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Designing the future
@simsam33
Finding your compass in a hyper-connected world
hi
@simsam33
Era of innovation and
revolution
@simsam33
connected communities
smart cities
smart nations
@simsam33
autonomous vehicles
smart consumer goods
wearables and nearables
‘start-up revolution’
@simsam33
AI
machine learning
cognitive computing
@simsam33
we are at a tipping point
@simsam33
Why?
@simsam33
A story
@simsam33
Trust + Tech
helps us solve big problems
@simsam33
Acute Kidney Injury
100,000 deaths
@simsam33
Acute Kidney Injury costs the NHS
(in England) in excess of £1 billion
every year
@simsam33
Acute Kidney Injury costs the NHS
(in England) in excess of £1 billion
every year
That’s more than the annual cost of
trea...
Identify patients who are at risk of
developing Acute Kidney Injury
Streams App, Royal Free Hospital
@simsam33
Afia Ahmed, 38
@simsam33
Chris Laing, Renal Consultant, Royal Free Hospital
“On one day this week, the
app alerted us to 11 patients…
who were at r...
Royal Free Hospital Statement
“nurses … report it has been saving
them up to two hours every day,
which means they can spe...
Since that point
@simsam33
NHS and Google Deepmind were
found to have ‘inappropriately
shared the data’ of NHS patients
1.6 million people
@simsam33
Elizabeth Denham, Information Commissioner, ICO
“…the Trust could and
should have been far
more transparent with
patients ...
@simsam33
Tremendous opportunity
Tremendous responsibility
@simsam33
Back to our tipping point
@simsam33
People look for change.
@simsam33
Change
Q. Do digital disrupters build trust
from day 1? Or are they simply
winning business because people
want change?
@simsam33
Q. What happens if a ‘successful’
digital disruptor fails?
@simsam33
…2017
‘This is broken’
‘What’s the alternative?’
@simsam33
Unexpected change
@simsam33
Richard Edelman
“Trust in institutions has
evaporated to such an extent that
falsehood can be misconstrued as
fact, streng...
How do we ensure we’re both part
of change and still retaining trust?
@simsam33
Hyper-digitisation + change + trust = ?
@simsam33
@simsam33
@simsam33
@simsam33
Smart Meter
Solar Panel
Air Conditioner
Induction cooker
PC
Storage Battery
Smart TV
Refrigerator
Washing Machin...
Fundamental: build and maintain trust
Make benefits tangible
@simsam33
At an strategic level:
@simsam33
“Building trust needs to
be a strategy driver”
Sam Smith - medConfidential
At a brand level
“What am I being asked to do?”
“What am I sharing?”
“How does [brand] make this easier?”
@simsam33
At an institutional level:
Awareness (through teaching)
Transparency
Public engagement
@simsam33
Q: Do we need a code of conduct?
@simsam33
@simsam33
@simsam33
How much do you trust this service?
@simsam33
4.0
1,014,044 total
5 566,784
4 171,298
3 94,940
2 44,525
1 136,457
By taking part, you are sharing your data
(identifiable information about yourself) with us
@simsam33
Use my data to
help m...
“‘[in] 30 years from now,
we will ingest
information (through the
bloodstream)’”
Nicholas Negroponte
Thank you
Finding your Compass in a Hyper-Connected World - Sam Munton | Interact London 2017
Finding your Compass in a Hyper-Connected World - Sam Munton | Interact London 2017
Finding your Compass in a Hyper-Connected World - Sam Munton | Interact London 2017
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Finding your Compass in a Hyper-Connected World - Sam Munton | Interact London 2017

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2017 has seen change at a rate that’s both exciting and terrifying in equal measures. So how do we embrace uncertainty, and how do we design for a future where disruption and a hyper-digitised world collide?

Join Sam to ponder what the near and far future might look like as a result of hyper-digitisation, including a whistle-stop ‘tour’ of connected cities, smart fabrics & furniture and smart health.

Be prepared to leave with a few pertinent questions in your head that may well inspire future conversations (and debates!).

-

Sam is inspired by solving real life problems with elegant digital designs. In a modern digital design context, she believes it is imperative that we step away from building websites and transition to building digital services as experiences that are delivered across multiple channels.

With over 17 years’ experience in creating engaging design solutions, both client and agency side, Sam provides creative and strategic direction to clients and teams to humanise technology.

Published in: Design
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Finding your Compass in a Hyper-Connected World - Sam Munton | Interact London 2017

  1. 1. Designing the future @simsam33 Finding your compass in a hyper-connected world
  2. 2. hi @simsam33
  3. 3. Era of innovation and revolution @simsam33
  4. 4. connected communities smart cities smart nations @simsam33
  5. 5. autonomous vehicles smart consumer goods wearables and nearables ‘start-up revolution’ @simsam33
  6. 6. AI machine learning cognitive computing @simsam33
  7. 7. we are at a tipping point @simsam33
  8. 8. Why? @simsam33
  9. 9. A story @simsam33
  10. 10. Trust + Tech helps us solve big problems @simsam33
  11. 11. Acute Kidney Injury 100,000 deaths @simsam33
  12. 12. Acute Kidney Injury costs the NHS (in England) in excess of £1 billion every year @simsam33
  13. 13. Acute Kidney Injury costs the NHS (in England) in excess of £1 billion every year That’s more than the annual cost of treating breast cancer @simsam33
  14. 14. Identify patients who are at risk of developing Acute Kidney Injury Streams App, Royal Free Hospital @simsam33
  15. 15. Afia Ahmed, 38 @simsam33
  16. 16. Chris Laing, Renal Consultant, Royal Free Hospital “On one day this week, the app alerted us to 11 patients… who were at risk of developing Acute Kidney Injury.”
  17. 17. Royal Free Hospital Statement “nurses … report it has been saving them up to two hours every day, which means they can spend more time face-to-face with patients”
  18. 18. Since that point @simsam33
  19. 19. NHS and Google Deepmind were found to have ‘inappropriately shared the data’ of NHS patients 1.6 million people @simsam33
  20. 20. Elizabeth Denham, Information Commissioner, ICO “…the Trust could and should have been far more transparent with patients as to what was happening.”
  21. 21. @simsam33
  22. 22. Tremendous opportunity Tremendous responsibility @simsam33
  23. 23. Back to our tipping point @simsam33
  24. 24. People look for change. @simsam33
  25. 25. Change
  26. 26. Q. Do digital disrupters build trust from day 1? Or are they simply winning business because people want change? @simsam33
  27. 27. Q. What happens if a ‘successful’ digital disruptor fails? @simsam33
  28. 28. …2017 ‘This is broken’ ‘What’s the alternative?’ @simsam33
  29. 29. Unexpected change
  30. 30. @simsam33
  31. 31. Richard Edelman “Trust in institutions has evaporated to such an extent that falsehood can be misconstrued as fact, strength as intelligence, and self-interest as social compact.”
  32. 32. How do we ensure we’re both part of change and still retaining trust? @simsam33
  33. 33. Hyper-digitisation + change + trust = ? @simsam33
  34. 34. @simsam33
  35. 35. @simsam33
  36. 36. @simsam33 Smart Meter Solar Panel Air Conditioner Induction cooker PC Storage Battery Smart TV Refrigerator Washing Machine Control Centre
  37. 37. Fundamental: build and maintain trust Make benefits tangible @simsam33
  38. 38. At an strategic level: @simsam33 “Building trust needs to be a strategy driver” Sam Smith - medConfidential
  39. 39. At a brand level “What am I being asked to do?” “What am I sharing?” “How does [brand] make this easier?” @simsam33
  40. 40. At an institutional level: Awareness (through teaching) Transparency Public engagement @simsam33
  41. 41. Q: Do we need a code of conduct? @simsam33
  42. 42. @simsam33
  43. 43. @simsam33
  44. 44. How much do you trust this service? @simsam33 4.0 1,014,044 total 5 566,784 4 171,298 3 94,940 2 44,525 1 136,457
  45. 45. By taking part, you are sharing your data (identifiable information about yourself) with us @simsam33 Use my data to help me improve my health. Anonymise my data. Use it to improve my health and the lives of others. Share my anonymised data with third parties to support global research.
  46. 46. “‘[in] 30 years from now, we will ingest information (through the bloodstream)’” Nicholas Negroponte
  47. 47. Thank you

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