A new role for librarians and information professionals: community manager Grelda Ortiz Eli Ramirez Universitat de Barcelo...
Internet: Past and present
Community manager <ul><li>Social media profiles of institutions and companies.  </li></ul><ul><li>To update the social web...
Community manager in Spain <ul><li>80  </li></ul><ul><li>Job offers </li></ul>
Job market analysis Type of entity making the offer
Job marketing analysis <ul><li>Job title </li></ul><ul><ul><li>Manager web 2.0 </li></ul></ul><ul><ul><li>Renevue manager ...
Job market analysis Job description and functions
Job market analysis <ul><li>Profesional skills asked </li></ul><ul><ul><li>Journalist </li></ul></ul><ul><ul><li>Marketing...
Job market analysis Desired skills: languages
Job market analysis Desired skills: previous experience
Job market analysis Desired skills: personal habilities
Job market analysis Type of contract and salary offered
Community manager interviews
Community managers interviews <ul><li>How long have you been working as the community manager in your company? </li></ul><...
Current literature in Spain <ul><li>González Fernándes-Villavicencio, Nieves. “Community manager eres tú”. En:  Biblioteca...
Current literature in Spain <ul><li>Leiva, Javier. “Comunicación en la empresa y apertura del perfil profesional de los do...
Current literature in Spain <ul><li>Marquina, Julián. “La figura del community manager en las bibliotecas”. En:  Julián Ma...
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A new role for librarians and information professionals: community manager

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The community manager is the person in charge of the social media profiles from institutions & companies, he is the one who manages the account. The function is mainly to update the social web profile, to be able to answer as soon as possible every question, idea or suggestion arrived through any of these channels . Us, librarians, as information professionals, we are able to fullfil these functions, because in our libraries we are constantly updating material and giving answer to every query from our users, and the social relationships that we share are reflected on the social media. We have analized 80 job offers published in Spain from June-2010 until October-2010, here are the results.

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A new role for librarians and information professionals: community manager

  1. 1. A new role for librarians and information professionals: community manager Grelda Ortiz Eli Ramirez Universitat de Barcelona BOBCATSSS 2011 Szombathely
  2. 2. Internet: Past and present
  3. 3. Community manager <ul><li>Social media profiles of institutions and companies. </li></ul><ul><li>To update the social web profile,to answer as soon as possible every question, idea or suggestion arrived through any of these channels. </li></ul>
  4. 4. Community manager in Spain <ul><li>80 </li></ul><ul><li>Job offers </li></ul>
  5. 5. Job market analysis Type of entity making the offer
  6. 6. Job marketing analysis <ul><li>Job title </li></ul><ul><ul><li>Manager web 2.0 </li></ul></ul><ul><ul><li>Renevue manager </li></ul></ul><ul><ul><li>Community manager </li></ul></ul><ul><ul><li>Social media manager </li></ul></ul><ul><ul><li>Webmaster </li></ul></ul><ul><ul><li>… </li></ul></ul>
  7. 7. Job market analysis Job description and functions
  8. 8. Job market analysis <ul><li>Profesional skills asked </li></ul><ul><ul><li>Journalist </li></ul></ul><ul><ul><li>Marketing expert </li></ul></ul><ul><ul><li>Advertiser </li></ul></ul><ul><ul><li>Philolog </li></ul></ul>
  9. 9. Job market analysis Desired skills: languages
  10. 10. Job market analysis Desired skills: previous experience
  11. 11. Job market analysis Desired skills: personal habilities
  12. 12. Job market analysis Type of contract and salary offered
  13. 13. Community manager interviews
  14. 14. Community managers interviews <ul><li>How long have you been working as the community manager in your company? </li></ul><ul><li>What are your daily tasks? </li></ul><ul><li>What do you think are the skills necesary to success as a community manager? </li></ul><ul><li>Describe your workplace </li></ul><ul><li>What is your background? </li></ul><ul><li>Have you attended any course about this subject (social web)? </li></ul>
  15. 15. Current literature in Spain <ul><li>González Fernándes-Villavicencio, Nieves. “Community manager eres tú”. En: Bibliotecarios 2.0 . <http://www.nievesglez.com/2010/11/community-manager-eres-tu.html   > . [Visited 21-11-2010] </li></ul>
  16. 16. Current literature in Spain <ul><li>Leiva, Javier. “Comunicación en la empresa y apertura del perfil profesional de los documentalistas”. En: El profesional de la información , v.19, n.2 marzo-abril 2010 (117-122) < http://www.javierleiva.info/docs/epi-community-manager.pdf > [Visited 21-12-2010] </li></ul>
  17. 17. Current literature in Spain <ul><li>Marquina, Julián. “La figura del community manager en las bibliotecas”. En: Julián Marquina... < http://www.julianmarquina.es/figura-community-manager-bibliotecas > . [Visited 21-11-2010] </li></ul>
  18. 18. Report conclusions

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