Need
  15. 15. Live Auction – Item Display
  16. 16. Live Auction Bid Caller
  17. 17. Live Auction - Timing
  18. 18. Live Auction - Timing
  19. 19. Live Auction - Lighting
  20. 20. Live Auction – Sound!!!
  21. 21. Live Auction – Fund-A-Need
  22. 22. Check Out• Payment• Item Distribution
  23. 23. Review• Up-front considerations – Date – Meal – Ticket Sales / Event Registration – Auction Items – Credit Cards
  24. 24. Review• Event Night Chronology – Check In – Live Auction – Silent Auction • Item Display • Tables • Bid Caller • Bid Sheets • Timing • Item Arrangement • Lighting • Sound • Sound • Countdown • Fund-A-Need • Reports – Check Out – Raffle • Payment • Item Distribution
  25. 25. Questions
  26. 26. Upcoming Webinars Dates Topic 9/19 Big Giving Results 9/25 What To Do When Your Vendor Kills Your Fundraising Software 10/2 Sponsored by: 5 Ways to Ratchet Up Your Fundraising Using LinkedIn 10/3 Nonprofit Boards and Effective Governance Register at NonprofitWebinars.comA Service Of:
  27. 27. Thank you! Please complete the post event survey that will show up as you leave the webinar. Sponsored by: You will be receiving an email with links to the materials shortly after the webinar.A Service Of:
  28. 28. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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