Crowdfunding: A Strategic Fundraising Plan for Nonprofits

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Crowdfunding is a great way to fundraise for your nonprofit. A successful fundraising campaign is one that has a marketing plan and prepared content that helps tell your story. This presentation is an outline of some of the best practices for crowdfunding. This fundraising blueprint will help you successfully raise money for your nonprofit.

You can learn more about crowdfunding, social media strategy and grant writing on my website at: http://nonprofitally.com/

If you would like to view the live presentation (video) just visit the Nonprofit Ally YouTube page at: http://www.youtube.com/watch?v=cmTJL3Mf5iU.

I hope this was helpful.
Steve

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Crowdfunding: A Strategic Fundraising Plan for Nonprofits

  1. 1. Preparing to LAUNCH your CROWDFUNDING Campaign A STRATEGIC PLAN FOR NONPROFITS CROWDFUNDING Presented by: Steve Vick
  2. 2. PEER TO PEER TO PEER TO PEER Connect EVERYTHING to EVERYTHING
  3. 3. Social Causes, 30 Business Entrepreneur, 16.9 Filming & Arts, 11.9 Music & Recording, 7.5 Energy & Environment, 5.9 Other, 28 MOST ACTIVE CATEGORIES (% of whole) Crowdfunding can be USED FOR ANY project: your dog’s surgery, your start up business, your NONPROFIT fundraiser, your latest album, RELIEF EFFORTS, product development, etc.
  4. 4. ESTIMATE NUMBER OF CROWDFUNDING PLATFORMS WORLDWIDE 283 [2010] 434 [2011] 536 [2012] FUNDS RAISED WORLDWIDE BILLIONS $ 2011 2012 2013 $1.5 $2.7 $5.1 Crowdfunding raised $5.1 BILLION WORLDWIDE in 2013. $
  5. 5. Elements of a CAMPAIGN Page
  6. 6. ELEMENTS OF A CAMPAIGN PAGE Campaigns with PERSONAL VIDEO raise more than 105% MORE than those that don’t Visitors are 22% MORE LIKELY to donate to campaigns that have RAISED 40% of their goal $
  7. 7. ELEMENTS OF A CAMPAIGN PAGE Deadlines create URGENCY and help increase % FUNDED 0 10 20 30 40 50 60 SHARING TOOLS (conversion rate %)
  8. 8. ELEMENTS OF A CAMPAIGN PAGE TELL YOUR STORY Campaigns with an average word count between 300-500 WORDS raise the most money Explain WHO WHAT WHY Use pictures of people, children, pets and projects
  9. 9. ELEMENTS OF A CAMPAIGN PAGE REGULAR UPDATES Reward based funding GREW 524% 43% of crowdfunding campaigns offer rewards Campaigns with regular updates raise 126% more than those with NO UPDATES
  10. 10. Preparing to LAUNCH
  11. 11. KickStarter IndieGoGo Fundly Fundrazr GoFundMe CrowdRise PICK A PLATFORM
  12. 12. PICK A PLATFORM Pick a Platform Fees 7-15% Social Media Multi- media Type of Funding All or Nothing You Keep it All NOT all platforms fund All projects. !
  13. 13. IDENTIFY WHAT & WHY People are more likely to donate WHEN THEY KNOW WHAT you are going to SPEND THE MONEY on and WHY YOU NEED IT MEALS
  14. 14. WHAT ARE YOUR GOALS Average successful campaigns raise $7,000 and last about 9 WEEKS
  15. 15. WHAT ARE YOUR GOALS KICKSTARTER BioLite Camp Stove Goal: $45,000 Raised: $514,862 GOFUNDME Willadsen Family Fire Goal: $5,000 Raised: $102,384 FUNDLY The Wounded Foundation Goal: $10,000 Raised: $31,543 INDIEGOGO VoCore: Coin-sized Computer Goal: $6,000 Raised: $49.491 CROWDRISE Catholic Charities of Boston Goal: $21,250 Raised: $42,004 of those that reach their goal RAISED MORE than their target78%
  16. 16. WHAT ARE YOUR GOALS $0 $0 $10,000 $28,000 weeks left. Who do YOU DONATE to ?2 [amount raised $8,100] [amount raised $8,100] A B
  17. 17. WHO IS ON YOUR TEAM Campaigns with teams RAISE 38% MORE than solo campaigns! +38%
  18. 18. WHAT IS YOUR BUDGET
  19. 19. WHAT IS YOUR BUDGET WHO IS ON YOUR TEAM WHAT ARE YOUR GOALS IDENTIFY WHAT & WHY PICK A PLATFORM Preparing to LAUNCH [REVIEW]
  20. 20. Make a PLAN
  21. 21. PREPARE YOUR CONTENT Your Story [300-500 words] Donation Letter Thank You Letter Video Photos Milestones CREATE as much content PRIOR TO LAUNCH
  22. 22. DETERMINE YOUR MILESTONES Keep your SUPPORTERS & followers up to date. Create MILESTONE CONTENT announcements PRIOR TO LAUNCH. 300 $10K
  23. 23. PERKS AND REWARDS 0 100 200 300 400 500 600 Reward Donation Equity Lending Growth Industry Share w/ $50 Donation CREATE photographs, descriptions and donation levels FOR EACH REWARD
  24. 24. PRESS RELEASES Goal Reached Milestone Reached Milestone Launch Each release should TELL A STORY that builds on previous release. The story is not the fundraiser, the STORY IS THE REASON for the fundraiser. Most news agency WRITE ABOUT SUCCESS The more you raise the more media coverage. Your campaign is an AWARENESS tool as well as a FUNDRAISER
  25. 25. MAKE A SCHEDULE Day 10: Update Facebook Day 11: Add new Reward Day 12: Post a Thank You/Update Campaigns with DAY–TO-DAY marketing plans RAISE 180% MORE! 180%
  26. 26. MAKE A SCHEDULE PRESS RELEASES PERKS AND REWARDS DETERMINE YOUR MILESTONES PREPARE YOUR CONTENT Make a PLAN [REVIEW]
  27. 27. LAUNCH
  28. 28. START AND FINISH WITH MOMENTUM 0 2 4 6 8 10 12 14 16 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 of funds raised will come 65% during the FIRST & LAST weeks of the campaign$ % Raised
  29. 29. START WITH YOUR INNER CIRCLE The Rest Industry Supporters Acquaintances Organizational partners Friends Family Coworkers 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Funds Raise your FIRST 30% quick. People SUPPORT SUCCESS.
  30. 30. LAUNCH IN A DAY EMAIL EVERYBODY 1000’s of people [inner circle first] ANNOUNCE kick off on all SOCIAL MEDIA PLATFORMS CALL YOUR mailing list [use a script] Throw a launch party to BUILD MOMENTUM and enthusiasm
  31. 31. START/FINISH WITH MOMENTUM LAUNCH IN A DAY START WITH YOUR INNER CIRCLE LAUNCH [REVIEW]
  32. 32. MAINTAIN the campaign
  33. 33. BE EVERYWHERE Social Media Email Phone Call PostersLetters Press Releases Newspaper ads
  34. 34. CONTINUED THANKS EASY THANK YOU Tips Say THANKS 3X more that you appeal for donations Make every thank PERSONAL Show donors how THEY HELPED Many crowdfunding platforms have AUTO THANK YOU emails and social media post
  35. 35. UPDATE, UPDATE, UPDATE Add NEW VIDEO AND PHOTS as the campaign progresses. A “thank you, things are going awesome” video halfway through the campaign can help KEEP MOMENTUM. Your CAMPAIGN PAGE blog with milestones, new rewards, press coverage links, etc. Use SOCIAL MEDIA as a STORYTELLING application. Ask for donations only ONCE OUT OF EVERY 10 POST – tops.
  36. 36. MAINTAIN the campaign BE EVERYWHERE CONTINUED THANKS UPDATE, UPDATE, UPDATE [REVIEW]
  37. 37. MOST IMPORTANT
  38. 38. AND MOST IMPORTANTLY AND MOST IMPORTANTLY MAINTAIN Be Everywhere Continued Thanks Update, Update LAUNCH Inner Circle Start with Momentum Launch in a Day MAKE A PLAN Content/Video Rewards Milestones PREPARE TO LAUNCH Pick Platform How Much $ What for?
  39. 39. AND MOST IMPORTANTLY PLAN YOUR WORK WORK YOUR PLAN
  40. 40. AND MOST IMPORTANTLY PLAN YOUR WORK – WORK YOUR PLAN MAINTAIN Be Everywhere Continued Thanks Update, Update LAUNCH Inner Circle Start with Momentum Launch in a Day MAKE A PLAN Video Rewards Milestones PREPARE TO LAUNCH Pick Platform How Much $ What for?
  41. 41. THANK YOU For more information go to: NonprofitAlly.com Or email Steve at: Steve@NonprofitAlly.com
  42. 42. RESOURCES Crowdfunding Trends and Statistics Statista.com/crowdfunding Visual.ly/crowdfunding Bethkanter.org/crowdfunding-info Dr4ward/crowdfunding-platforms

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