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LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors.
In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results.
The end result: a new way of benefiting from LinkedIn as a power tool in your agency’s marketing toolbox.