Nature, Nurture & Auction Profits

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Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!

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Nature, Nurture & Auction Profits

  1. 1. Nature, Nurture & Auction Profits Tom WeitbrechtA Service Of: Sponsored by:
  2. 2. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  3. 3. Today’s Speaker Tom Weitbrecht President, Strategic Auction Alliance, Hosting:Assisting with chat questions: Weitbrecht Auctioneers, Inc.April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  4. 4. Welcome
  5. 5. Agenda• Up-front considerations – Date – Meal – Ticket Sales / Event Registration – Auction Items – Credit Cards• Event Night Chronology – Check In – Silent Auction – Raffle – Live Auction • Fund-A-Need – Check Out• Question & Answer Session
  6. 6. Up-Front Considerations• Date – Saturday night is optimum• Meal – Sit-down dinner is best• Ticket Sales / Event Registration – Price tickets to attract the right audience – Offer on-line registration – Beware of corporate table sales• Auction Items – Target “blue sky” items for the live auction – Combine several donations into one lot• Credit Cards
  7. 7. Up-Front ConsiderationsSouth Shore Habitat Case Study Meal Ticket Price ProfitYear 1Year 2Year 3
  8. 8. Event Night Chronology• Check In• Silent Auction• 50/50 Raffle Winner Announced• Live Auction – Fund a Need• Raffle Winners Drawn• Check Out
  9. 9. Check In• Pre-Registration• Attendee Information – Phone Number – Email• Table Assignments• Pre-Swiping Credit Cards• Auction Booklets – Restrictions should be disclosed!• Name Tags
  10. 10. Silent Auction• Table Locations• Bid Sheet Layout – Numbers, Not Names – Minimum Increments – Minimum Bids
  11. 11. Silent Auction• Item Arrangement – Physical Items & Gift Certificates – Categorization• Sound, Sound, Sound!!!
  12. 12. Silent Auction - Countdown Countdown Close in Sections Seat Attendees for Dinner Distribute Result Reports
  13. 13. Live Auction• Item Display• Bid Caller• Timing• Lighting• Sound, Sound, Sound!!• Fund-A-Need
  14. 14. Live Auction – Item Display
  15. 15. Live Auction Bid Caller
  16. 16. Live Auction - Timing
  17. 17. Live Auction - Timing
  18. 18. Live Auction - Lighting
  19. 19. Live Auction – Sound!!!
  20. 20. Live Auction – Fund-A-Need
  21. 21. Check Out• Payment• Item Distribution
  22. 22. Review• Up-front considerations – Date – Meal – Ticket Sales / Event Registration – Auction Items – Credit Cards
  23. 23. Review• Event Night Chronology – Check In – Live Auction – Silent Auction • Item Display • Tables • Bid Caller • Bid Sheets • Timing • Item Arrangement • Lighting • Sound • Sound • Countdown • Fund-A-Need • Reports – Check Out – Raffle • Payment • Item Distribution
  24. 24. Find the listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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