Bigger Hippos & Happier Humans
Digital design has often focused on the metrics that make a product more efficient, a business more successful, a ‘user’ more engaged, an interaction more frictionless… all measurements of effectiveness… but the quantified self has now caught up with traditional analytics and we can treat people as more than stats and numbers.
The data we collect ubiquitously everyday now gives us the opportunity to measure something a lot more human centred within design - Happiness.
The hippocampus is a small organ located within the brain's medial temporal lobe and forms an important part of the limbic system, the region that regulates emotions & rewards. Associated with memory (in particular long-term memory) and an important role in spatial navigation. Designing with non-linear patterns that help to stimulate and grow the hippocampus creates more memorable experiences, which in turn make for happier campers.
In this interactive talk we will delve into why the ’tinderisation’ of design can lead to negative, unhappy people and introduce you to the concepts of designing non-linear human experiences that teach people more about who they are, how learning can help reverse the affects of Hippocampal atrophy & how human centred design needs to supersede user centred design for brands to win peoples happiness.