Wheelen10 ppt01

3,702 views

Published on

0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,702
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
176
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

Wheelen10 ppt01

  1. 1. STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER CHAPTER 1 Basic Concepts of Strategic Management
  2. 2. Basic Concepts of Strategic Management <ul><li>Globalization </li></ul><ul><ul><li>Internationalization of markets and corporations </li></ul></ul><ul><ul><ul><li>Global (worldwide) markets rather than national markets </li></ul></ul></ul><ul><li>Electronic Commerce </li></ul><ul><ul><li>Use of the Internet to conduct business transactions </li></ul></ul><ul><ul><ul><li>Basis for competition on a more strategic level rather than traditional focus on product features and costs </li></ul></ul></ul>
  3. 3. Basic Concepts of Strategic Management <ul><li>Electronic Commerce -- Trends </li></ul><ul><li>Forcing company transformation </li></ul><ul><li>Market access & branding changing – disintermediation of traditional distribution channels </li></ul><ul><li>Balance of power shift to consumer </li></ul><ul><li>Competition changing </li></ul>
  4. 4. Basic Concepts of Strategic Management <ul><li>Electronic Commerce -- Trends </li></ul><ul><li>Pace of business increasing </li></ul><ul><li>Internet purchasing beyond traditional boundaries </li></ul><ul><li>Knowledge key asset – source of competitive advantage </li></ul>
  5. 5. Strategic Management Defined Set of managerial decisions and actions that determines the long-run performance of a firm.
  6. 6. Basic Concepts of Strategic Management <ul><li>4 Phases of Strategic Management </li></ul><ul><li>Basic financial planning </li></ul><ul><li>Forecast-based planning </li></ul><ul><li>Externally-oriented planning </li></ul><ul><li>Strategic management </li></ul>
  7. 7. Basic Concepts of Strategic Management <ul><li>Highly Rated Benefits </li></ul><ul><li>Clearer sense of strategic vision </li></ul><ul><li>Sharper focus on strategic importance </li></ul><ul><li>Improved understanding of changing environment </li></ul>
  8. 8. Basic Concepts of Strategic Management <ul><li>Not Always a Formal Process </li></ul><ul><li>Where is the organization now? (not where do we hope it is) </li></ul><ul><li>If no changes are made, where will the organization be in 1,2,5 or 10 years? </li></ul><ul><li>What specific actions should management undertake? </li></ul><ul><li>What are the risks and payoffs? </li></ul>
  9. 9. Basic Concepts of Strategic Management Basic Elements of the Strategic Management Process
  10. 10. Environmental Scanning Defined Monitoring, evaluation, and disseminating information from external and internal environments –to key people in the firm
  11. 11. Basic Concepts of Strategic Management Environmental Variables
  12. 12. Environmental Scanning <ul><li>SWOT Analysis </li></ul><ul><li>Strengths – Weaknesses </li></ul><ul><li>Opportunities - Threats </li></ul>
  13. 13. Strategy Formulation Development of long-range plans for effective management of opportunities and threats in light of corporate strengths and weaknesses
  14. 14. Strategy Formulation <ul><li>Mission Statement </li></ul><ul><li>Purpose/reason for organization </li></ul><ul><li>Promotes shared expectations </li></ul><ul><li>Communicates public image </li></ul><ul><li>Who we are; what we do; what we aspire to </li></ul>
  15. 15. Organizational Adaptation <ul><li>Organization “fit” with environment </li></ul><ul><li>Theory of population ecology </li></ul><ul><li>Institution theory </li></ul><ul><li>Strategic choice perspective </li></ul><ul><li>Organizational learning theory </li></ul>
  16. 16. Organizational Adaptation <ul><li>Strategic flexibility </li></ul><ul><li>Demands long-term commitment to development of critical resources </li></ul><ul><li>Demands firm become a learning organization </li></ul>
  17. 17. Learning Organizations An organization skilled at creating, acquiring, and transferring knowledge and at modifying its behavior to reflect new knowledge and insights
  18. 18. Learning Organizations <ul><li>4 Chief Activities </li></ul><ul><li>Systematic problem solving </li></ul><ul><li>New approach experimentation </li></ul><ul><li>Learning from experiences </li></ul><ul><li>Intra-organization knowledge transfer </li></ul>
  19. 19. Basic Concepts of Strategic Management Hierarchy of Strategy
  20. 20. Goals & Objectives <ul><li>Corporate Goals/Objectives </li></ul><ul><ul><li>Profitability (net profit) </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>Resource utilization (ROE, ROI) </li></ul></ul><ul><ul><li>Market leadership </li></ul></ul>
  21. 21. Basic Concepts of Strategic Management <ul><li>3 Types of Strategy </li></ul><ul><ul><li>Corporate strategy </li></ul></ul><ul><ul><li>Business strategy </li></ul></ul><ul><ul><li>Functional strategy </li></ul></ul>
  22. 22. Basic Concepts of Strategic Management <ul><li>Corporate Strategy </li></ul><ul><ul><li>Stability </li></ul></ul><ul><ul><li>Growth </li></ul></ul><ul><ul><li>Retrenchment </li></ul></ul>
  23. 23. Basic Concepts of Strategic Management <ul><li>Business Strategy </li></ul><ul><ul><li>Competitive strategies </li></ul></ul><ul><ul><li>Cooperative strategies </li></ul></ul>
  24. 24. Basic Concepts of Strategic Management <ul><li>Functional Strategy </li></ul><ul><ul><li>Technological leadership </li></ul></ul><ul><ul><li>Technological followership </li></ul></ul>
  25. 25. Basic Concepts of Strategic Management Strategic Decision-Making Process
  26. 26. Strategic Decision Making <ul><li>Strategic Decisions </li></ul><ul><ul><li>Rare </li></ul></ul><ul><ul><li>Consequential </li></ul></ul><ul><ul><li>Directive </li></ul></ul>
  27. 27. Strategic Decision Making <ul><li>Mintzberg’s Modes </li></ul><ul><ul><li>Entrepreneurial mode </li></ul></ul><ul><ul><li>Adaptive mode </li></ul></ul><ul><ul><li>Planning mode </li></ul></ul><ul><ul><li>Logical incrementalism </li></ul></ul>
  28. 28. Hambrick and Fredrickson – Good Strategy <ul><li>5 Elements of Good Strategy </li></ul><ul><ul><li>Arenas </li></ul></ul><ul><ul><li>Vehicles </li></ul></ul><ul><ul><li>Differentiators </li></ul></ul><ul><ul><li>Staging </li></ul></ul><ul><ul><li>Economic logic </li></ul></ul>

×