30 e-Ssential e-Tips for Your Nonprofit:     e-Strategy, e-Fundraising, e-Marketing, e-   Newsletters, e-Advocacy, e-Store...
Protecting and Preserving the     www.cjwconsulting.com            Institutional Memories of            Nonprofits Since 1...
www.mission.doA Service   Of:              Sponsored by:
Today’s Speaker                                    Allan Pressel                                     CEO/founder          ...
Effective Internet Strategy For Your    Organization     Nonprofit Webinars     August 14, 2012Presented by:Allan Pressel,...
Inbound marketing techniques1.   Search engine optimization (SEO)2.   Search engine marketing (SEM)3.   Pay-per-click (PPC...
Search Engine Optimization (part 1)  1. What are the key search engines?  2. How do they work?     •   200+ ranking factor...
Search Engine Optimization (part 2) c. Keyword selector tools         •   http://inventory.overture.com/d/searchinventory/...
Search Engine Optimization (part 3)   d. Use blogs          •   Within your site          •   Interactive          •   Off...
Search Engine Optimization (part 4)   q. Get listed in important directories:          •   The Open Directory Project: www...
Search Engine Optimization (part 5)    u. Get your traffic rank at www.alexa.com    v. Your site should display with or wi...
Branding
Cool technology  •   Client/donor thank you videos  •   Video spokesperson  •   Text to donate (or anything!)  •   QR codes
Private Internet Consultation I’d like to offer each of you a free private Internet consultation    One hour    Consulta...
How would nonprofits like to use the web?           1. Raise               2. Lower costs       3. Attract in-kind        ...
7 Key Goals of an Effective Website    You should set these goals for your site:    •Findability    •Stickiness    •Loyalt...
Allan Pressel                    Thanks!allan@PowerSite123.comwww.PowerSite123.com310-793-9707877-456-3210PowerSite123641 ...
Find listings for our current season          of webinars and register at:            NonprofitWebinars.comA Service   Of:...
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30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketing, e-Newsletters, e-Advocacy, e-Store, e-Everything

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This webinar shares 30 essential tips on how your nonprofit can use the Internet effectively — to maximize fundraising, marketing, communication, volunteer recruitment, search engine optimization, advocacy, and much more. You’ll learn what people should be able to SEE and DO on your website. The session is quite interactive (and therefore fun!), including live analysis of audience members’ websites.

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  • Did you find this presentation helpful and would like to see more of our sessions? Feel free to register for any of our upcoming NonprofitWebinars sessions here: http://nonprofitwebinars.com/webinars/

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30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketing, e-Newsletters, e-Advocacy, e-Store, e-Everything

  1. 1. 30 e-Ssential e-Tips for Your Nonprofit: e-Strategy, e-Fundraising, e-Marketing, e- Newsletters, e-Advocacy, e-Store, e-Everything Allan Pressel August 14, 2012A Service Of: Sponsored by:
  2. 2. Protecting and Preserving the www.cjwconsulting.com Institutional Memories of Nonprofits Since 1993 (866) 598-0430 info@cjwconsulting.comA Service Of: Sponsored by:
  3. 3. www.mission.doA Service Of: Sponsored by:
  4. 4. Today’s Speaker Allan Pressel CEO/founder PowerSite123Assisting with chat questions: Hosting:Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.A Service Of: Sponsored by:
  5. 5. Effective Internet Strategy For Your Organization Nonprofit Webinars August 14, 2012Presented by:Allan Pressel, CEO/founderPowerSite123 (formerly known as CharityFinders)877-456-3210www.PowerSite123.comAllan@PowerSite123.com
  6. 6. Inbound marketing techniques1. Search engine optimization (SEO)2. Search engine marketing (SEM)3. Pay-per-click (PPC)4. Blogging5. Content creation6. E-newsletters7. Articles8. Social media9. Website
  7. 7. Search Engine Optimization (part 1) 1. What are the key search engines? 2. How do they work? • 200+ ranking factors! 3. What can you do to optimize your search engine standings? a. Metatags • Description • should be < 150 characters • Keyword b. Choosing and Using Keywords • < 10 keywords per page • Use keywords/phrases liberally in page title, headings, body • Use HTML tags to denote headings (e.g., H1, H2, etc.) • Use different keywords on different pages • Keep them updated • You should have a keyword that is in your website address. • You should have a keyword that is in your page title
  8. 8. Search Engine Optimization (part 2) c. Keyword selector tools • http://inventory.overture.com/d/searchinventory/suggestion • Google Zeitgeist - www.google.com/press/zeitgeist.html • Google AdWords Keyword Tool - https://adwords.google.com/select/KeywordToolExternal • Google Trends - www.google.com/trends • MSN Search Insider - www.imagine-msn.com/insider • Yahoo Buzz Index: http://buzz.yahoo.com d. Links • Incoming • To count your links in Google, type “link:www.yournonprofit.org” • Outgoing • Choose relevant, reputable sites • Twitter account • # followers • Tweet/retweets
  9. 9. Search Engine Optimization (part 3) d. Use blogs • Within your site • Interactive • Offer RSS feeds • Lots of incoming links • Submit your blog to technorati.com • Submit your blog to bloggrader.com e. Avoid splash pages f. Don’t require cookies g. Use alt text (on every image) h. Robots.txt i. Search engines prefer HTML j. Search engines prefer text over graphics k. Don’t use frames l. Be careful with Flash and JavaScript m. Create a site map n. All pages should be easy to navigate to (esp. home page) o. Create focused pages
  10. 10. Search Engine Optimization (part 4) q. Get listed in important directories: • The Open Directory Project: www.dmoz.org • Yahoo Directory: http://dir.yahoo.com • ZoomInfo Directory: www.zoominfo.com r. Use conversion forms s. Page titles should be descriptive, and <70 characters t. Purchase your domain name (URL) for as long as possible
  11. 11. Search Engine Optimization (part 5) u. Get your traffic rank at www.alexa.com v. Your site should display with or without the “www” • set up a permanent “301” redirect w. Keep your site updated frequently x. Videos y. Register with search engines SEO is based on unknown and changing algorithms!
  12. 12. Branding
  13. 13. Cool technology • Client/donor thank you videos • Video spokesperson • Text to donate (or anything!) • QR codes
  14. 14. Private Internet Consultation I’d like to offer each of you a free private Internet consultation  One hour  Consultation includes:  PowerSite123’s assessment of your: 1. Website 2. Social media 3. SEO 4. Marketing  Recommendations  Building your most-needed functionality  In person or by webinar  Include anyone you want (e.g., CEO/ED, board members, etc.)  In one location or several  We’ll contact you in shortly to schedule the consultation
  15. 15. How would nonprofits like to use the web? 1. Raise 2. Lower costs 3. Attract in-kind more $ donations 4. Build 9. Motivate people to capaci support/patroniz ty e the organization – immediately 5. Track user demograp hics 8. More event attendees, members,, e- 6. Recruit staff advocacy, etc. (& volunteers) 7. Long-term relationships …in a way that doesn’t take time w/ constituents and $ away from the mission
  16. 16. 7 Key Goals of an Effective Website You should set these goals for your site: •Findability •Stickiness •Loyalty •Referability •Maximum conversion rate •Dynamism •Positive ROI
  17. 17. Allan Pressel Thanks!allan@PowerSite123.comwww.PowerSite123.com310-793-9707877-456-3210PowerSite123641 21st St.Hermosa Beach, CA 90254
  18. 18. Find listings for our current season of webinars and register at: NonprofitWebinars.comA Service Of: Sponsored by:

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