Crisis Communications for Nonprofits


Published on

Sexual misconduct, embezzlements, sudden changes in leadership, defunding programs, loss of accreditation, compensation issues, misuse of philanthropic funds, labor disputes...

Members of the media have spent their entire careers getting ready to interview you.

Doesn't it make sense to spend just a few minutes learning why the media doesn't cover your story or issue the way you want? And when they do, why the story doesn't look or read the way you think it should?

Especially in today's world of "gotcha" journalism, with tiny, digital cameras capable of sending hi-definition pictures to YouTube and CNN within minutes and reputational challenges amplified exponentially by Facebook and Twitter, "managing the media" is a necessary skill set for educational leaders.

This fast-paced talk by veteran crisis communications and media specialist Bruce Hennes, from Hennes Paynter Communications in Cleveland, Ohio (, will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining "control of the message," enabling you to move your message forward or mount a defense against a sudden press onslaught.

Published in: Business
1 Comment
  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here:

    Also, we invite you to watch the video for this session here:
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Crisis Communications for Nonprofits

  1. 1. Crisis Communications for Nonprofits Bruce Hennes February 13, 2013A Service Of: Sponsored by:
  2. 2. INTEGRATED PLANNING Advising nonprofits in: • Strategy • Planning (617) 969-1881 • Organizational Development info@synthesispartnership.comA Service Of: Sponsored by:
  3. 3. Affordable collaborative data management in the cloud.A Service Of: Sponsored by:
  4. 4. Today’s Speaker Bruce Hennes Managing Partner Hennes Paynter CommunicationsAssisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by:
  5. 5. Crisis Communications for Nonprofits Presenter Bruce Hennes February 13, 2013
  6. 6. • Who we are• What we do• Communicating with your stakeholders thru and around the media
  7. 7. Print Interviews vs. Television Interviews
  8. 8.
  9. 9. Crisis Communications for Nonprofits Hennes Paynter Crisis Communications & Media Relations E-Newsletter Twice a month, best practices and interesting links.For a gratis subscription, send your email address to
  10. 10. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by: