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Confidential. Intellectual property of Noble Studios.
Innovation as a Mindset
Northern Nevada Business Summit · November 5...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Reno’s History of Innovation
2
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Autodesk Desk Google Partner
3
Noble Studios: An Innovative Agency
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Chad Hallert
Winner of The Direct Marketing News' 40 Under 40 and a...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Illustrate Innovation Mindset in leadership, culture and technolo...
Confidential. Intellectual property of Noble Studios.
Innovation Mindset in
Leadership, Culture and Technology
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
The act or process of introducing new ideas, devices, or
methods
In...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• A push to improve efficiency and effectiveness of organizations
•...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Mindset •Toolset • Skillset
9
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Innovators – How do they think?
10
George Lucas – “Whatever has hap...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Innovators – How do they think?
11
Jeff Bezos (Amazon)– “Frugality,...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Innovators – How do they think?
12
Sergey Brin (Google) – “Once you...
Confidential. Intellectual property of Noble Studios.
“Innovation distinguishes between a leader
and a follower.”
– Steve ...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
Characteristics of an Innovative Mind...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
Character...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Starts with a Noble Purpose
• Challenges the status quo
• Strives...
Confidential. Intellectual property of Noble Studios.
“A noble purpose inspires sacrifice, stimulates
innovation and encou...
Confidential. Intellectual property of Noble Studios.
• Imagine the Future
• Brainstorm
Possibilities
• Discover Realities...
Confidential. Intellectual property of Noble Studios.
How Mobile Technology Innovation Has
Reshaped Our World
26
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
What was the first thing you did this morning, after waking up?
A) ...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Who Would Have Guessed It?
28
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
What Would You Give Up For Your Smartphone?
29
20%
21%
22%
33%
54%
...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
A History of Innovation
30
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Fast Forward to 2015
31
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
We All Saw It Coming
32
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
What About Behaviors & Expectations?
33
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
The average person checks their smartphone
150x per day
We Are Alwa...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
But, with only 177 minutes of time spent on our phones, the
average...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
And We Are Expecting More
36
Exploration
One Size Fits All
Patience...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Mobile
Traffic
+20%
Session
Duration
-18%
Conversion
Rate
+29%
What...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
Living in Micro-Moments
38
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
An Even Better Definition
39
Google’s micro-moments
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
The Moments That Matter
40
I want to know I want to go I want to do...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Know Moments
41
Someone is exploring or researching, but ...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Go Moments
42
People are looking for a local business or ...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Do Moments
43
These may come before or after the purchase...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
I Want To Buy Moments
44
These are huge, of course. Someone is read...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
A Real Life Example
45
• Flight cancellations leaving 90,000
passen...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
What Can You Do?
46
Be There Be Useful Be Quick
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Create a Google My Business listing
• Take ownership of 3rd party...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Understand user intent
• Have empathy
• Utility over sexiness
• P...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• Anticipate your customers’ needs
• Eliminate steps to completion
...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
The Payoff
50
Being there and being useful in micro-moments won’t
o...
Confidential. Intellectual property of Noble Studios.
Championing an Innovation Mindset
51
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
“If you can dream it, you
can do it.”
– Walt Disney
Dream it. Do it...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
How are you going to
have an innovation mindset in 2016?
How are yo...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
• It all starts with Innovation Mindset in leadership, culture
• Mo...
Confidential. Intellectual property of Noble Studios.
Thank you.
Visit noblestudios.com/innovation for a copy of our Innov...
@ChadHallert
@SharonLSperry
#InnovationMindset
#NNBS15
http://www.huffingtonpost.com/2011/08/03/how-americans-value-their-...
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Innovation As A Mindset - Northern Nevada Business Summit Presentation

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Innovation as a Mindset

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Innovation As A Mindset - Northern Nevada Business Summit Presentation

  1. 1. Confidential. Intellectual property of Noble Studios. Innovation as a Mindset Northern Nevada Business Summit · November 5, 2015
  2. 2. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Reno’s History of Innovation 2
  3. 3. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Autodesk Desk Google Partner 3 Noble Studios: An Innovative Agency
  4. 4. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Chad Hallert Winner of The Direct Marketing News' 40 Under 40 and an expert in Digital Marketing, Analytics and Optimization, Chad Hallert brings more than 15 years of digital marketing leadership experience to his role as Strategy Director at Noble Studios. Chad was also an honoree at last night’s Reno-Tahoe 20 under 40 Awards hosted by the Young Professionals Network and RGJ. Some of Noble’s Top Innovators 4 Sharon Sperry With 20 years of experience in world-class organizations, Sharon Sperry is a master at building culture and high performance teams. Her focus is "elevating the nature of work." As the talent and organization director for Noble Studios, Sharon plays a vital role in the agency’s growth strategy and culture.
  5. 5. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Illustrate Innovation Mindset in leadership, culture and technology • Explore how mobile technology innovation has reshaped our world • Provide inspiration for championing an Innovation Mindset Objectives 5
  6. 6. Confidential. Intellectual property of Noble Studios. Innovation Mindset in Leadership, Culture and Technology
  7. 7. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The act or process of introducing new ideas, devices, or methods In·no·va·tion 7
  8. 8. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • A push to improve efficiency and effectiveness of organizations • Growing consumer expectations • Wanting to differentiate from the competition • The amount of innovation your competitors are doing • It’s human nature Why Do We Innovate? 8
  9. 9. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Mindset •Toolset • Skillset 9
  10. 10. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Innovators – How do they think? 10 George Lucas – “Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.”
  11. 11. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Innovators – How do they think? 11 Jeff Bezos (Amazon)– “Frugality, like other constraints, is a driver of innovation.”
  12. 12. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Innovators – How do they think? 12 Sergey Brin (Google) – “Once you get too many rules, that will stifle innovation.”
  13. 13. Confidential. Intellectual property of Noble Studios. “Innovation distinguishes between a leader and a follower.” – Steve Jobs 13
  14. 14. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose Characteristics of an Innovative Mindset 14
  15. 15. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo Characteristics of an Innovative Mindset 15
  16. 16. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better Characteristics of an Innovative Mindset 16
  17. 17. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought Characteristics of an Innovative Mindset 17
  18. 18. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) Characteristics of an Innovative Mindset 18
  19. 19. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose Characteristics of an Innovative Mindset 19
  20. 20. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things Characteristics of an Innovative Mindset 20
  21. 21. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things • Iterates rapidly Characteristics of an Innovative Mindset 21
  22. 22. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things • Iterates rapidly • Utilizes structure to foster innovation (vs. constrain movement) Characteristics of an Innovative Mindset 22
  23. 23. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Starts with a Noble Purpose • Challenges the status quo • Strives for something better • Is open to diversity of thought • Generates a LOT of ideas (but only acts on the best ones) • Prioritizes with purpose • Tries new things • Iterates rapidly • Utilizes structure to foster innovation (vs. constrain movement) • Learns continuously Characteristics of an Innovative Mindset 23
  24. 24. Confidential. Intellectual property of Noble Studios. “A noble purpose inspires sacrifice, stimulates innovation and encourages perseverance.” – Gary Hamel
  25. 25. Confidential. Intellectual property of Noble Studios. • Imagine the Future • Brainstorm Possibilities • Discover Realities • Clarify Expectations • Plan for Iteration Think • Design for inspiration • Develop for quality • Prototype rapidly • Build iteratively Make • Utilization of marketing technology • Marketing as art and science • Continuous optimization Measure Noble’s Innovative Approach
  26. 26. Confidential. Intellectual property of Noble Studios. How Mobile Technology Innovation Has Reshaped Our World 26
  27. 27. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What was the first thing you did this morning, after waking up? A) Brushed my Teeth B) Exercised C) Ate Breakfast D) Checked my Phone Let’s Start with a Question 27
  28. 28. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Who Would Have Guessed It? 28
  29. 29. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What Would You Give Up For Your Smartphone? 29 20% 21% 22% 33% 54% 55% 63% 70% 0% 10% 20% 30% 40% 50% 60% 70% 80% Computer Shoes Toothbrush Sex Exercise Caffeine Chocolate Alcohol
  30. 30. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 A History of Innovation 30
  31. 31. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Fast Forward to 2015 31
  32. 32. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 We All Saw It Coming 32
  33. 33. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What About Behaviors & Expectations? 33
  34. 34. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The average person checks their smartphone 150x per day We Are Always Connected 34
  35. 35. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 But, with only 177 minutes of time spent on our phones, the average session is just 1 minute and 10 seconds We Are In a Hurry 35
  36. 36. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 And We Are Expecting More 36 Exploration One Size Fits All Patience Intent Driven Context & Relevance Immediacy
  37. 37. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Mobile Traffic +20% Session Duration -18% Conversion Rate +29% What The Data Shows 37
  38. 38. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 Living in Micro-Moments 38
  39. 39. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 An Even Better Definition 39 Google’s micro-moments
  40. 40. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The Moments That Matter 40 I want to know I want to go I want to do I want to buy
  41. 41. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Know Moments 41 Someone is exploring or researching, but not yet in purchase mode. They want useful information and maybe even inspiration, not the hard sell Curiosity can be triggered by anything and satisfied at any time. Of smartphone users turn to their smartphones to learn more about something they saw in a TV commercial
  42. 42. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Go Moments 42 People are looking for a local business or are considering buying a product at a local store. Being there means getting your physical business in their consideration set in that moment Our digital lives connect us to our physical world. “Near me” searches have grown 2x in the past year
  43. 43. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Do Moments 43 These may come before or after the purchase. Either way, these are “how to” moments when people want to help with getting things done or trying something new. Being there with the right content is key. We seek instruction for just about everything Searches related to “how to” on YouTube are growing 70% year- over-year
  44. 44. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 I Want To Buy Moments 44 These are huge, of course. Someone is ready to make a purchase and may need help deciding what or how to buy. You can’t assume they’ll seek you out; you have to be there with the right information to seal the deal. Mobile assists in purchases across channels Of smartphone users consult with their phone while in a store
  45. 45. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 A Real Life Example 45 • Flight cancellations leaving 90,000 passengers stranded daily • “I-needa-hotel-ASAP” moment • Tracked flight delays in real time and triggered targeted search ads: “Stranded at the airport? Come stay with us!” 60% increase in bookings from search campaigns
  46. 46. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 What Can You Do? 46 Be There Be Useful Be Quick
  47. 47. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Create a Google My Business listing • Take ownership of 3rd party review sites • Identify key customer moments • Consider advertising Be There 47 90% of smartphone users are not absolutely certain of the specific brand they want to buy when they begin looking for information online
  48. 48. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Understand user intent • Have empathy • Utility over sexiness • Play the long game Be Useful 48 69% of smartphone users are more likely to buy from companies whose sites help them easily find answers to their questions.
  49. 49. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • Anticipate your customers’ needs • Eliminate steps to completion • Make your site fast • And then make it even faster Be Quick 49 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.
  50. 50. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 The Payoff 50 Being there and being useful in micro-moments won’t only improve your customers’ lives; it’ll improve your bottom line.
  51. 51. Confidential. Intellectual property of Noble Studios. Championing an Innovation Mindset 51
  52. 52. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 “If you can dream it, you can do it.” – Walt Disney Dream it. Do it. 52
  53. 53. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 How are you going to have an innovation mindset in 2016? How are you going to innovate your marketing in 2016? Brainstorm. Then jot down… 53
  54. 54. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 • It all starts with Innovation Mindset in leadership, culture • Mobile technology has changed the world around us, creating a greater need for innovation • All of us can be champions of an Innovation Mindset In Summary 54
  55. 55. Confidential. Intellectual property of Noble Studios. Thank you. Visit noblestudios.com/innovation for a copy of our Innovation as a Mindset presentation.
  56. 56. @ChadHallert @SharonLSperry #InnovationMindset #NNBS15 http://www.huffingtonpost.com/2011/08/03/how-americans-value-their- smartphones_n_917622.html http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile- marketing-statistics/ http://abcnews.go.com/blogs/technology/2013/05/cellphone-users-check-phones- 150xday-and-other-internet-fun-facts/ https://www.thinkwithgoogle.com/collections/micromoments.html https://www.thinkwithgoogle.com/infographics/4-new-moments-every-marketer- should-know.html https://www.thinkwithgoogle.com/articles/i-want-to-go-micro-moments.html “Work Rules” by Lazlo Bock Sources: 56

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