Growing Your Nonprofit List


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* Are you tired of being the ‘best kept secret’ in town?
* Are you frustrated that people just don’t ‘get it’?
* Do you know that you could have a bigger impact – if only more people were part of your nonprofit’s family?

It is possible to grow a larger – and more engaged – audience to help you advance your cause. In this webinar, we’ll be covering both online and in-person strategies for getting the word out and increasing your list size.

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Growing Your Nonprofit List

  1. 1. Growing Your Nonprofit List Kirsten Bullock October 10, 2012A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Kirsten Bullock Nonprofit Coach Bullock Consulting Inc.Assisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Tara Jensen, Nonprofit WebinarsA Service Of: Sponsored by:
  5. 5. Building Your Nonprofit List An Introduction Presented by: Kirsten Bullock CFRE, MBA
  6. 6. Why is a list important?“One of the key determinants of grassroots strength is the size of an A larger list allowsorganization’s deliverable email list.for greater success in just about everysphere of online engagement, fromfundraising to advocacy to viralrecruitment. And, since managing a 100,000-person list takesnearly as much effort as managing a 1 million-person list, economies ofscale make larger lists even more valuable.”Source: The e-Nonprofit Benchmark Study by NTEN (Nonprofit Technology Network) andM+R Strategic Services
  7. 7. OVERVIEW• General Themes• Traditional• Media / PR• Online / Social Media• Partnerships• Next Steps
  8. 8. General Themes• Listen first• Don’t wait for it to be perfect• Don’t wait for it to go viral• Automate what you can• Find a ‘meme’
  9. 9. Automation• Processes and Procedures• Checklists• Pre-scheduling posts• Managing email lists
  10. 10. Meme Design by Ellie Koning
  11. 11. Traditional• Speaking• Networking• Traditional Media / PR• Advertising
  12. 12. Speaking• Community Groups• 101 Events – Inviting People – The Event – Follow Up• Response Cards
  13. 13. Networking• Community Groups, Business Groups• “As You Go”• Elevator Speech Exercise for Boards – Why do you care? – Write down some notes – Share with 4 others – Debrief
  14. 14. Traditional Media / PR• On the Move Postings• Press Releases• News Jacking
  15. 15. Press Releases• Regular• Newsworthy• Relevant• Timely• HARO (Help a Reporter Out)• News Jacking
  16. 16. Landing Pages• Don’t want prospect to get distracted• Focus on one specific objective for a landing page• How many landing pages do you need?
  17. 17. Online / Social Media• Webpage• Twitter• LinkedIn• Facebook• Article Marketing
  18. 18. Web Page• SEO (search engine optimization) – Update Content – Keywords – Outside Links• Central spot for online activities• Sign Up Box• IFO (Irresistible Free Offer)• “Squeeze” or landing page
  19. 19. Twitter• Don’t treat it like Facebook• Post at least once a day• Space out your tweets• Best CTR (click through) 8-9am, 2pm, 3pm 5pm• Best RT (retweets): noon – 4pm• Tweet on the weekend• Short and sweet• Don’t be a downer• Place links early
  20. 20. LinkedIn• Start with your goals• Optimize your personal profile• Optimize your nonprofit or company profile• Take advantage of the power of groups• LinkedIn Answers
  21. 21. Facebook• Think headline – not article• Post every other day• A picture is worth 1,000 words• Tell good stories• Use analytics with your links
  22. 22. Article Marketing• Position your organization as the expert• Provides external links to your website• Drives new people to your website• One suggestion to submit to:
  23. 23. Partnerships• Informal – Guest Posts – Cross Promotion• Formal – Formal agreements – Joint Events
  24. 24. Next Steps if You’re Just Getting Started• Select three strategies• Identify two-three potential partners• Develop a plan for one of the strategies
  25. 25. Let’s stay in touch Kirsten M. Bullock, MBA, CFRE 502.708.1020
  26. 26. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: