NokiaN8 Usability Report<br />MCDM // University of Washington<br />COM 597: Interactivity Design: Usability<br /> <br />P...
Mission<br />Identify the <br />user experience <br />for the Nokia N8, its features, interface and design<br />12/16/10<b...
Over100Participants<br />70%Female<br />Average Age 19Tech-savvy Students<br />our Participants<br />12/16/10<br />COM 597...
Participant Phone profiles<br />Functionis the mainfactorwhen choosing a phone<br />iPhone,Android,and BlackBerry  users m...
Usability methods:<br /><ul><li>Affinity Diagramming
Task Analysis
Focus Groups
Surveys
Ethnographic Research</li></ul>The particpants:<br /><ul><li> Groups of 6-12 people
 24 groups</li></ul>12/16/10<br />COM 597: Interactivity Design: Usability    | <br />5<br />
MCDM Usability Class<br />Affinity Diagramming <br /><ul><li>6 sessions of 46 students
One task per group to test features
Write 1 positive, 1 negative on a post-it note
Ideas are categorized, and grouped</li></li></ul><li>MCDM Usability Class<br />Affinity Diagramming Process <br />
Task Analysis<br />2tasks x 3different phones <br />Tasks: <br />#1 - Add a contact, take a photo, and send it in a text<b...
Focus GROUp<br />Open-discussion approach:<br /><ul><li> Out-of-the-box experience
 Free-form play
 Camera-specific interaction
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  • 6 sessions of 46 studentsOne task per group to test featuresWrite 1 positive, 1 negative on a post-it noteIdeas are categorized, and grouped
  • 6 sessions of 46 studentsOne task per group to test featuresWrite 1 positive, 1 negative on a post-it noteIdeas are categorized, and grouped
  • Took a post task satisfaction survey Survey gauges users experience of mobile phones &amp; task experience of Nokia N8
  • Multimedia is the winning factorGreat aesthetic look and feelHardware and Interface was complicated and not intuitiveSocial Media is dampening the user experienceSound / Video / Photo Quality – Excellent!Multi-ApplicationLook to simplify menu layers to improve navigationConsider standard icons and processes
  • Nokia prez with_video(2)

    1. 1. NokiaN8 Usability Report<br />MCDM // University of Washington<br />COM 597: Interactivity Design: Usability<br /> <br />Prepared by:<br />Sam Aitymbetov, Katy Balatero, Cat Chien, <br />Nicole Collins, Sarah Glazer, Mary Perkins, <br />John Solit, Coco Tsai, Holly Wood<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />1<br />
    2. 2. Mission<br />Identify the <br />user experience <br />for the Nokia N8, its features, interface and design<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />2<br />
    3. 3. Over100Participants<br />70%Female<br />Average Age 19Tech-savvy Students<br />our Participants<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />3<br />
    4. 4. Participant Phone profiles<br />Functionis the mainfactorwhen choosing a phone<br />iPhone,Android,and BlackBerry users made up more than 60% of the participants study base<br />More than 61% of participants are familiar with touchscreen phones<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />4<br />
    5. 5. Usability methods:<br /><ul><li>Affinity Diagramming
    6. 6. Task Analysis
    7. 7. Focus Groups
    8. 8. Surveys
    9. 9. Ethnographic Research</li></ul>The particpants:<br /><ul><li> Groups of 6-12 people
    10. 10. 24 groups</li></ul>12/16/10<br />COM 597: Interactivity Design: Usability | <br />5<br />
    11. 11. MCDM Usability Class<br />Affinity Diagramming <br /><ul><li>6 sessions of 46 students
    12. 12. One task per group to test features
    13. 13. Write 1 positive, 1 negative on a post-it note
    14. 14. Ideas are categorized, and grouped</li></li></ul><li>MCDM Usability Class<br />Affinity Diagramming Process <br />
    15. 15. Task Analysis<br />2tasks x 3different phones <br />Tasks: <br />#1 - Add a contact, take a photo, and send it in a text<br />#2 - Shoot a video and post it to YouTube<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />8<br />
    16. 16. Focus GROUp<br />Open-discussion approach:<br /><ul><li> Out-of-the-box experience
    17. 17. Free-form play
    18. 18. Camera-specific interaction
    19. 19. General mobile-phone usage</li></ul>12/16/10<br />COM 597: Interactivity Design: Usability | <br />9<br />
    20. 20. Survey<br />Task groups of users<br /><ul><li> Log onto Facebook
    21. 21. Shoot and edit a video
    22. 22. Create an MP3 playlist</li></ul>Surveys handed out after task completion<br />Gauge user experience and task flow<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />10<br />
    23. 23. General impressions<br />Sleek, compact, up-to-date<br />One-touch camera button well-received<br />Difficult to operate select features<br />SMS fields are confusing<br />Participants willing to spend time exploring comprehensive features <br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />11<br />
    24. 24. Photo/video feature<br />Quality of images far superior than other mobile phones available<br />One-touch camera button was popular<br />Editing tool is a distinctive feature<br />“The camera button is on the side, which is what I’m used to [on a regular camera], which made it easier.”<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />12<br />
    25. 25. MUSIC<br />High quality sound<br />Volume control hard to find<br />Similar interfaces to iPhone, iPod<br />Smooth transitions <br />Able to multitask while still listening to music<br />“The sound quality is better than on my current phone. It gets so loud!”<br />COM 597: Interactivity Design: Usability | <br />13<br />
    26. 26. Ovi Store not intuitive<br />70% of participants went to browser first<br />83% failed this task<br />Want a separate icon for each platform<br />Social Media<br />“Why do I need a password? On my iPhone, I select the app button<br />and I’m there.”<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />14<br />
    27. 27. Discussion<br />Quality of multimedia is superior<br />Positive reaction to added ports and buttons<br />Cumbersome user flow regarding social media<br />Comprehensive interface that could be alleviated through simplification<br />Robust multimedia feature set:<br />HDMI Port<br />SD card<br />12-megapixel camera<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />15<br />
    28. 28. conclusion<br />Multimedia is the hero feature set<br />Extensive but challenging user interface and menu layers<br />Social media tools detract from fluid user experience<br />High-quality sound, video, and imaging<br />Fast processing platform enhances entertainment-driven experiences<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />16<br />
    29. 29. Questions?<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />17<br />
    30. 30. Thank you<br />12/16/10<br />COM 597: Interactivity Design: Usability | <br />18<br />

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