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Free Ways to Promote Indie Games Online

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Learn some organic marketing tactics that you can leverage to promote your desktop or mobile games with little to no advertising budget.

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Free Ways to Promote Indie Games Online

  1. 1. About Me, Nolan Clemmons Growth Hacker | Startup Founder | Mobile Gaming Entrepreneur Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!) Unity Development Studio - The Knights of Unity (@KnightsofUnity) Growth Marketing Agency - Growth.ly (w/ @hackapreneur) TM
  2. 2. Resources Pixel Prospector - http://www.pixelprospector.com/ /v/ Game Marketing - http://vgamemarketing.com/ Marketing for Indies - PR, Social Media, and Game Trailers: https://www.youtube.com/watch?v=Sd2IHO2xBrY
  3. 3. Agenda 1. Types of Media 2. Content 3. Social Media 4. Most Reliable Channel 5. Process
  4. 4. 3 Types of Media: ● Paid Media (Advertising, Trade Show Booth) ● Owned Media (Website, Social Media Pages, Mailing List) ● Earned Media (Press, Blogs, YouTubers, Social)
  5. 5. What Content To Prepare: 1. Images - Screenshots, Promotional Materials 2. GIF’s - Gameplay Footage 3. Videos - Game Trailers & Footage, Livestreams 4. Text - Game Pitch, Press Releases, ASO (App
  6. 6. Why GIF’s Are Essential (itch.io)
  7. 7. Online Game Distribution Channels
  8. 8. Social Media 1. Twitter - Accounts: Game, Studio, Personal - Tweet Often in all time zones, use hashtags, images, & video 2. Facebook - Company/Game Pages; Share to Groups, Create Events for Launch; (Live) Videos 3. Instagram - App/Game & Studio/Company Accounts - Images & Video 4. YouTube - Owned Videos (Studio Account) & Earned
  9. 9. Most Reliable Channel: Email
  10. 10. Process 1. Make Great Content (and a great game!) 2. Build Relationships - Engage on Social Media - Online Communities - Offline Networking & Events - Collect Emails - Personalize Reporter Outreach 3. Share Content - Use Tools to Automate Tasks (TweetDeck) 4. Measure (analytics) - Optimize (make Start 6-12 Months Before Launch
  11. 11. Questions?
  12. 12. Contact Follow me on Twitter! (@n_clemmons) Send me an email: nolan@wufasta.co Find us online: http://growth.ly http://theknightsofunity.com http://wufasta.co

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