Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

130124 sustainable event summitt

549 views

Published on

Case study: Implementation of ISO20121, 2012 World Triathlon Series Yokohama. Why/how did you get involved with ISO 20121? What results have you seen from using this standard?

What is the future for the Japanese events industry and sustainability?

Published in: Business
  • Be the first to comment

  • Be the first to like this

130124 sustainable event summitt

  1. 1. 2012 World Triathlon Series YokohamaImplementation of the ISO 20121Nobuaki KoshikawaConsultant : Sustainable EventsCERESPO CO., LTD © 2013 CERESPO CO., LTD.
  2. 2. 1. Implementation of the ISO 20121 | Event informationName 2012 World Triathlon Series YokohamaDate 29-30, September, 2012Venue In Yokohama City The triathlon course will be specially set up for the event at Yamashita Park.Programs Elite 29, September, 2012 Age Group / Relay/ ParaTriathlon 30, September, 2012Category Elite Standard Distance Age Group Standard Distance / Sprint Distance Relay Standard Distance ParaTriathlon Sprint Distance Swim Bike Run Total Standard Distance 1.5km 40.0km 10.0km 51.5km Sprint Distance 0.75km 20.0km 5.0km 25.75km © 2013 CERESPO CO., LTD. 1
  3. 3. 1. Implementation of the ISO 20121 | The reason for address ISO 201211) CheckWorld Triathlon Series Yokohama is- Event Management System is established- Sincere and earnest address to the sustainability- these effort are appropriate approach to international standard.2) Communicate- Boost Yokohama as sustainable community.- Spread the sustainable action in to the event in Japan.- Introduce the quality of event of Japan to the world.3) Continue- Make stride toward sustainable event.- Host WTS in Yokohama.- Organize international events in Yokohama. © 2013 CERESPO CO., LTD. 2
  4. 4. 1. Implementation of the ISO 20121 | Effort in the gameEfforts for environment:Cleaning up the sea bottom at Port of Yokohama where the swim course of WTSYokohama was laid out, and implementation of activities including the “Green Triathlon”that promotes environmental conservation through organizing environmentally-friendlytriathlon events.Efforts for society:Organization of the event by developing understanding of WTS amongst residents andcorporations alongside the course as well as soliciting support from many citizens,institutions and volunteers in the area; Development of crisis-management systems tosecure safety of athletes and spectators as the top priority.Efforts for economy:Contribution to revitalization of the economy in the city due to the large number ofspectators and participating triathletes from home and abroad: Yielding support from agreat number of sponsors in addition to local companies. © 2013 CERESPO CO., LTD. 3
  5. 5. 1. Implementation of the ISO 20121 | Issue and approach (environment) Issue Approach Cleaning venue - Seabed cleaning (swim course) - Park cleaning (main venue) Separation of waste - Separation of display - Separate collection, final disposal Reducing Green house gas - Measuring the amount of CO2 - Review the use of equipment Promotion of 3R - Implementation of “Green Triathlon” - Use of minimum resources © 2013 CERESPO CO., LTD. 4
  6. 6. 1. Implementation of the ISO 20121 | Issue and approach (Society) Issue Approach Utilization of tourism resources - To design course around the tourist spots. Cooperation with the local - Recruitment of volunteers. community - Implementation of noise control. Expansion of participation - Hold multiple races (relay, sprint). category - Implementation of ParaTriathlon. Safety and Health - Open a medical facility in the venue. - Aidman place on the course with the AED. - Arrange accident insurance specialized to the triathlon. © 2013 CERESPO CO., LTD. 5
  7. 7. 1. Implementation of the ISO 20121 | Issue and approach (Economy) Issue Approach Increase in visitors - Hold pre-event. - Open the corner triathlon experience in public facilities. - Prepare of accessible supports for age or HC visitor. Local economy - Preferential agreements with local companies. - Raise Yokohama PR booth in the main venue. - Distribution of coupons that can be used in the shop around the venue. Self-sustaining Game - Strengthen relationships with sponsors. - small donation from local community. © 2013 CERESPO CO., LTD. 6
  8. 8. 2. What kind of result obtained? | Internal communication Management level has been improved obviously.Staffs work with confidence.Mistakes and troubles were reduced.Creativity and cooperation of work were increased.Awareness of staff is now expanding outsideof their responsibilities. © 2013 CERESPO CO., LTD. 7
  9. 9. 2. What kind of result obtained? | Stakeholder Sustainability oriented Person are gathering. Partner & Sponsor Contestants Organizer Sponsor Top athletes ITU Supplier Para-triathlete JTU Staff Amateur athlete Other event organizer2013 World Triathlon Series Yokohama isbecoming more sustainable Game. © 2013 CERESPO CO., LTD. 8
  10. 10. 2. What kind of result obtained? | Venue (Yokohama) Yokohama enforce the capability as a place for international eventMinistry of the Environment of Japan has decided to hold IPCC (TheIntergovernmental Panel on Climate Change) 2014 in Yokohama.Determination scheduleJuly, 2012 Decide to hold in Japan.October, 2012 Yokohama have become candidate for venue.January, 2013 Decide to hold in Yokohama.Determinant- Environmentally friendly city planning.- Performance which held the international event .- Understanding and practice of sustainability © 2013 CERESPO CO., LTD. 9
  11. 11. 3. What is the future for the Japanese events industry and sustainability? Major events changed the consciousness and raised the event management level of Japan. 2002 FIFA world Cup Korea / Japan Internationalization of event - Public awareness - Improved Security - Sports event management The 2005 World Exposition, Aichi, Japan Environmentally friendly event - Penetration of the 3R (Reduce, Reuse, Recycle) - Environmental assessment methods - Utilization of information technology © 2013 CERESPO CO., LTD. 10
  12. 12. 3. What is the future for the Japanese events industry and sustainability? Now, sustainability and legacy of the event are gathering public attentions in Japan. London 2012 was driven us sustainable conscious. - Athletes, especially Japanese, gave us a energy. - The Game made us reconfirm the significance of the legacy of the event. - The Game made ​clear sustainable efforts in the event. - There are many possibilities in the event. © 2013 CERESPO CO., LTD. 11
  13. 13. 3. What is the future for the Japanese events industry and sustainability? The attention has been working toward two goals. 2020 Olympic Paralympic Recovery from earthquake disaster © General Incorporated Foundation mudef © 2013 CERESPO CO., LTD. 12
  14. 14. 3. What is the future for the Japanese events industry and sustainability? These efforts will be surely handed over to the next generation. © 2013 CERESPO CO., LTD. 13
  15. 15. Thank you Contact information Nobuaki Koshikawa koshikawa@cerespo.co.jp Consultant : Sustainable Events CERESPO CO., LTD (Ceremony & Sports) © 2013 CERESPO CO., LTD. 14

×