Crowdfunding is the buzziest buzz word in fundraising today. But what does it really mean and how can you take advantage of it to run your social change initiative? What is the difference between crowdsourcing, crowdfunding and peerfunding. What do you need to know to successfully raise funds from your community when over 60% of campaigns fail? Co-founder of StartSomeGood.com Tom Dawkins will introduce participants to both the theory and practice of peerfunding, dispelling misconceptions and giving attendees the knowledge they need to utilize this new fundraising form in the pursuit of their social mission.