Comparison of two hotel website	<br />Artus Hotel, 3* design hotel <br />Hotel de Buci, 4* hotel<br />Cynthia Baert<br />N...
Artus Hotel<br />
Hotel de Buci<br />
Analysis<br />Easy to find: <br />For bothhotels, wefoundimmediatelythe official pages. Wedidn’t have to go throughthird p...
Easy to use <br />Artus Hotel: they have a video on the websitewith information about the<br />hotel, location, room desci...
Engagement for Artus hotel and Hotel de Buci<br />Newsletter – fidelitycard- qualitycommitment- blog<br />(http://www.pari...
Easy to book for bothhotelswww.room-on-line.com<br />Easy to shareown blog with RSS feedsfacebook, twitter<br />Blog Artus...
Qualitative analysis<br />Market positioning<br />Hotel de Buci: luxurious customers<br />Artus hotel: more fun, young peo...
Conclusion<br />What to do to improve <br />Hotel de Buci hotel should promote more the hotel as, maybe do a video of over...
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Comparison of two hotel website by Cynthia and Nodira

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Comparison of two hotel website by Cynthia and Nodira

  1. 1. Comparison of two hotel website <br />Artus Hotel, 3* design hotel <br />Hotel de Buci, 4* hotel<br />Cynthia Baert<br />NodiraMavlyanova<br />
  2. 2. Artus Hotel<br />
  3. 3. Hotel de Buci<br />
  4. 4. Analysis<br />Easy to find: <br />For bothhotels, wefoundimmediatelythe official pages. Wedidn’t have to go throughthird party sites.<br />
  5. 5. Easy to use <br />Artus Hotel: they have a video on the websitewith information about the<br />hotel, location, room desciption, lobby and services. Photo galleryappears<br />immediately, pictures have a good quality. As for the rates, youcan<br />easilysee the different packages and the needed information to make<br />yourreservation.<br />Hotel de Buci has more or less the samequality for theirwebsite. The only<br />negative point about itisthat the websitedoesn’t have a videothat shows<br />the hotel.<br />
  6. 6. Engagement for Artus hotel and Hotel de Buci<br />Newsletter – fidelitycard- qualitycommitment- blog<br />(http://www.parishotelsandtales.com/) commitment –newsletter- fidelity<br />card – packages(romantic,christmas) description rooms as wellverydetailled<br />Artus Hotel 3*<br />Hotel de Buci 4*<br />
  7. 7. Easy to book for bothhotelswww.room-on-line.com<br />Easy to shareown blog with RSS feedsfacebook, twitter<br />Blog Artus Hotel and Hotel de Buci<br />Hotel de Buci<br />Artus Hotel<br />
  8. 8. Qualitative analysis<br />Market positioning<br />Hotel de Buci: luxurious customers<br />Artus hotel: more fun, young people <br />Distinctive<br />They are both distinctive in regards of pictures, description of the rooms and<br />The website is designed in the same way maybe it is because they are part of<br />the same group, but they have a different target.<br />Express level – e.g. luxe<br />Hotel Artus : from the website we can see they are part of the design hotels.<br />On the contrary Hotel de Buci is a more classic boutique hotel. They are part<br />of the Luxury Worlwide hotels. <br />
  9. 9. Conclusion<br />What to do to improve <br />Hotel de Buci hotel should promote more the hotel as, maybe do a video of overall hotel in order to attract more customers.<br />On the contrary we think that Artus hotel’s website is well constructed and in the spirit of the design hotel. Information is very concize.<br />

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